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Salesforce advertising studio pricing?

2 Answer(s) Available
Answer # 1 #

Marketing Cloud pricing can be a challenge to understand, with many modules available (‘Studios’ and ‘Builders’) according to your organization’s needs. Recent Marketing Cloud acquisitions have only added to the number of offerings.

Salesforce Marketing Cloud pricing is based on which modules you purchase, which can be confusing to match up what’s offered with what you need.

Until recently, Salesforce kept Marketing Cloud pricing and packaging under wraps. Now, you can increasingly find this information that indicates the budget you will need to become a Marketing Cloud customer (or expand your Marketing Cloud usage).

So, how much does Marketing Cloud cost? Let’s find out.

Note: For the most up-to-date pricing, check Salesforce’s official pricing page.

Salesforce Marketing Cloud pricing is broken down into 5 separate bundles.

The key bundle is “Marketing Messaging & Automation” which contains the core Marketing Cloud features you would expect from any marketing automation platform.

There are four editions included in this bundle: Basic, Pro, Corporate, and Enterprise. Licenses for this bundle start from $400/org/month, through to four-figure amounts that aren’t even quoted on the website.

You can find the full comparison chart here. There are some key facts:

In Salesforce’s own words: “with Marketing Cloud, you can start with email and upgrade to another edition to add more channels — mobile, social, ads, and web — or more features as your business grows.”

Let’s take a look into these additional channels and features…

Reach your customers where they’re most actively engaged and manage your social posts across platforms in one go with Social Studio.

Automate Social Service at scale using Service Cloud, and listen to what your audience has to say about your brand using Social Studio. Then, use these insights to drive your marketing and communications strategy.

Integrate your Facebook account with Marketing Cloud Journey Builder to build cross-channel journeys and nurture freshly generated leads via email to help convert quicker.

Social Studio Pricing

The main reason for the price difference is the number of social media accounts you can connect, from 2 (Basic) to 20+ (Enterprise).

Increase your digital presence across search, display, and social media with Advertising Studio and leverage first-party data in Marketing Cloud, Sales, or Service Cloud to get more ROI from your advertising spend.

Go one step further, and define lookalike audiences based on your “best customer profile” to generate even more leads and interest in your brand. These leads can then be configured to go into Marketing Cloud nurture journeys and further down the funnel, to your CRM, to be followed up by your sales team.

The power really lies behind all these different channels being connected and data flowing seamlessly from one to the other, without requiring multiple teams or manual intervention.

Salesforce Marketing Cloud has come a long way in regards to its reporting capabilities. This is primarily thanks to Datorama Reports that allow you to connect all of your tracking data in nice-looking dashboards that are easy to use and analyze – all out of the box!

However, the functionality that comes free of charge (the catch) is limited to the Email & Push channels. Be prepared to pay more for advanced capabilities!

The relationship between Marketing Cloud and Google Platform Marketing (also known as Google 360) has only grown stronger over the years. And so has its integration capabilities – from website content tagging and engagement tracking, to integrating Google Analytics 360 audiences straight into journeys in Journey Builder.

Elevate your marketing strategy and use real-time personalization across all channels, both online and offline (think in-store or in-branch experiences). Match anonymous and known visitors to specific profiles, and really get to know your customers’ wants and needs, at a deeper level.

Use the power of AI (Einstein) to drive personalized recommendations and leverage data from many other sources to paint the full picture of your customers’ profiles. Join the dots and connect all these channels to help deliver a more unified message and consistent customer experience.

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Hasan Sengupta.
POLICE CLERK
Answer # 2 #

This is where Salesforce Advertising Studio comes in. It allows marketers to combine digital advertising, marketing, and CRM data in one place, helping build personalised customer experiences. Contact our experts today to discuss your Salesforce Advertising Studio requirements.

Salesforce Advertising Studio is a campaign management and CRM targeting solution for digital marketing campaigns. It’s a part of the Salesforce Marketing Cloud suite, making it perfect for customer-centric marketing strategies.

It helps you get the most value out of the CRM data you collect. It uses customer data collected from mobile push interactions, site conversions, and email campaigns to target existing customers and lookalike audiences across social, mobile and display advertising networks.

Access data across platforms: Advertising Studio gives you access to data stored in Marketing Cloud, Sales Cloud, and Service Cloud. Having all your data in one place helps shape and guide your advertising.

Protect Customer data: Customer data never leaves the safety of the encrypted Salesforce platform.

Reach audiences at scale: With Salesforce Advertising Studio, you can synchronise customer records instantly from any digital channel and ensure they’re always up to date, no matter how many campaigns you’re managing.

Finding new customers: Discover new potential customers who behave like your current high-value customers using Salesforce tools for lookalike and similar audiences.

Align email and advertising campaigns: Coordinate advertising with email to reach more people and increase conversion chances by sharing messages with customers in both channels.

Reengage inactive subscribers: Find and reconnect with customers who have drifted and communicate with them on their preferred channel (increasing the possibility of reengaging them).

Generate more leads: Drive powerful lead generation and customer acquisition campaigns.

Automate leads from social media: Automatically send leads from social media channels such as Facebook, into Salesforce, so your sales and marketing teams can take action immediately.

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Cleo Stapenhorst
Cardiac Nursing