Rebecca McCart

If we can get the recipient to open our email, we will have succeeded in getting them to read our email. He will pass us by or send us straight to the inbox without any remorse. It is important.

Whether we want to admit it or not, first impressions count, both in real life and in the world of email marketing, and judging an email by its subject line is as common as judging a book by its cover!

If your contacts like what they see from the outside, they will decide to open your email and increase your open rate. They will move on to the next one if they don't have to.

For as long as email marketing has existed, there has been a debate about email subject line length, is a long email subject line better or a short one. Marketing experts are still debating the issue and there is still no final decision.

Both strategies are valid, but you should consider a few factors before making a decision. A short subject line can grab the reader's attention, but you may leave out relevant information.

If you use a long subject line, you risk not being fully displayed, as it may not be impactful enough.

There are people who think that a touch of mystery can be useful.

The subject line of each email provider has a different character limit, with Yahoo Mail only showing 60 and Hotmail only showing 46 characters. Most users check their emails from their mobile devices, where the character limits are even lower.

At the beginning of the article, we told you that there are other elements of your email visible from the inbox, such as the sender's name. Why not use it to your advantage?

In English, the pre-header is a short phrase that follows the subject of the message and can be used to complement the information in the subject line.

In this example of the Bida application, you can see how the subject line is the one that attracts the attention of lovers of Asian food, while the pre-header gives it meaning with additional information about the content of the email.

If the subject line is not long enough, the pre-header will be hidden, and all your efforts will be for nothing.

Do you have an exclusive discount code that you want to share with your contacts? Have you created a piece of content that they will enjoy?

The subject lines of your emails are where you can tell your recipients what you're going to do. If you know what your target audience needs, it will be easy for you to present your product or service to them in a way that will get them to read it.

Honesty is of course, above all.

You could lose the trust of your subscribers if you don't.

Digital marketing professionals are terrified of falling into the inbox.

It happens to us too. We have to take all the necessary precautions to avoid that place.

The subject line of the email is one of the things to avoid. These are normal words that can be used by a person who is a spammers. We have an entire post dedicated to this topic where we explain everything and show you a list of words to avoid in order not to be marked as a nuisance.

This point is related to the previous one and some people will love to know about it. Correct spelling and writing keeps us out of mailboxes.

Writing in all caps is considered "yelling" in the internet world and is another technique used by spammers.

The same applies to percent signs, coins, and excessive use of quotation marks and hyphens.

A good dose of expectation is the best way to entice users to open an email.

The Freepik example caught our attention immediately. Surely you want to know the contents of the email.

They have to be expectations. Don't make promises you can't keep or you won't like their response.

Regardless of the topic we cover in our newsletter, what a subscriber hopes to get out of it is to stay up to date on industry trends or learn more about a certain topic.

Creating subject lines that refer to news and current issues is a good way to position your brand as an authority within your sector, and make them want to open your email immediately.

Do you want to know more about how to improve your rates? The Email Growth Playbook contains over 60 tactics to help you improve the performance of your email campaigns.

We are going to give you a trick to find the best subject lines for your contact lists after you know the best practices.

It seems that we have found the Holy Grail after a search that left "The twelve labors of Hercules" at the height of theBitumen. Don't look at us like that... we mean it. You might wonder what our secret is to creating great subject lines.

Our A/B testing tool is what we use.

You may be about to say something. I've been using a testing tool for a while and it hasn't clarified anything for me.

Are you using it correctly?

The A/B test is a very powerful tool that can open the doors of paradise to your digital marketing strategy, but if you don't know where to start or how to do it correctly, all you will do is waste time and resources.

Mailjet has been working with this type of test for a long time and we have prepared a complete guide where you can learn how to launch a successful A/B test.

We offer a tool that allows you to test up to ten different versions of the same email marketing campaign.

What did the result be? The chances of reaching your goals can be maximized.

To find the ideal subject line based on tests, you need to have certain skills that aren't used often. You don't always have to be right, persistence, and a commitment to regularly seeking new ideas are included in these.

The ability to invent new subject lines to test, adapted to the message they are going to send is an important component that many people forget.

There are seven ideas to try in your subject lines, but not all at once.

Our list of ideas had to start with the symbol. In the last few years, we have carried out a number of tests to find out how our recipients respond to emails that contain symbols or emojis. For many marketers, the question remains: to use or not to use the emojis in the email subject line.

The age and location of your subscribers, their use of social networks, and even the device on which they read the emails will all affect the suitability of the emoji.

The question is not whether to use them or not, but which ones to use. As much as they try to convince us that a peach is always a peach, it is not always true.

It is one of the most basic tests, but it must be taken into account. The subject length of different email clients and devices varies from 70 characters on the desktop version of Gmail to 30 characters on some of the smaller phones, so this detail will allow you to specify how long your subject line should be.

You can test the extension to get to know it better.

Do you think not being able to read a full subject line will hurt your readers? Maybe you prefer to encourage them to discover the rest by choosing the first words well. Do you think that this detail gets on their nerves and that they prefer shorter topics? Test various options and analyze the performance of each individual campaign across different email clients and devices over time.

This is one of the basic elements that some still overlook when conducting their A/B tests.

Adding the recipient's name in the subject line is not the only way to personalize a message.

We always repeat it, but that doesn't mean it's no longer relevant: " Whatever you do, personalize!"

The information we collect from our users can help us personalize and tailor our deliveries, giving them the feeling that they are in direct conversation with us.

The tone, the words you choose, and how you write your subject lines will affect your readers' willingness to open your emails.

You could ask them a question, state facts, or share an exciting milestone. Highlighting good things may be the best way to get your readers to open your email.

For example, the negative sentence "You don't get paid what you deserve", the question "Do you get paid what you deserve?", or the exclamation point "We know how much you should be making!" would work well for a salary comparison page. Testing is the only way to find out.

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