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KRA's are the key responsability areas of a job. KRA and KPI are two such metrics. Performance Management – Goals, Objectives, KRAs, KPIs – What's the Difference? · Goals · Objectives · Key Result Areas (KRA) · Key Performance Indicators. A key result area (KRA) is an strategic factor either internal to the organization or external, where strong positive results must be realized for the. KPI is a quantifiable measure, meaning that it gauges the performance of a product, service or the business unit in the market, in quantitative. Key Responsibility Area (KRA): Each employee has responsibilities based on their job role.