How to start a navratri dandiya accessories shop in India?

The 'Festival Pop-Up' and Custom Group Order Model 💃🪕 This is a high-volume, highly seasonal business that requires strategic sourcing and quick, targeted marketing. 1. Product Focus & Sourcing: Focus on core, high-demand, high-margin items: * Dandiya Sticks: Offer premium, decorated sticks (LED, mirror work) alongside basic ones. * Chaniya Choli/Kediyu Accessories: Focus on traditional, authentic accessories—Kachhchi jewelry, colorful dupattas, and waist belts (Kandoro). * Bulk Sourcing: Travel to or contact wholesalers in Gujarat (Surat, Ahmedabad) where these items are manufactured in bulk, ensuring the lowest cost price. 2. Distribution Model (Seasonal & Low-Cost): * Pop-up Shop: Rent a temporary space (a small kiosk, or a temporary stall in a market) for the 3-4 weeks leading up to and during Navratri. This eliminates year-round rent overhead. * Online Sales: Use a dedicated Instagram/Facebook shop to take orders for the rest of the year and for out-of-city sales. 3. The Group Order Niche: Target large apartment complexes, garba organizations, and corporate event organizers. Offer a significant discount (e.g., 20-30%) for bulk orders of sticks, accessories, or matching dupattas. This single channel can cover your entire season's target revenue. Start pre-ordering stock from wholesalers at least 4-5 months before Navratri to secure the best rates and inventory.