How does affiliate marketing differ from influencer marketing?

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3 answer(s)
Answer # 1 #

I think they overlap. Many influencers also use affiliate marketing links. For example, a YouTuber might get paid by a brand and include an affiliate link in the description. So the difference is blurred now.

[1 Month]
Answer # 2 #

Affiliate marketing is about promoting with a unique link and getting commission per sale. Influencer marketing is when a brand pays you upfront to promote to your audience. One is performance-based, the other is sponsorship-based.

[1 Month]
Answer # 3 #

Influencer marketing works more like advertising. Affiliate marketing is risk-free for the company because they only pay if a sale happens. With influencers, the company pays for exposure, not guaranteed sales.

[1 Month]