How to start a embroidery business in India?

Starting an embroidery business can be both creative and profitable. Here’s a step-by-step approach:1. Decide your niche – Hand embroidery, machine embroidery, or computerized embroidery (digital designs). 2. Investment & tools – A good embroidery machine costs between ₹50,000–₹2 lakhs. For small-scale, start with manual machines. 3. Skill & workforce – If you’re skilled, you can start solo. Otherwise, hire artisans (many rural women have this skill). 4. Raw materials – Source threads, fabrics, hoops, and beads from wholesale markets. 5. Sales channels – Sell via Instagram, WhatsApp, and exhibitions. Also consider Etsy or Amazon Karigar for global customers. 6. Clients – Tailors, boutiques, and wedding designers are your best first clients. Start small with custom orders, and reinvest profits into advanced machines as you grow.

I run a small embroidery unit in Pune. My tip: never compromise on quality threads—cheap threads fade after one wash and hurt your reputation. Focus on bridal trousseau, kidswear, and corporate uniforms because margins are higher there. Also, collaborate with local tailoring shops—they get steady clients but don’t always offer embroidery. This partnership ensures regular orders without heavy marketing. If you’re into digital embroidery, platforms like EmbroideryShristi offer design files and guidance.