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Another approach is focusing on workshops. Offering pottery classes for hobbyists, corporate events, or tourists can generate steady revenue alongside product sales. Many urban customers are willing to pay for experiential learning. Promoting via social media, local communities, and tourism boards can help attract participants. This dual approach—selling products and offering workshops—diversifies income streams and strengthens brand recognition.

Starting a handicraft export business in India can be both rewarding and profitable if approached strategically. Here’s a step-by-step guide:1. Identify Your Niche: Focus on a specific type of handicraft such as textiles, pottery, jewelry, or wooden artifacts. Research global trends to find products that have demand abroad.2. Market Research: Understand which countries import the most handicrafts and identify potential buyers. Websites like India Exporters can help you connect with buyers.3. Supplier Network: Build relationships with local artisans and ensure you have a steady supply of quality products.4. Legal Formalities: Register your business as a legal entity (LLP or Pvt Ltd), obtain an Import Export Code (IEC) from DGFT, and comply with GST and other local regulations.5. Packaging and Branding: Export standards require secure packaging. Develop a strong brand identity to stand out in international markets.6. Logistics and Shipping: Partner with reliable freight forwarders and understand international shipping regulations.7. Marketing and Sales: Use B2B marketplaces like Alibaba, TradeIndia, and global craft fairs to showcase your products.Starting small, maintaining quality, and gradually expanding your network is key to success.