What is usp of kfc?
The biggest USP for KFC is that nobody makes chicken like KFC does. Our consumers loves the signature craveable taste of our chicken, and their love for the brand has helped us grow over the years. We are known for making the world's tastiest chicken and shall continue to focus on what we do best.
SWOT analysis is a powerful marketing tool widely used by the management to know about the company's internal factors like strengths and weaknesses. It also gives an idea about their market potential, future opportunities, and threats. The management can use SWOt analysis to strategize their plans. KFC is one of the dominating names in the fast food market. It has its restaurants scattered all over the world.
Multiple internal factors have impacted the growth of the business. KFC SWOT Analysis can analyze the strengths, weaknesses, opportunities, and threats responsible for their present status in the market. In this article, to understand the importance of SWOT analysis, we will help you create a SWOT analysis using the free templates and components by EdrawMax Online.
KFC is one of the leading fast food chains in the world. It has its headquarters in the US. Though many fast-food chains have fried chicken on their menu, KFC is known for providing quality service and earning customer satisfaction. According to the American Customer Satisfaction Index, KFC earned a 79 score, with the fourth rank among fast-food restaurants. They have successfully maintained this score over the years. The company operates globally and is available in more than 26,900 locations in 146 countries. Based on YUM brand's 2020 report, KFC has 84% of restaurants in the international market, while their franchises manage 99% of locations. KFC SWOT Analysis can offer insight into their future growth and favorable or adverse market conditions. It is essential to know the basic details of KFC to do a thorough KFC SWOT Analysis:
As you have seen here, the organization's SWOT analysis helps us understand its multiple opportunities and threats and how it can utilize its strengths and overcome its weaknesses. In order to understand the SWOT analysis better, we will create a KFC SWOT analysis diagram using the free templates and components offered by EdrawMax.
When it comes to creating a SWOT analysis, EdrawMax is your go-to tool. Unlike other SWOT analysis creators, this is a free tool that comes with templates and several customization options. Some of the great features of this free SWOT analysis diagram software are:
As a fast food chain, KFC may face challenges due to current economic conditions. Moreover, if people's lifestyles and food habits change, things will become challenging for KFC. The brand can invest in marketing and new healthy options to attract more customers. KFC SWOT Analysis shows that emerging markets have an immense possibility of growth for the company. KFC can properly strategize and unify the management of their franchises to offer a smooth and best quality service to their customers.
EdrawMax is one such tool that offers a wide range of customization offers to your SWOT analysis templates. This free SWOT analysis creator comes for all the major operating systems, and you can even check out EdrawMax Online if you are planning to access your remote files. Download EdrawMax today and create some amazing SWOT analysis diagrams for your organization or company.
In some cases, your USP may be very apparent. In other cases, you may need to spend a great deal of time thinking of a “slant” that’s effective and appropriate. Maybe, as in the case of Maytag and their “lonely” repair staff, your USP is more a subjective image than a hard fact. The point is that once you’ve developed a USP, you have a hook that can help you grab the customer but only if you use it effectively in your communication materials.
To identify a USP you need to consider the following:
The resulting statement should be a one-line statement that contains a clearly identifiable, unique benefit that is meaningful to your market. Do you remember the following?
Note that in each of these statements it is not the literal translation of the words, but the overall impact of the benefit implied in each statement that makes the USP truly powerful. That is the challenge that marketing communicators should embrace when working toward the development of copy that will achieve results.
Note, also, that each of these statements could have been made by the competition in each product category. But, they didn’t claim it first! The power of an effective USP is that it can create the perception of uniqueness in the mind of consumers.
Once you’ve developed a USP it should be implicit in all of your communication materials. It becomes a reflection of your brand promise expressed in a way that is meaningful and differentiating from your audience’s POV.
I write more about USP’s and how they can be effectively created and communicated to generate measurable results in my upcoming book Direct Mail in the Digital Age.
