SEO writing (also known as “writing for SEO”) is the process of planning, creating and optimizing content with the primary goal of ranking in search engines. What types of SEO content are there? What is my SEO content strategy?. Writing Useful Content For People; Keyword Research for Content Creation; Copywriting. While search engines use a variety of factors to rank websites and pages, in terms of SEO writing, it is focused on creating content using specific, targeted words. The Key to SEO Content Writing: 6 Step Guide. SEO writing is a form of writing that helps websites become more visible to major search engines.