How to start a cosmetics shop business in India?

The 'Curated Indie Brand' and High-Touch Service Model 💄🛍️ Competing with giants like Nykaa requires a specific, personalized niche that a local shop can deliver. 1. The Niche (The Inventory): Don't try to stock every major brand. Focus on a highly curated selection of: * Indie/D2C Indian Brands: Stocking local, smaller, unique cosmetic, organic skincare, and fragrance brands that are trending but not available in every mall. * Cruelty-Free/Vegan/Sustainable Products: Target the growing segment of ethically conscious young buyers. 2. The Experience (Your USP): Your physical store must offer a superior experience to online shopping: * Personalized Consultations: Offer a free "Skin Tone Match" or "Skincare Routine Audit" service. Your staff must be highly knowledgeable, not just salespersons. * Workshops: Host paid, small-group makeup or skincare workshops in the evenings to drive foot traffic and build community. 3. Hybrid Sales Model: * Physical: The store is for consultations, trials, and impulsive buys. * Digital: Maintain a strong WhatsApp Business presence for local delivery and re-ordering of familiar products. Secure a GST registration and an FSSAI license (if you sell any consumable/herbal wellness products) and only stock products with proper imported cosmetic registration (if applicable).