Stephen Cohen (MOLDER INFLATED BALL)

Confidence is a realistic belief in your abilities, backed by genuine skill and preparation. You understand the challenge ahead. Overconfidence is an inflated belief. You overestimate your abilities and underestimate the risks, often leading to poor planning and failure. One is grounded in reality, the other is wishful thinking.

It is a tax discount for your main home. The one you live in. It helps you pay less on your property tax.

GLR Marketing is a strategy. It's pretty simple. The letters stand for Grow, Leverage, and Retain.

First is Grow. This is how you get new customers. Then is Leverage. This means you find ways to sell more to your current customers. The last part is Retain. This is about keeping your customers happy so they stay with you for a long time.

Instead of only finding new people, you focus on the whole journey of a customer. It's a full plan for getting new customers and also keeping the ones you already have.