Why did rowntrees sell to nestle?

Follow Icon
Edit IconEdit
Message IconMessage
Report IconReport

Available Answers: 1

Answer #1#
Ramon Tollin
Concord, United States

Strategically, Nestlé had always seen Rowntree as a perfect fit for its own operations Nestlé had strength in the block chocolate bar business , and Rowntree had strength in the countline branded chocolate business Rowntree's strong global brands were the key reason for Nestlé's interest

(2)
Edit IconEdit
Comment IconComment
Report IconReport



Similar Questions