What does w/b mean in email?

Email systems are based on a store and forward model, so it is not necessary for both ends to be connected at the same time. A mail server is used to temporarily save messages before they are sent.

Electronic mail predates the creation of the Internet. The first antecedent dates from 1962, when the Massachusetts Institute of Technology acquired an IBM 7090 model time-sharing computer (updated in 1963 to an IBM 7094) that allowed several users log in from remote terminals, and thus save files to disk. The system was informally used to exchange messages, but the MAIL service was developed in 1965, which allowed the sending of messages between users of this machine.

The first genuine email message was sent in 1971

The message, containing only the text "QWERTYUIOP", was sent over the ARPANET network, even though the machines were physically next to each other. to the other The idea of ​​electronic mail over networks is due to Ray Tomlinson, who used the experimental CYPNET protocol to send messages over the network, which until then only communicated to users of the same computer.

The use of the at sign is a divider between the user and the computer where the user's account is hosted.

Since all messages were local, there was no need to specify the destination machine, but with the new system, it was necessary. The at sign is written in English and Spanish. The address example@machine.com is used in the machine dot com.

Email became a standard network service in 1977 thanks to several partial standards.

It is necessary to have an email account in order to send or receive email. The email address of the form "John. Nobody@example.com" is where this account is located. Each address is made up of a local part, a separator symbol and a part that identifies a domain.

There are many ways to get an email account.

In the fictional example described by the figure, Ana sends an email to Bea. Each of them has their email account on a different server and they will contact each other to transfer the message.

The following steps are executed.

Several special cases may occur in this sequence.

Messages can't be sent between personal computers or two central computers. A quick way to send a message is in a mailbox.

When a person decides to write an email, his program will ask him at least three things.

The option to include files with the message is usually given. The transfer of computer data through email is possible.

To specify the recipient of the message, you write your email address in the field called To within the interface. If the destination is more than one person, you can use a list with all the addresses separated by commas or semicolons.

The Cc and Bcc fields are optional and can be used to send copies of the message to other people.

An example. Ana wrote an email to her teacher to get her a job. Carlos and David want to receive a copy of the message as proof that it was sent correctly, so she includes them in the Cc field. She decided to include her brother in the Bcc field so that he could get a copy of the work even though she was not in the group.

Then:

Other, less important fields are not as important.

The summary of the message usually shows the sender's name. To see all of the details, you have to expand theheader using the appropriate option.

If the user wants, they can either store the messages automatically or only for the ones they want. The user's computer has a folder reserved for messages sent on it.

A summary of an email message can be seen in the inbox.

Other fields can also appear.

The summary of the messages received is usually bold.

They appear in a normal manner after reading. Sometimes a preview of the content can be seen if we select these messages without opening them.

If the recipient wants to read the message, they have to open it by double clicking on the subject content with the mouse. The receiver can see the body of the message. The first words of the message body are not visible in the above boxes. Attachments can be found in the body of the message.

The recipient can do a lot with the message once they have received it.

Mail systems offer options such as:

The main problem right now is the receipt of emails that are not legitimate, and in large quantities, promoting pornography and other products and services of dubious quality.

The sender of the mail is usually a false address. It is more difficult to find the true senders of the messages, and there is no point in replying to them because they will be received by users who have nothing to do with them. The email service can't discriminate between real and fake email addresses because it can't identify messages in such a way.

This situation, which can be shocking at first, is similar to that of ordinary postal mail, in that the mail will arrive in any case, even if the sender doesn't know it. The sender can sign his messages using public key cryptography.

There are other problems that affect the security of this communication.

In order to prevent anonymous registration or people who can't afford a mobile phone from buying one, the main webmail providers require that you give them personal data such as a mandatory telephone number or email address.

Top free email service providers.

If we can get the recipient to open our email, we will have succeeded in getting them to read our email. He will pass us by or send us straight to the inbox without any remorse. It is important.

Whether we want to admit it or not, first impressions count, both in real life and in the world of email marketing, and judging an email by its subject line is as common as judging a book by its cover!

If your contacts like what they see from the outside, they will decide to open your email and increase your open rate. They will move on to the next one if they don't have to.

For as long as email marketing has existed, there has been a debate about email subject line length, is a long email subject line better or a short one. Marketing experts are still debating the issue and there is still no final decision.

Both strategies are valid, but you should consider a few factors before making a decision. A short subject line can grab the reader's attention, but you may leave out relevant information.

If you use a long subject line, you risk not being fully displayed, as it may not be impactful enough.

There are people who think that a touch of mystery can be useful.

The subject line of each email provider has a different character limit, with Yahoo Mail only showing 60 and Hotmail only showing 46 characters. Most users check their emails from their mobile devices, where the character limits are even lower.

