Where does rachhloves live?
Not only is this Toronto-based beauty vlogger a total pro at makeup tutorials and style hauls, but she's also full of "big sister" advice about body image and self-confidence—her video on perfect imperfections has garnered thousands and thousands of comments.
Occupation: YouTuber, beauty guru
Hometown: Toronto
Current town: Toronto
It’s hard to picture yourself in a career that doesn’t exist. But Rachel Cooper from the hit YouTube channel RachhLoves did just that when she made the move from marketing to beauty vlogging.
“‘Beauty vlogger’ isn’t really something that was a thing long before I started doing it,” says Cooper. “I didn’t know anyone who made videos full time until Michelle Phan really went big, but by then I knew I wanted to devote my efforts to making it a career.”
And that is what it took: devotion, dedication and an amazing ability to show us how to do the perfect cat eye! Cooper’s channel RachhLoves has over 777,000 subscribers and an average of 2.7 million views a month. She is undoubtedly one of Canada’s biggest YouTubers. She shares her love of beauty, fashion and some pretty great DIYs.
After graduating from university, Cooper was working in marketing at a consumer packaged goods company. Living in away from her friends and family, she was looking for an outlet to keep her busy on weeknights. Cooper would come home after work and instead of binge watching the latest Netflix craze, she would watch beauty vlogs on YouTube. And then, in May 2009, RachhLoves life was born.
“I started getting into watching blossoming YouTube beauty community as a hobby and eventually started uploading my own videos. I’m very lucky that my channel grew from there!”
Her second channel, RachhLovesLife was born in December 2012 has over 102,000 subscribers and features more vlogs with a focus on her personal life.
“I found that a segment of my audience really wanted to know more about my life, aside from the beauty and fashion and lifestyle content. It seemed to me to be a good way to upload content that’s a bit more personal and quirky while staying true to the feel of my main channel.”While her YouTube popularity was blowing up, her personal life was, too: Cooper married her husband Chris in May 2012. And from there, the next step was a no-brainer.“I’ve always seen myself as becoming a mom, a family has always been something that I’ve wanted.”
In September 2013, the couple welcomed their first child, a daughter named Julia. (If you do the math, Cooper started her second channel around the time she found out she was expecting and the channel now focuses heavily on being a mom!)
Even though Cooper works from home (“I know I am very blessed”), balancing a family along with an entrepreneurial YouTube career is no small feat. Cooper uploads at least two videos a week on her main channel, has a toddler to take care of and four months ago, Cooper and her husband announced that they were expecting again. The couple is expecting a boy in January 2016.
Spending time together as a family is very important to Cooper and she does her best to juggle everything life is throwing her way. But above all else, Cooper makes time for her daughter: “I think that… you will never regret spending too much time with your children.”
With everything going on in her life, how does Cooper manage to spend time with her kids?
“My husband’s grandmother used to say ‘the floors will never thank you for scrubbing them, but your kids will thank you for reading to them,’ and I think that’s good advice.”
She also credits her ability to schedule as having helped her maintain the oh-so important work-life balance.“It’s easy to get caught up in working all day when there’s lots to be done. It’s important for us to schedule time in advance to spend as a family and stick to it.”
It’s a tough question to ask someone in the late twenties, but Cooper says she wouldn’t change a thing about her journey. Although that’s not to say she didn’t have doubts along the way.
“Looking back, I wouldn’t change anything, though in the moment at various times I would have changed everything if I could. I think it’s important to keep a big picture view and have faith that everything will work out if you work hard and keep your priorities right.”
Lightening Round
What is your favourite moment during the day? Getting ready in the morning, before everything starts.
Would you rather cook or do the dishes? Cook.
Lipstick or lip gloss? Lip gloss.
What’s your guilty pleasure? Cookies!
What is your proudest moment? Giving birth to my daughter.
What is your one must-have beauty item? Mascara.
What three things are always in your purse? Phone, wallet, lip gloss.
What’s the last book you read? Does Dr. Seuss’s “The Sleep Book” count?
You can find Rachel on her YouTube channels RachhLoves and RachhLovesLife as well as Facebook, Instagram and Twitter.
Rachel Cooper is a Canadian blogger and YouTuber known online as Rachhloves. She is known for sharing her love of beauty, fashion, and lifestyle. Rachel Cooper’s YouTube channel currently has over 1.46 million subscribers. Know all about Rachel Cooper- Bio, Age, Net Worth, Husband, Children, Height
Rachel Cooper was born in Canada on August 05, 1988, giving her Leo’s astrological sign. She has also shared photos of herself with her father, mother, and sister. Lauren is her younger sister. Apart from that, she has omitted to mention her parents’ names. Additionally, there is no information about her childhood. However, based on her old photographs, she appears to have grown up in a pleased family.
