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Definition: The new business profit (NBP) margin is used to calculate the profitability margin of the insurance business. In a money back plan, the insured gets a percentage of sum assured at regular intervals, instead of getting the lump sum amount at the end of the term. In insurance new business is not entirely comparable across companies since NBP comprises of single as well as regular premium. NBP is the premium acquired from new policies for a particular year. NBP is the premium acquired from new policies for a particular year. It is from this future income that the insurers make profits.