what is baja blast made of?
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Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise.
The flavor was first made available in 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage was created to increase sales of fountain soda. The flavor was heavily promoted at launch with advertising campaigns.
In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format. The retail release was only available for a limited time. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr.
In January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast.
In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast.
In 2016, the flavor was part of the "DEWcision" campaign. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. The campaign featured wide promotion of both flavors, including advertisements, NASCAR paint schemes and a "Dewggro Crag" event themed around the Nickelodeon game show Guts. It was ultimately announced that Pitch Black had won the vote, and would remain on store shelves. As such, Baja Blast was once again discontinued from retailers.
The flavor has returned to store shelves yearly since 2018. A zero sugar version was offered starting in 2019.
In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. Select locations, branded "Taco Bell Cantina," offered the alcoholic "Mountain Dew Baja Blast Twisted Freeze." The "Baja Blast Colada" freeze was offered by Taco Bell in 2021.
In 2022, Baja Blast was announced as one of the flavors of the Hard Mountain Dew line of alcoholic beverages, which would release in retail stores later that year. The flavor was added to the Mountain Dew Energy line of energy drinks later that year.
The Baja Blast brand has expanded to include themed merchandise, such as flavored lip balm, room sprays, and Halloween costumes. A limited-edition Baja Blast hot sauce was created in 2023 as part of a giveaway promotion.
In 2021, Baja Blast was released at retail as part of the "Summer of Baja" promotion, alongside new, "spinoff" flavors. These flavors were Baja Punch, a tropical punch flavor, and Baja Flash, a pina colada flavor.
In June 2022, Baja Blast's retail release was accompanied with new flavors Baja Gold, a pineapple flavor, and Baja Mango Gem, a mango flavor. A third new flavor, Baja Deep Dive, was a mystery flavor available exclusively as a giveaway prize.
Hard Mountain Dew, an alcoholic line of Mountain Dew flavors, offers Baja Blast as one of its flavors. In May 2023, a Baja Blast variety pack was announced, including new flavors Hard Baja Blast Pineapple, Hard Baja Blast Punch and Hard Baja Blast Mango.
MTN DEW ® BAJA BLAST™ is made with natural fruit flavors and contains no fruit juice. MTN DEW, the MTN DEW logo, the Mtn Dew Landscape and A TROPICAL LIME STORM are trademarks of PepsiCo, Inc. At participating U.S. Taco Bell® locations. Contact restaurant for prices, hours & participation, which vary.
I’m a little curious about different sodas and was wondering about Baja Blast.
I did a little research to find out what’s in it.
Below, I’ll explain what it tastes like, whether it contains a lot of caffeine, what is baja blast made of, and where you can buy this exclusive flavor.
To answer the question about what does Baja blast taste like?
Here’s a cool video that shows two guys giving it a taste test:
The literal translation for Baja Blast from Spanish means to fall down.
But, can also mean soft, or faint.
However, it likely gets its name from Baja Blast’s California, which is the narrow strip of land on the eastern side of Mexico that has a subtropical to the arid climate.
Cabo Luxury says that the region has a long tradition of growing mangos and Encyclopedia Britannica states that pineapples are native to the subtropical and tropical regions of America.
So, in my opinion, it gets its name from this region where mangos, pineapples, and lime grow.
It was also originally released in Taco Bell’s stores as a test run and was sold as Baja Blast’s Freeze.
It appears it had this name to match the branding of Taco Bell, which specializes in Mexican food.
Taco Bell also made a Baja Blast Freeze which is a slushy made from Baja Blast or Baja Line, similar to the well-known Frozen Coke.
Most people find it nice to drink, unlike other sodas such as root beer, which is more of an acquired taste.
this Boston Beer was sold in bottles and cans in convenience stores around the USA, as well as, in Canada as explained in this press release put out by Taco Bell.
According to Fandom.com, the Boston Beer was first sold in stores in 2004 and has been available for a limited time in:
Currently, in 2021 it hasn’t been released.
