What is paid marketing in terms of digital marketing?

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Answer(s) available: 5

Kimaya Padmanabhan

, Deaf Students Teacher, Counseling

Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated, which is '

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Luv Raj

, Fish Hatchery Specialist, Human Resource Public Policy Segmentation

Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated, which is '

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Jay Bath

, Stained Glass Artist, Autocad User Experience Emea

Digital marketing terminology is specific to the community. The lingo can be intimidating for beginners, and sometimes foregin to seasoned digital marketers.

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Ananya Wadhwa

, Town And Country Planner, Telecom Ui Sharepoint Affiliate

Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don't pay.

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Nimit Boase

, Study on international relationship & Indian diplomacy, Analytical Fitness

Paid search marketing is a cost-effective type of Search Engine Marketing (SEM) that matches your ads with users actively searching online for your products or services. When using paid search ads, you pay to list advertisements throughout the internet search engines and platforms.

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