What is ngrp in media planning?
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TV Media Planning Terms – calculating media reach and frequency using TVRs. Next 90' in 4 parts • Functions & role • Media Basics • Planning. What is the problem? What needs to be achieved? The Marketing Strategy 5. A standard measure in advertising, it measures advertising impact. Different marketers have a varied school of thoughts while planning media. Very simply, it's a math equation used by media planners and buyers to.
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