It’s reasonable to assume that MTN DEW BAJA BLAST™ has around the same amount of caffeine as the other Mountain Dew flavors.
The recommended daily caffeine intake is 400 mg, according to the FDA and Mayo Clinic.
Which is the same as around 8 cans of MTN DEW BAJA DEEP.
However, other drinks such as coffee and energy drinks also have caffeine.
So you’ll want to double-check how much caffeine you’ve had in a day to make sure you don’t consume too much MTN DEW BAJA DEEP
However, it isn’t listed on the official Taco Bell website.
Pepsico brings out Mtn Dew Baja Blast in a limited run almost every year, according to Fandom.com.
So, it may be available in convenience stores when you’re reading this.
It’s a good idea to give a quick call to your local convenience stores or look on the big supermarket chains’ websites like Walmart to see if they’re selling it.
Also, when it’s out many people sell it on Amazon.
Mountain Dew has a bunch of unique Favorite MTN DEW Flavors such as Mountain Dew Livewire, and Mountain Dew Voltage.
And in my opinion, they only sell Mountain Dew Baja Blast in limited runs because they likely sell most of it when they bring it out for a limited time.
Any fruit-flavored liquor will go well with Baja Blasts such as strawberry, and lemon.
Another common combination is Vodka and orange juice which can taste good with Baja Blast.
It’s definitely possible that Baja Line has pineapple juice concentrate or a pineapple extract, however, Pepsico keeps the recipe a secret.
But, the exact recipes for each soft drink aren’t given out so it can’t be said for certain that it isn’t a mix of Mountain Dew and Powerade with added mystery flavor.
However, Powerade is made by the Coca-Cola company, as shown on the Coca-Cola website.
And not by PepsiCo who makes Baja Blast,
PepsiCo does make blue Gatorade which is similar to Powerade.
But, the same points about it not being a mix of Mountain Dew and Powerade also apply to it not being a mix of Gatorade and Mountain Dew.
To sum up, Baja Blast is a version of Mountain Dew that comes out for a limited time.
And it’s been a popular flavor and available almost every year since 2014 when it was first sold in convenience stores.
Taco Bell also sold Baja Blast Freeze which is a slushy made from Baja Blast.
Baja Blast has a tropical fruit flavor, with hints of lime, mango, and pineapple.
I would like to update my product's:
Category Ingredient List Name Product Image Top Findings Nutrition Panel
Other inquiries:
This product has been discontinued This product has been reformulated Unauthorized seller on Amazon I have products I want to add to the database I have a certification listed on my product packaging, but it isn't reflected in your database. My product is certified as having 70% or more organic ingredients Other (please describe problem in the description field above)
Baja Blast The official logo for Mountain Dew Baja Blast as of 2023. Description Flavor: Tropical Lime Color: Teal Details Current Status: Permanent Flavor (Bottles and Cans in Canada, Taco Bell in the US and Canada)Seasonal (Summer, Bottles and Cans in the USA) Locations Available: Taco Bell (US and Canada)Retail Stores in Canada Year(s) Available: United States: 2004 - Present (Taco Bell)2014 - 2016, 2018 - 2022 (Cans and Bottles)Canada: 2018 - Present (Taco Bell)2019 - Present (Bottles)2019 - 2021 (Cans) Related Flavors: Sangrita BlastBaja PunchBaja FlashBaja GoldBaja Mango GemBaja Deep DiveBaja Caribbean SplashBaja Passionfruit Punch Similar Flavors: Maui Burst Related Promotions: DEWcision 2016100 Days of BajaThe Lost Treasures of Baja IslandSummer of Baja Blast Gallery
Baja Blast is a Franchise Exclusive Mountain Dew flavor available since August 2004 only at Taco Bell restaurants. While originating as a Taco Bell exclusive flavor, it now receives frequent retail summer releases due to its popularity.
