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TSR, Inc. was an American game publishing company, best known as the original publisher of Dungeons & Dragons (D&D). Its earliest incarnation, Tactical Studies Rules, was founded in October 1973 by Gary Gygax and Don Kaye. Gygax had been unable to find a publisher for D&D, a new type of game he and Dave Arneson were co-developing, so founded the new company with Kaye to self-publish their products. Needing financing to bring their new game to market, Gygax and Kaye brought in Brian Blume in December as an equal partner. Dungeons & Dragons is generally considered the first tabletop role-playing game (TTRPG), and established the genre. When Kaye died suddenly in 1975, the Tactical Studies Rules partnership restructured into TSR Hobbies, Inc. and accepted investment from Blume's father Melvin. With the popular D&D as its main product, TSR Hobbies became a major force in the games industry by the late 1970s. Melvin Blume eventually transferred his shares to his other son Kevin, making the two Blume brothers the largest shareholders in TSR Hobbies.

TSR Hobbies ran into financial difficulties in the spring of 1983, prompting the company to split into four independent businesses, with game publishing and development continuing as TSR, Inc. (TSR). After losing their executive positions, the Blume brothers subsequently sold their shares to TSR Vice President Lorraine Williams, who in turn engineered Gygax's ouster from the company in October 1985. TSR saw prosperity under Williams, but encountered financial trouble in the mid-1990s. While their overall sales and revenue were healthy, TSR's high costs meant the company nevertheless became unprofitable and saddled by debt. TSR was left unable to cover its publishing costs due to a variety of factors. Facing insolvency, TSR was purchased in 1997 by Wizards of the Coast (WotC). WotC initially retained use of the TSR name for D&D products, but by 2000, the TSR moniker was dropped, coinciding with the release of the 3rd edition of Dungeons & Dragons.

WotC allowed the TSR trademark to expire in the early 2000s. Two new companies have since utilized the TSR trademark commercially.

Tactical Studies Rules (TSR) was formed in 1973 as a partnership between Gary Gygax and Don Kaye, who collected together $2,400 for startup costs, to formally publish and sell the rules of Dungeons & Dragons, the creation of Gygax and Dave Arneson and the first modern role-playing game (RPG). The first TSR release, however, was Cavaliers and Roundheads, a miniature game, to start generating income for TSR. The partnership was subsequently joined by Brian Blume in December 1973. Blume was admitted to the partnership to fund further publishing of D&D, as Cavaliers and Roundheads was not a commercial success. In the original configuration of the partnership, Kaye served as president, Blume as vice-president, and Gygax as editor.

In January 1974, TSR—with Gygax's basement as a headquarters—produced 1,000 copies of D&D, selling them for $10 each (and the extra dice needed for another $3.50). This first print sold out in 10 months. In January 1975, TSR printed a second 1,000 copies of D&D, which took only another five or six months to sell out. Also in 1974, TSR published Warriors of Mars, a miniatures rules book set in the fantasy world of Barsoom, originally imagined by Edgar Rice Burroughs in his series of novels about John Carter of Mars, to which Gygax paid homage in the preface of the first edition of D&D. However, Gygax and TSR published the Mars book without permission from (or payment to) the Burroughs estate, and soon after, a cease and desist order was issued, and Warriors was pulled from distribution.

When Don Kaye died of a heart attack on January 31, 1975, his role was taken over by his wife Donna Kaye, who remained responsible for accounting, shipping, and the records of the partnership through the summer. By the summer of 1975, those duties became complex enough that Gygax himself became a full-time employee of the partnership in order to take them over from Donna Kaye. Arneson also entered the partnership in order to coordinate research and design with his circle in the Twin Cities.

Brian Blume and Gary Gygax reorganized the business from a partnership to a corporation called TSR Hobbies, Inc. At first, it was a separate company to market miniatures and games from other companies, an enterprise which was also connected to the opening of the Dungeon hobby shop in Lake Geneva. TSR Hobbies then moved to buy out the old TSR partnership's assets. Brian's father, Melvin Blume, invested $20,000 in the nascent company which enabled it to buy out Donna Kaye's share of the original TSR partnership. On September 26, 1975, the assets of the former partnership were transferred to TSR Hobbies. Brian Blume became the largest shareholder, Melvin Blume the second largest, and Gary Gygax the third largest. Gygax served as president of TSR Hobbies, and Blume as vice president and secretary. The Dungeon hobby shop would become the effective headquarters of the company, including the offices of Blume and Gygax. TSR Hobbies subcontracted the printing and assembly work in October 1975, and the third printing of 2,000 copies of D&D sold out in five months. Tim Kask was hired in the autumn of 1975 as Periodicals Editor, and the company's first full-time employee.

Empire of the Petal Throne became the first game product published by TSR Hobbies, followed by two supplements to D&D, Greyhawk and Blackmoor. Also released in 1975 were the board game Dungeon! and the Wild West RPG Boot Hill. The company took $300,000 in revenues for the fiscal year of 1976. TSR began hosting the Gen Con Game Fair in 1976, and featured the first ever D&D open tournament that year. D&D supplements Eldritch Wizardry and Gods, Demi-Gods & Heroes were released in 1976.

