Why pin a tiktok video?

The platform demonstrates its versatility with one such new feature that it has added to its arsenal, "pinning." But what does this "pinning" feature mean? On TikTok, it refers to two actions - pinning videos and comments.

Pinned videos refer to videos that are pinned to the top of a creator's profile, marked with a 'Pinned' tag in a red box on the top left of the video.

This feature, which was under testing for a long time, allows users to pin up to three videos on their profile, taking up the top row of the grid. It deviates from the app's typical chronological order, pushing these select videos for boosted views.

Pinning videos on one's profile is essentially used to draw extra attention to these clips, either to garner more views on their already viral TikToks, or to disseminate crucial information about social issues and the like.

This feature only works on the latest update of the app. Once the app has been updated, one needs to go to their profile and click on the video they wish to pin. Then, they must click on the three dots that appear at the bottom right and finally click on Pin.

A notification saying "Pinned to the top of your profile" appears at the top of the screen, confirming the action.

Pinned comments have been around on YouTube and Instagram for a while now, with TikTok jumping on-board as well.

Identical to the feature's purpose on other apps, the pin comment feature on the short-video platform also allows creators to pin a single comment in their comment section, making it the top one.

Comments can be pinned for a number of reasons, with the most obvious being that it emerged as the creator's personal favorite. Comments are pinned most commonly because of their stand-out humor, but there are other factors determining the top comment too.

For instance, it could be a comment that highlights important information, either clarifying something said in the video, or adding on to it. If a user asks a question that is asked frequently, then the creator can pin the comment so others can easily view their reply under it.

Similarly, a pinned comment can also lead to a comment thread that the creator wishes to spotlight, thus driving more engagement under their video. It also helps nip negative comments in the bud, either by addressing them head-on or by encouraging users to leave more positive comments instead, by pinning a delightful one.

The pin feature essentially allows one to moderate and set the tone of the comment section by pinning a comment that resembles the kind of response they hoped for from their content.

This handy feature is incredibly easy to use. All one has to do is locate the comment they wish to pin under a particular video and long-press it until a pop-up box appears. From the menu, select Pin comment and voilà, it's done!

A gray box saying 'Pinned' appears to the left of the pinned comment to make the distinction to other viewers. The pinned comment may not immediately move to the top of the comment section. On some occasions, it requires a bit of time, but ultimately TikTok will reflect the action.

The app allows creators to “pin” videos to the top of their TikTok profile. It also gives them the ability to pin comments to the top of their videos.

If someone tells you to look at their “pinned” video, then it means that they have pinned a video to the top of their profile.

Take a look at the following screenshot.

In the image above, you can see that this creator has pinned two videos to the top of his profile.

By default, the app orders videos in a chronological order, from new to old. However, the “pin” feature gives creators the ability to push certain content to the top, above everything else.

In many cases, people will place their most popular videos at the top because it gives visitors a “taste” of what their best content is like.

TikTok creators can also pin people’s comments to the top of their videos.

By doing this, they are essentially highlighting the comment by making sure that it is visible to anyone who opens the comment section.

More often than not, creators will pin comments that they like. For example, if someone makes a funny joke or if they provide an interesting explanation about the content.

In certain cases, they may also push their own comments to the top.

To pin a video on TikTok, simply open it and then click on the three dots underneath the comments icon.

Once you have done that, the following menu will appear.

Note that you can only pin your own videos. In other words, you can’t add other people’s videos to your profile.

TikTok has become the undisputed social media video hosting destination to watch and share short-form video, and so from the arts to comedy to science and politics, there's a lot of content vying for everyone's attention.

To help users find and watch the best content, TikTok creators often pin certain videos to the top of their feed. These videos might be the creator's best work, clips that explain the mission or philosophy of the channel, or represent a recent event that the creator wants to share with followers.

Here what it means to pin a video on TikTok and how to do it.

A "pinned" video on TikTok is more or less what it sounds like — a creator can pin a video to the top of the feed on their profile page, where it's easy to find.

If someone goes to the creator's page and looks at their video feed, they'll see pinned videos first and foremost at the top, followed by their other videos, listed in reverse chronological order (sorted from the newest to the oldest). This allows the creator to draw people's attention to certain videos, since they're always at the top of the profile page.

TikTok allows you to pin up to three videos to your page, and they are easily identifiable because each pinned video has the word "pinned" on it, set against a red background. If you've pinned three videos, to pin another video, one of the pinned videos must be unpinned to make room.

1. In the TikTok app, tap your Profile icon at the bottom of the screen.

2. On the Videos page, tap a video you want to pin.

3. At the bottom right, tap the three-dot menu.

4. In the pop-up window, tap Pin.

To help users find and watch the best content, TikTok creators often pin certain videos to the top of their feed. These videos might be the creator's best work, clips that explain the mission or philosophy of the channel, or represent a recent event that the creator wants to share with followers.