Why timely redressal of customer grievances are necessary?

Timely redressal of customer grievances is essential to maintain trust and loyalty. Customers feel valued when their complaints are addressed quickly and effectively.

Delayed grievance handling can harm a company’s reputation, reduce sales, and increase negative reviews, whereas prompt action builds a positive brand image.

It also helps in identifying systemic issues, improving products or services, and ensuring long-term business sustainability.

More insights: Forbes - Customer Service.