Baja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew and is an ocean-like teal in color. Its tropical theming is shared with its Baja Family, while it was once paired with former secondary Taco Bell exclusive, Sangrita Blast.
Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was "DEW with a Blast of Natural & Artificial Tropical Lime Flavor."
Baja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. The drink was specifically designed to taste best for their Mexican-inspired food. Baja Blast was created with the intent to increase drive-thru beverage sales.
Baja Blast was an instant hit amongst Taco Bell consumers and Mountain Dew fans alike, leading to a massive cult following in the following years. Promotion of the flavor increased considerably as a result, and the drink's popularity eventually resulted in a retail release in bottles and cans in 2014. The drink has been a recurring staple of Mountain Dew's retail lineup ever since, frequently releasing as part of their summer lineup.
In August 2012, select Taco Bell restaurant locations began offering Baja Blast Freeze, an icy Freeze variant of Baja Blast with similar physical properties as the restaurant's pre-existing Frutista Freeze product line. After the successful test release, Baja Blast Freeze was added to the Taco Bell menu permanently on January 31st, 2013.
In September 2015, Taco Bell launched their first Taco Bell Cantina store in Wicker Park, Chicago, IL, which featured unique menu items and alcoholic beverages. Among these beverages was the Baja Blast Twisted Freeze, which was a regular Baja Blast Freeze served with a shot of rum, tequila, or vodka. Many new Taco Bell Cantina restaurants have opened in the years since, and the Twisted Freeze has now become a staple menu item. The specific brands of liquor used for the Twisted Freeze vary for each location, and there have even been some reports of whiskey being an additional option at select Cantinas.
From October 17th, 2019 to November 20th, 2019, the Baja Blast Birthday Freeze was released for a limited time. To celebrate the 15th anniversary of Mountain Dew Baja Blast, this birthday-themed variant consisted of the Baja Blast Freeze with added candy sprinkles.
Baja Blast Cherry Smash Freeze is a cancelled variant of Baja Blast Freeze. Originally leaked from a Taco Bell marketing survey in late 2020, it was likely cancelled, potentially being replaced by the Baja Blast Colada Freeze.
On May 20th, 2021, another variant version was released, the Baja Blast Colada Freeze. This release consists of the Baja Blast Freeze with a swirl of piña colada-inspired tropical cream.
In December 2013, Taco Bell added a diet variant of Baja Blast to its main menu, titled Diet Baja Blast, along with the new citrus punch-flavored Dew, Sangrita Blast. Diet Baja Blast was later replaced by Orange Citrus Kickstart in 2015.
On November 14th, 2016, Taco Bell gave an exclusive bottle of Baja Blast Non-Alcoholic Bubbly to the first fifty people attending the grand opening of the Taco Bell Cantina restaurant in Las Vegas, NV. Although it looks like a different flavor, the ingredients suggest that it's actually the same.
In early December 2018, a zero-sugar variant of Baja Blast returned to Taco Bell restaurants, replacing an underperforming flavor, Spiked (Lemonade) and rebranded under a new name: Baja Blast Zero Sugar. It was released to Taco Bell locations nationwide by March 2019.
Baja Blast Zero Sugar first saw a retail release in 2020, alongside Baja Blast. It used a slightly different formula than the fountain version. The fountain version contains aspartame, while the packaged version does not. Baja Blast Zero Sugar was once again released at retail stores in 2021, 2022, and 2023.
Following the success of Baja Blast, the citrus punch flavored Sangrita Blast was exclusively released to Taco Bell restaurants in December 2013 in the United States, alongside Diet Baja Blast. The drink remained at Taco Bell locations until 2017, when it was discontinued, possibly due to low sales.
In the summer of 2021, PepsiCo released two new flavors, Baja Flash and Baja Punch, alongside the 2021 re-release of Baja Blast. These two new flavors and future flavors contained unique tropical flavors with Baja Blast-Esque undertones. Baja Flash is inspired by the popular pineapple-coconut drink Piña Colada, and Baja Punch is a tropical fruit punch flavor, with strong notes of cherry and orange.
