How to meta tag on shopify?

Adding meta tags to your Shopify store template allows for greater customization of your search experience. Here’s some pointers on how to access and edit the relevant portions of your Shopify theme template.

Log into your Shopify dashboard and select Online Store → Themes. From this view, select Edit HTML/CSS. This will bring you to a page where you can access the source code for your active Shopify store template.

In the left hand column you will see a list of all the files in your template. Within the Layout folder you should see a file named theme.liquid. This is the base template for your Shopify store. Liquid is a template language that Shopify uses for all pages within a theme.

The theme.liquid will be the main file (if not the only theme file) you’ll need to edit in order to add your custom meta tags.

Below are example meta tags on how to dynamically retrieve the title and price values of a product and inject them into the Swiftype meta tag format.

Note: The following examples might need to be edited for your specific theme and site.

Keywords appear in search queries that people enter in search engines. For example, a person might search for blue shoes in Canada. The keywords in this search would be blue shoes and Canada. To make your store appear higher in search results, you should try to find out which keywords your customers might use to find your products, and add those keywords to your content.

You can use online tools to get keyword ideas and find out how often a keyword is used in a search query. It’s best to choose keywords that are specific to your products and business, but that appear often in searches. Keep in mind that the more traffic your keywords get, the more competition your store has in searches, so your store might not be shown near the top of search results.

There are four main places that you can add keywords to improve the search engine optimization (SEO) for your online store:

The title tag and meta description are two of the most important elements of SEO. They are shown in search engine results, and provide information to people who are looking for things related to your products. A good title and description encourages customers to click the link in search results to visit your store.

You can also set a title and description for your online store.

Search engines compare the title tag with your page content to determine whether the page title matches what the page is about. The title is shown as a clickable link in search engine results. You can optimize the title tag for search engines in a few ways:

A meta description is the brief bit of text that is shown in search engine results after the title tag. The meta description can be set for webpages, product pages, collection pages, and blog posts in Shopify. Make sure each page has a unique meta description that uses plain, direct language. A good description encourages more people to click the link to your store.

Search engines can read the text in your content, but can’t read the images. You can use descriptive alternative (alt) text to help search engines find your content. Alt text is also an important accessibility feature for people who have visual impairments.

When you’re writing alt text, use keywords from the page where the image is shown. Use readable phrases that describe what appears in the image, not what you want someone to think about the image.

You can set alt text for a product image, collection featured image, or blog post featured image. The process is a little bit different for a product image than the other two.

To set the alt text for a collection or blog post featured image:

An H1 header is the main heading at the top of a page. When you create a product page, collection page, webpage, or blog post, Shopify uses the title that you enter to generate the H1 header for the page. The largest text size on a page is often the H1 header, and search engines use them to determine what the page content is about. When you enter a page title, include your main keywords so the H1 header automatically includes them.

When you write content for a product or collection description, webpage, or blog post, use readable, unique phrases that include some of your keywords. Search engines compare a page's content with its headers to make sure that the page is about what it claims to be about. When you write product descriptions, make sure that you don't copy text that's provided to you by a manufacturer because that description might already be used by other websites.

• From your Shopify admin, go to Online Store > Preferences.
• Enter a title and meta description for your store, following SEO best practices.
• Click Save.

You can follow same process to add Meta details for all pages, collections, categories or subcategories in your Shopify Store.