Why did rowntrees sell to nestle?

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Available Answers: 1

Answer #1#
Ramon Tollin
Concord, United States

Strategically, Nestlé had always seen Rowntree as a perfect fit for its own operations Nestlé had strength in the block chocolate bar business , and Rowntree had strength in the countline branded chocolate business Rowntree's strong global brands were the key reason for Nestlé's interest

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