TSR also began to branch the Dungeons & Dragons product into two: Dungeons & Dragons as a general audience product intended for novices, and Advanced Dungeons & Dragons (AD&D) for a more complicated product aimed at hardcore fans. In 1977, the Dungeons & Dragons Basic Set was released for D&D, and the Monster Manual was released as the initial product for AD&D, the first hardbound book ever published by a game company. The next year, the AD&D Players Handbook was published, followed by a series of six adventure modules. Due to the inclusion of the word "Advanced" in the title, TSR did not pay Dave Arneson any royalties on AD&D products, saying his co-creation rights extended to the base D&D name only. Also in 1978, TSR Hobbies moved out of Gygax's home and into downtown Lake Geneva, above the Dungeon Hobby Shop. In 1979, the AD&D Dungeon Masters Guide was published, and radio ads featuring "Morley the Wizard" were broadcast. All of these core books would go on to be major hits; the D&D Basic Set sold well in 1977 and 1978, would sell over 100,000 copies in 1979, and would continue to be updated and re-released for years.

During this era, there were a number of competitors and unofficial supplements to D&D published, arguably in violation of TSR's copyright, which many D&D players used alongside the TSR books. Among these were the Arduin Grimoire, the Manual of Aurenia, and variants such as Warlock and Tunnels & Trolls. TSR regarded these very warily, and in cases where they felt their trademarks were being misused, they issued cease-and-desist letters. More often than not, this legal posturing resulted in only slight changes to competitors' works, but caused significant animosity in the community.

In 1979, TSR signed a contract with Random House with unusual terms. In most deals between publishers and distributors, publishers are paid directly based on books sold downstream by the distributor to bookstores. In TSR's contract, however, Random House would loan money to TSR as an advance upon shipment of product from TSR to Random House, a loan equivalent to 27.3% of the suggested retail price. The arrangement was mutually beneficial at first: TSR could acquire money up front to fund their work, and not have to worry about immediate sales. Many of TSR's products had consistent sales over time, and the loans allowed the company to recoup the investment immediately and use the funds to make more books. Returns were generally low, leading to Random House's confidence in TSR. The arrangement would cause trouble later in the 1990s, however.

Gygax granted exclusive rights to Games Workshop to distribute TSR products in the United Kingdom, after meeting with Ian Livingstone and Steve Jackson. Games Workshop printed some original material and also printed their own versions of various D&D and AD&D titles in order to avoid high import costs. When TSR could not reach an agreement with Games Workshop regarding a possible merger, TSR created a subsidiary operation in the UK, TSR Hobbies UK Ltd, in 1980. Gygax hired Don Turnbull to head up the operation, which would expand into continental Europe during the 1980s. TSR UK published a series of modules and the original Fiend Folio. TSR UK also produced Imagine magazine for 31 issues.

The first-published campaign setting for AD&D, the World of Greyhawk, was introduced in 1980. The espionage role-playing game Top Secret came out in 1980; reportedly, a note written on TSR stationery about a fictitious assassination plot, part of the playtesting of the new game, brought the FBI to TSR's offices. That same year, the Role Playing Game Association was formed to promote quality roleplaying and unite gamers around the country. In 1981, Inc. magazine listed TSR Hobbies as one of the hundred fastest-growing privately held companies in the U.S. That same year, TSR Hobbies moved its offices again, this time to a former medical supply building with an attached warehouse. In 1982, TSR Hobbies broke the 20 million mark in sales.

In 1982, TSR Hobbies decided to terminate Grenadier Miniatures's license and started producing its own AD&D miniatures line, followed by a line of toys. Part of the licensing of the AD&D toy line went to LJN. Also that year, TSR introduced two new roleplaying games, Gangbusters and Star Frontiers. Exclusive distribution of the D&D game was established in 22 countries, with the game being translated first into French, followed by many other languages. In 1982, an educational department was established to develop curriculum programs for reading, math, history, and problem solving, with the most successful program being the Endless Quest book series.

Melvin Blume's shares were later transferred to his son Kevin Blume. After this, the leadership of TSR consisted of Kevin Blume, Brian Blume, and Gary Gygax. In contemporary articles from the early 1980s, Gygax said that the three worked as a team, and only proceeded with unanimous consent and buy-in. In interviews years later, Gygax downplayed his role, and described his position as primarily a powerless figurehead CEO, with Brian Blume as president of creative affairs and Kevin Blume as president of operations. In 1981, TSR Hobbies had revenues of $12.9 million and a payroll of 130.

TSR Hobbies sought diversification, acquiring or starting several new business ventures. These included miniatures manufacturing, toy and gift ventures, and an entertainment division to pursue motion picture and television opportunities. Many parts of this expansion were later criticized as bad investments and over-extension. Greenfield Needlewomen, a needle craft business, was one particularly criticized acquisition; it was owned by a cousin of the Blumes. Sales of D&D-themed needlecraft were abysmal, and the acquisition was criticized as nepotism. The company was similarly accused of favoring friends and relatives of the Blumes and Gygax in hiring. The management also used company funds to raise a shipwreck from Geneva Lake for no clear financial benefit. The company acquired the trademarks and copyrights of SPI and Amazing Stories magazine, despite Amazing Stories having only ten thousand subscribers.

