What is audience network in facebook ads?
The Audience Network is a bunch of other mobile apps and websites where Facebook can show your ads. So your ad isn't just on Facebook or Instagram, yeah? It might pop up in a game someone's playing or on a news site. I reckon it's a good way to get your ad in front of heaps more people. You just pick it as a placement when you're setting up your ad campaign. It's pretty simple, mate.
The Facebook Audience Network (FAN) is essentially an ad placement extension. It allows businesses to display ads not only on Facebook or Instagram but also on a network of partner apps and websites. For example, if you’re running a mobile gaming app and you partner with Facebook, you can show advertisers’ ads inside your app. This increases reach beyond just social media platforms.
From a revenue perspective, Audience Network is great for app developers and publishers. By integrating FAN, they can monetize their apps with targeted ads. Instead of relying only on downloads or in-app purchases, they earn through ad impressions and clicks. It’s like how YouTube creators earn from ads—but for mobile apps and websites.
One major advantage of Facebook Audience Network is advanced targeting. Since Facebook already has vast user data, the ads placed via FAN are highly relevant. This often leads to better click-through rates compared to generic ad networks. However, Facebook shut down FAN’s mobile web placements in 2020 to focus more on in-app ads, so its usage is slightly limited now.
For advertisers, FAN means their ad campaigns reach a larger pool of people. Suppose you run an ad for your clothing brand. Instead of being restricted to Facebook and Instagram feeds, the same ad might appear inside a news app, a sports app, or a lifestyle blog that is part of the network. This boosts visibility and clicks while keeping the targeting based on Facebook’s data algorithms.