How to start a pottery business in India?

Another approach is focusing on workshops. Offering pottery classes for hobbyists, corporate events, or tourists can generate steady revenue alongside product sales. Many urban customers are willing to pay for experiential learning. Promoting via social media, local communities, and tourism boards can help attract participants. This dual approach—selling products and offering workshops—diversifies income streams and strengthens brand recognition.

Starting a pottery business in India requires a mix of creative skill and business planning. Here’s a roadmap:1. Learn the Craft: Even if you are a beginner, taking pottery courses or learning from local artisans helps in creating high-quality products.2. Setup Studio: Rent or set up a small studio with essential tools like a potter’s wheel, kiln, clay, and glazes.3. Define Products: Decide whether you want to make functional pottery (cups, plates) or decorative items (vases, sculptures).4. Branding and Packaging: Unique designs and eco-friendly packaging can help your products stand out.5. Marketing: Sell via online platforms like Etsy, Instagram, or craft exhibitions. Collaborate with home décor stores.6. Compliance: Register your business and understand GST norms for handmade goods.Starting small with custom or made-to-order items allows you to build a loyal customer base before scaling up.