How can a graduate monetize their skills by offering local business WhatsApp marketing and catalog management services?
A graduate’s playbook: start simple, scale laterI helped a friend start this service — it's low-cost and high-value for small shops.- Packages to offer: - Starter: create WhatsApp Business profile, 50-product catalog setup, and templated replies. - Growth: weekly broadcast campaigns, simple product photography, and basic analytics (open/reply rates). - Premium: order management, customer follow-up sequences, and segmented broadcasts.- Tools: WhatsApp Business app, Google Sheets for cataloging, and a free image editor for product photos.- Pricing: start with a one-time catalog setup fee + monthly retainer for messaging & updates.- Acquisition: door-to-door demo at local shops, farmer markets, and neighborhood boutiques. Show before/after samples.- Operations: - Standardize product intake (1 photo, 1-line title, price, SKU). - Schedule broadcasts respecting Do Not Disturb norms and customer consent.- Growth: add simple chatbots and integrate payment links as shops get comfortable.Human tip: Be patient — small shop owners may need onboarding support to trust digital messaging.
Tone: sales-first, results-driven approachIf you want to win clients fast — show results immediately.- Free audit/demo: set up a sample catalog and a 7-day campaign for one shop for free or a nominal fee.- Highlight ROI: track enquiries generated, conversion rate, and incremental sales. Use this to upsell.- Cross-sell: offer product photography, packaging advice, and seasonal campaign bundles.- Leverage referrals: ask satisfied clients for introductions; offer a referral discount.One link for a quick tutorial on WhatsApp Business features: https://www.whatsapp.com/business/