Squee! Uwu is an emoticon depicting a cute face. We're referring, of course, to “uwu,” which is…an emoticon?. Uwu is often used in Japanese and Korean online culture, typically in response to something especially cute, or kawaii. If you like Japan-- or comics-- check out my site at I think in comics! I remember my first day of Japanese class. UwU is a popular text-based emoticon among conveying a feeling of happiness or smugness.