At the beginning of the article, we told you that there are other elements of your email visible from the inbox, such as the sender's name. Why not use it to your advantage?

In English, the pre-header is a short phrase that follows the subject of the message and can be used to complement the information in the subject line.

In this example of the Bida application, you can see how the subject line is the one that attracts the attention of lovers of Asian food, while the pre-header gives it meaning with additional information about the content of the email.

If the subject line is not long enough, the pre-header will be hidden, and all your efforts will be for nothing.

Do you have an exclusive discount code that you want to share with your contacts? Have you created a piece of content that they will enjoy?

The subject lines of your emails are where you can tell your recipients what you're going to do. If you know what your target audience needs, it will be easy for you to present your product or service to them in a way that will get them to read it.

Honesty is of course, above all.

You could lose the trust of your subscribers if you don't.

Digital marketing professionals are terrified of falling into the inbox.

It happens to us too. We have to take all the necessary precautions to avoid that place.

The subject line of the email is one of the things to avoid. These are normal words that can be used by a person who is a spammers. We have an entire post dedicated to this topic where we explain everything and show you a list of words to avoid in order not to be marked as a nuisance.

This point is related to the previous one and some people will love to know about it. Correct spelling and writing keeps us out of mailboxes.

Writing in all caps is considered "yelling" in the internet world and is another technique used by spammers.

The same applies to percent signs, coins, and excessive use of quotation marks and hyphens.

A good dose of expectation is the best way to entice users to open an email.

The Freepik example caught our attention immediately. Surely you want to know the contents of the email.

They have to be expectations. Don't make promises you can't keep or you won't like their response.

Regardless of the topic we cover in our newsletter, what a subscriber hopes to get out of it is to stay up to date on industry trends or learn more about a certain topic.

Creating subject lines that refer to news and current issues is a good way to position your brand as an authority within your sector, and make them want to open your email immediately.

Do you want to know more about how to improve your rates? The Email Growth Playbook contains over 60 tactics to help you improve the performance of your email campaigns.

We are going to give you a trick to find the best subject lines for your contact lists after you know the best practices.

It seems that we have found the Holy Grail after a search that left "The twelve labors of Hercules" at the height of theBitumen. Don't look at us like that... we mean it. You might wonder what our secret is to creating great subject lines.

Our A/B testing tool is what we use.

You may be about to say something. I've been using a testing tool for a while and it hasn't clarified anything for me.

Are you using it correctly?

The A/B test is a very powerful tool that can open the doors of paradise to your digital marketing strategy, but if you don't know where to start or how to do it correctly, all you will do is waste time and resources.

Mailjet has been working with this type of test for a long time and we have prepared a complete guide where you can learn how to launch a successful A/B test.

We offer a tool that allows you to test up to ten different versions of the same email marketing campaign.

What did the result be? The chances of reaching your goals can be maximized.

To find the ideal subject line based on tests, you need to have certain skills that aren't used often. You don't always have to be right, persistence, and a commitment to regularly seeking new ideas are included in these.

The ability to invent new subject lines to test, adapted to the message they are going to send is an important component that many people forget.

There are seven ideas to try in your subject lines, but not all at once.

Our list of ideas had to start with the symbol. In the last few years, we have carried out a number of tests to find out how our recipients respond to emails that contain symbols or emojis. For many marketers, the question remains: to use or not to use the emojis in the email subject line.

The age and location of your subscribers, their use of social networks, and even the device on which they read the emails will all affect the suitability of the emoji.

The question is not whether to use them or not, but which ones to use. As much as they try to convince us that a peach is always a peach, it is not always true.

It is one of the most basic tests, but it must be taken into account. The subject length of different email clients and devices varies from 70 characters on the desktop version of Gmail to 30 characters on some of the smaller phones, so this detail will allow you to specify how long your subject line should be.

You can test the extension to get to know it better.

Do you think not being able to read a full subject line will hurt your readers? Maybe you prefer to encourage them to discover the rest by choosing the first words well. Do you think that this detail gets on their nerves and that they prefer shorter topics? Test various options and analyze the performance of each individual campaign across different email clients and devices over time.

This is one of the basic elements that some still overlook when conducting their A/B tests.

Adding the recipient's name in the subject line is not the only way to personalize a message.

We always repeat it, but that doesn't mean it's no longer relevant: " Whatever you do, personalize!"

The information we collect from our users can help us personalize and tailor our deliveries, giving them the feeling that they are in direct conversation with us.

The tone, the words you choose, and how you write your subject lines will affect your readers' willingness to open your emails.

You could ask them a question, state facts, or share an exciting milestone. Highlighting good things may be the best way to get your readers to open your email.

For example, the negative sentence "You don't get paid what you deserve", the question "Do you get paid what you deserve?", or the exclamation point "We know how much you should be making!" would work well for a salary comparison page. Testing is the only way to find out.