How to start a garment shop business in India?
Another approach is to start online first. Platforms like Instagram, Facebook, and WhatsApp stores can help test designs and products before investing in a physical store. Once demand grows, a hybrid model (online + offline) works well in tier-2 and tier-3 cities.
Starting a garment shop in India requires planning, location strategy, and understanding of customer preferences. Steps:1. Market Research: Identify your target audience (men, women, children, or niche categories like ethnic wear or casuals).2. Location Selection: Choose areas with high footfall, such as markets, malls, or residential hubs.3. Supplier Network: Source from wholesalers, manufacturers, or local artisans. Attend trade fairs for better deals.4. Inventory Management: Start with a manageable range and expand based on demand.5. Store Setup & Branding: Attractive display, lighting, and signage matter. Unique packaging for premium garments can help branding.6. Marketing: Social media promotion, local flyers, loyalty programs, and seasonal discounts can attract customers.7. Legal Compliance: Register your business, obtain GST registration, and follow shop licensing rules.Focus on customer service and consistent quality to build a loyal clientele.