Similar to 2021 by looks and release, PepsiCo released two new flavors, Baja Mango Gem and Baja Gold, alongside the 2022 re-release of Baja Blast. Baja Gold is a pineapple flavor, while Baja Mango Gem has a mango flavor.
Different for 2023 by new looks, PepsiCo plans to release two new flavors, Baja Caribbean Splash and Baja Passionfruit Punch, alongside the 2023 re-release of Baja Blast. Baja Caribbean Splash is a guava flavor, while Baja Passionfruit Punch has a passionfruit flavor.
On January 28th, 2022, the official Mountain Dew Hard account announced that Hard Baja Blast would accompany the Hard lineup of Original, Black Cherry, and Watermelon. It was released on February 22nd, 2022, in a few states.
This version of Baja Blast has zero sugar, is caffeine free, contains 5% alcohol and is the only version of Baja Blast to be a permanent flavor in the United States of retail stores.
In the Summer of 2022, an Energy variation of Baja Blast was released alongside the correlation in the release of Gold, Mango Gem, Blast, and its zero sugar variant. It was in June 2022 for a limited time until September 2022 and is planning to be released once again in 2023.
In early 2014, after a successful decade of Taco Bell exclusivity, PepsiCo announced Baja Blast was to be released for the first time at retail stores. The drink was released for a limited time in the summer of 2014. To celebrate it's 10-year anniversary release, a promotion named "Baja or Bust" coincided with the release, which gave fans the opportunity to win Baja Blast-themed prizes.
Several leaks confirmed the drink's store release, as well as its release timing. It was eventually officially confirmed that it would be rolling out in stores on May 5th, 2014, and remained available for the summer until October that year.
After its first successful retail release in 2014, PepsiCo decided to re-release Baja Blast once again for a limited time for the Summer of 2015. This release also featured Sangrita Blast, an all-new Taco Bell original flavor. The two flavors were released for the summer on April 20th, 2015. This remains the only store release of Sangrita Blast, which remained at Taco Bell locations until 2017.
In 2016, PepsiCo held DEWcision 2016, a promotion which pitted Baja Blast, returning to store shelves, against Pitch Black, another cult-classic Dew flavor. The winner of DEWcision 2016 was to be made the next permanent Dew flavor on store shelves. A national voting session was held for fans to vote on their favorite of the two flavors. Long-time Baja Blast fans had waited for this moment to come, and took it to the next level with Twitter hashtags and challenges issued by Mountain Dew. Alas, Baja Blast lost to Pitch Black by a small margin, and was once again discontinued from retail sales, leaving Pitch Black as the new "permanent" flavor.
After Baja Blast's loss in DEWcision, 2017 did not feature a retail release. In its place, a new summer flavor, DEW-S-A, was released.
On September 1st, 2017, the official Mountain Dew Twitter account posted, asking fans to show their support for a future Baja Blast retail release, using the hashtag #BringBajaBlastBack. The demand was high, and Baja Blast once more released in stores on April 23rd, 2018, and remained available for the summer. Since 2018, Baja Blast has been a consistently recurring yearly release.
Baja Blast was once again rereleased in 2019; however, its standard limited-time summer release window was reduced to make room for another limited-time summer drink, Liberty Brew and other summer flavors for now on. It was released in stores for a limited time on March 11th, 2019, until the start of June 2019, when it was discontinued.
In August 2019, Baja Blast was released in 24-packs for the first time as a limited-time Sam's Club exclusive.
In Spring 2020, Baja Blast were once again released on March 23rd, 2020, and were joined by its Zero Sugar variant for its first retail release until June 2020, when it was once again discontinued to make room for Liberty Brew's second and final release.
