Why bjp lost in 2004?

The BJP-led NDA government lost the 2004 general elections due to several key factors:Main reasons:- "India Shining" campaign backfired - The campaign highlighting economic growth was seen as insensitive to rural distress and unemployment- Anti-incumbency after 6 years in power- Coalition management issues with allies like TDP- Rural discontent among farmers facing difficulties- Opposition unity - Congress successfully formed alliances- Local factors in different states working against BJPThe election results surprised many analysts who had predicted an NDA victory. The outcome showed that economic growth alone wasn't enough to win elections without addressing ground-level concerns of ordinary voters.