Rachel Cooper is stunning and endearing. She is 5 feet and 8 inches tall and weighs approximately 49 kilograms. Blonde is her hair color, and blue is her eye color. Additionally, not all of her body statistics are available at the moment.
Rachel Cooper is a blogger and YouTuber based in Canada. She rose to prominence online as Rachhloves, where she shares her passion for beauty, fashion, and lifestyle with millions of followers. Similarly, she worked for three years as a global consumer packaged goods company marketing executive.
On May 29, 2009, she launched her YouTube channel under Rachhloves. On May 14, 2010, she released her debut video, “I’m ENGAGED!!!.” Nearly 157,411 people viewed the video. Similarly, she began uploading her videos to the channel.
With her engaging video content, the channel gradually gained popularity. As of this writing, her channel has nearly 1.46 million subscribers and almost 170 million views.
Similarly, she adores makeup and enjoys reviewing various products. She created a YouTube series called 5 Star vs. Low-Rated Makeup Testing.
The channel’s most popular and most viewed video, “Beginner Makeup Tips & Starter Kit || Drugstore Faves!” was uploaded on August 28, 2015. The video has received 2,845,399 views and is well worth watching for anyone interested in learning about makeup.
Other notable YouTube videos are “5 Pinterest Beauty Hacks TESTED!” and “5 Pinterest Beauty Hacks TESTED!” “FULL FACE APPLICATION OF INSTAGRAM HYPED MAKEUP?! || What Worked & What Didn’t,” “TOP 5 || OVERRATED BEAUTY PRODUCTS?!” and “BEGINNER MAKEUP TUTORIAL || All-Natural + Intermediate Tips!” Additionally, she collaborated with the collaborative channel Style Haul. Additionally, on December 20, 2012, she launched a secondary channel called RachhLovesLife. She shares new mom tips and tricks from vlogs. She has series such as Testing Tasty Buzzfeed Recipes, Testing Wish Gadgets, and Testing 5 Star Rated Amazon Products on this channel.
The channel has over 611K subscribers and nearly 58 million total views. She has also established herself as a social media personality, attracting over 204k followers on her Instagram account.
Rachel Cooper is a well-known YouTube star who owns two YouTube channels. She earns a living by creating exciting and creative videos for her tracks. Through her primary YouTube channel devoted to makeup, she has amassed approximately $125k in earnings. Similarly, her secondary YouTube channel has amassed revenue of $275,000. Additionally, she earned money through brand endorsements, promotions, and the like. As a result, her net worth is estimated to be in the neighborhood of $1 million as of January 2023.
She is a married mother of three children. On May 12, 2012, she married Chris, a long-term boyfriend. The couple became engaged in 2010. Since then, she’s chronicled her journey from finance to wife to mother. She has exquisitely captured and shared her life’s memories with her fans.
Likewise, she is the mother of two sons, Luke and Connor, and a daughter, Julia. Lauren, Sarah, and Caroline are her sisters-in-law, and Marc is her brother-in-law. She was joined by her brother-in-law Marc in celebrating her birthday as their birthdays are separated by a day.
Q: How did you get started on YouTube and why?
A: My first job out of school was in CPG marketing, and I was living in a new city by myself. I enjoyed experimenting with makeup, and I remember one day heading to Google to search for a celebrity makeup look and finding a YouTube video demonstrating how to replicate the look. From there, I was hooked on this blossoming community of girls who shared my passion for all things beauty and fashion. I went from commenting on others' videos to creating my own videos as a fun hobby, to joining the StyleHaul network and growing my channel. I've been blessed that it took off from there.
Q: What makes YouTube an ideal space for the fashion and beauty industry?
A: The beauty of YouTube is the cycle of engagement between the video creators and the audience. In the fashion and beauty industry, YouTube takes the hot trends and the classic styles, that used to be a one-way monologue from magazines and runways, to consumers and turns it into a dialogue. When I make a video, I get feedback from my subscribers about how they wear the style that I shot, which gives me ideas for the next video. Style becomes more accessible, familiar and fun!
Q: What do you look for in brand partners?
A: The most successful partnerships I've enjoyed have been with brands that valued creative collaboration and shared pursuit of goals. Brands that are adept at working with creators view a partnership as a dialogue and make excellent use of the knowledge and experience I have in the space. YouTube viewers are discerning and value authenticity. Brands that want to shoehorn a TV commercial into a YouTube video are missing out on the real opportunity that exists in the medium and risk alienating viewers both from the brand and from the presenter.