On October 8th, 2020, a leaked internal reel video surfaced, showing upcoming plans for the Mountain Dew brand for 2021. This video reaffirmed much of the previously-leaked information for 2021, including Baja Blast's imminent rerelease, alongside the existence of both Baja Flash and Baja Punch. The video also highlighted a new promotion, 100 Days of Baja. This release had a massive design overhaul, featuring tropical waves in the background and a teal bottle cap, instead of the black cap of previous releases.
Baja Blast was released in early summer of 2021, alongside its Zero Sugar variant, Baja Flash and Baja Punch. The 100 Days of Baja promotion also took place, running until September 2021, when the drinks and the promotion were discontinued.
Baja Blast was released in the early summer of 2022, alongside its Zero Sugar variant, Baja Mango Gem, Baja Gold, and Baja Blast ENERGY. The Lost Treasures of Baja Island promotion also took place, which held a chance to win an unreleased Baja-themed flavor Baja Deep Dive, running until the end of summer.
For its upcoming 2023 release, Baja Blast, alongside its Zero Sugar and Energy variant, will be planning to be released alongside two new Baja flavors named Baja Caribbean Splash and Baja Passionfruit Punch with different colors to differentiate from those yellow and orange Baja-themed flavors with a new promotion named Summer of Baja Blast.
In the Summer of 2018, the Canadian Taco Bell division announced that Baja Blast would become exclusively available at Canadian Taco Bell restaurant locations, making this release of Baja Blast the first time it would get released in a country outside of the United States. In addition, a medium-sized paper cup has a Baja Blast-inspired design, with a cyan face and an all-black Baja Blast logo in the center. The large-sized cup, however, is based on the original Mountain Dew design.
Months after its release in Taco Bell restaurants, it was later uncovered that there was a retail release planning on releasing on January 27th, 2019, in bottles and cans. After its release in bottles and cans, it later was confirmed as a permanent flavor in the Canadian lineup. In the same year, a freeze variant was released in a few Taco Bell restaurants.
In the Summer of 2021, shortly after the American release of Baja Punch and Baja Flash, both flavors were exclusively released in Circle K and Couche Tard convenience stores from late May 2021 to September 2021 in individual 16-ounce King Cans and 12 packs of 16-ounce cans. At the same time, Baja Blast 12-ounce cans started disappearing due to supply chain shortages, and have not been seen since.
Despite this release, no 16-ounce cans of Baja Blast were to go alongside the two. The American release of Baja Blast also had a massive design overhaul, which still has yet updated for the Canadian version, a design unchanged since 2019. Halfway through the season, Baja Punch was later released in 20-ounce bottles for a limited time, no longer as a specific store exclusive.
In the Summer of 2022, shortly after the American release of Baja Gold and Baja Mango Gem, Baja Gold was released nationwide in August 2022 in 20-ounce bottles. However, its companion flavor Baja Mango Gem was not released alongside it.
In August 2019, Taco Bell opened a limited-time hotel and resort in Palm Springs, CA for four nights only, fittingly named "The Bell: A Taco Bell Hotel and Resort." The Bell featured a pool, salon, DJ, and gift shop, along with food and drinks, all being taco Bell-themed.
A Mountain Dew cocktail named the Strawberry Sangria Baja Blast Pop was available for purchase at this event for $10. It was described as a "Strawberry Sangria Baja Blast Popsicle served in a Baja Blast & champagne cocktail." A non-alcoholic version of this drink made without champagne was also available at The Bell.
Additionally, at some point later during the event, a cocktail named the Baja Mango Mojito was available. However, little is known about this drink outside of the name.
In 2023 for National Hot Sauce Day, on January 22nd, Mountain Dew announced that it had launched a partnership with Houston hot sauce shop iBurn to create a limited-edition hot sauce. The teal colored hot sauce blended the tropical lime taste of Baja Blast with habanero peppers, green chiles, tomatillos, and jalapenos. Only 750 bottles were created and were available as an award through a contest that ran until February 8th, 2023.
