How do I start a niche e-learning platform that teaches a traditional Indian art form (e.g., Kalamkari, Pattachitra) to a global audience?

This is a beautiful project that preserves culture and creates a global community. The challenge is making the art form accessible to beginners worldwide.1. Authenticity and Mastery:Your platform's credibility hinges on the quality of instruction. You must partner with recognized artists and masters of the art form. This could be through revenue-sharing models or fixed fees for course creation. Their involvement in the platform, perhaps through live Q&A sessions, will be a major selling point.2. Curriculum Design for Beginners:A global audience has zero context. You cannot assume they know what a "kalam" is. Structure the courses meticulously: Module 1: History and Significance. Make it storytelling. Module 2: Tools and Materials. Create "starter kits" that you can ship internationally, or provide very clear links to alternatives available on Amazon.com or other global sites. Module 3: Basic Strokes and Motifs. Break down complex designs into simple, practice-able steps. Module 4: A Simple Project. Guide them to create a complete, small piece of art.3. High-Quality Video Production:This is non-negotiable. You need clear, well-lit, multiple-angle shots (especially overhead) so students can see exactly what the artist's hands are doing. Invest in good audio so every instruction is clear. Provide downloadable PDFs with patterns and notes.4. Building the Platform and Community: Technology: Use a dedicated e-learning platform like Teachable or Thinkific. They handle hosting, payments, and student management, allowing you to focus on content. Community: Create a private forum or Facebook group for your students. This is where they can share their work, ask questions, and encourage each other. A community transforms a one-time course into an ongoing learning experience.Marketing should focus on the story and the beauty of the art. Use Instagram and Pinterest heavily. Partner with cultural organizations and Indian diaspora groups. Your tagline isn't just "learn a skill," it's "connect with a thousand-year-old tradition."