What is paradox in figure of speech?

A paradox is a figure of speech that seems to contradict itself. On the surface, the statement looks nonsensical. But it actually holds a deeper, logical truth.

Think of the classic phrase, “less is more.” At first, that doesn’t make any sense, does it? But it reveals how simplicity can often be more effective or beautiful.

Another great example is the line, “This is the beginning of the end.” It’s a statement that forces you to stop and properly think. It presents two opposite ideas that, in a certain context, work together to make a surprising point. It’s a clever way to express a complex idea and give it a bit of a punch.