In 1983, the company was split into four companies: TSR, Inc. (the primary successor), TSR International, TSR Ventures, and TSR Entertainment, Inc.

Gygax left for Hollywood to found TSR Entertainment, Inc., later Dungeons & Dragons Entertainment Corp., which attempted to license D&D products to movie and television executives. His work would eventually lead to only a single license for what later became the Dungeons & Dragons cartoon. The series led its time slot for two years.

TSR, Inc. released the Dragonlance saga in 1984 after two years of development, an entirely new game world. The series was both a set of modules and supplements designed for running campaigns, starting with Dragons of Despair, as well as a novel series. The novel series was written by Margaret Weis and Tracy Hickman. The Dragonlance trilogy of novels was a colossal hit; Dragons of Autumn Twilight, the first novel in the series, reached the top of The New York Times Best Seller list, encouraging TSR to a launch a long series of paperback novels. TSR's Books Department would go on to launch novels on its other D&D settings as well, and be one of TSR's most profitable divisions.

In 1984, TSR signed a license to publish the Marvel Super Heroes, Indiana Jones, and Conan role-playing games. In 1985, the Gen Con game convention moved out of Lake Geneva which had given it its name, and relocated to Milwaukee, Wisconsin due to a need for additional space. The Oriental Adventures hardback for AD&D was released that same year, becoming the biggest seller for 1985. TSR introduced the All My Children game, based on the ABC daytime drama, with more than 150,000 copies sold. In 1986, TSR introduced the Dungeon Adventures magazine, a bi-monthly magazine featuring only adventure scenarios for D&D.

Sales of the core rule books and boxed sets crested in 1983 and fell in 1984 and 1985, largely due to market saturation; customers who wanted rulebooks largely already had them. There were bright spots in 1983–1985 such as Dragonlance novel sales, Unearthed Arcana, and Oriental Adventures, but TSR's finances were in bad shape due to high expenses and costs that had assumed rule book sales would remain strong. The result was a cycle of layoffs and contractions in 1983–1985, as well as the Blumes negotiating a $4 million loan from American National Bank.

The struggle for financing led to board room shake-ups at the top level. TSR's line of credit was stopped by its bank, and the company was in debt to over US$1.5 million. Gygax would later say that he was in the dark as to the extent of the financial difficulties due to being in Hollywood; Ben Riggs, an author who studied TSR's history, is skeptical Gygax was truly unaware, however. Gygax returned to Wisconsin from Hollywood. In the spring of 1985, Gygax exercised an option to buy seven hundred shares of TSR stock, which combined with shares given to his son Ernie gave him 51.1% of all stock, up from around 30% before. Gygax also says he had a confrontation with the board of directors, and had the Blumes removed.: 4  Gygax now controlled TSR. Financial difficulties continued, however. Within a year of the departure of the Blumes, the company posted a net loss of US$1.5 million, resulting in layoffs of approximately 75% of the staff. Some of these staff members went on to form other prominent game companies, such as Pacesetter Ltd and Mayfair Games, or to work with Coleco's video game division.

Gygax searched for financing. Flint Dille, one of his contacts he made in his time in Hollywood, suggested his sister Lorraine Williams might be interested in investing money into TSR. Williams was given a position of general manager at TSR and attempted to fix TSR's precarious financial situation. This led to clashes between Williams and Gygax, who resisted some of Williams' suggestions. Meanwhile, the Blumes, out of power at the company and worried about its financial strength in the long-term, sought to cash out their shares. They offered to sell their shares to Gygax, but he refused. They exercised their own options to buy seven hundred more shares, then sold their entire holdings to Lorraine Williams instead. Williams herself bought fifty shares. With these purchases, Williams became the majority shareholder of TSR, and used her voting power to depose Gygax as CEO and president on October 22, 1985. Gygax unsuccessfully challenged the sale in court; Gygax's supporters considered the Blumes' sale an act of retaliation. Gygax eventually sold his remaining stock to Williams and used the capital to form New Infinities Productions. On TSR's side, they would pepper Gygax with legal threats long after he left in an attempt to deter him from competing with his old company in the area of role-playing games.

Williams was a financial planner who saved TSR from financial disaster, and by extension saved Dungeons & Dragons. She saw potential for rebuilding the debt-plagued company into a highly profitable one. However, she also acquired a reputation as a non-gamer who played the "villain" in retrospectives of TSR. Gary Gygax grew particularly disdainful of her; Williams' habit of threatening lawsuits and legal action against perceived foes was criticized as unwise and turning potential allies into enemies. However, her tenure has also been defended. John D. Rateliff said that "Every single person I talked to who worked under Gary and the Blumes and then worked under Lorraine preferred working under Lorraine... I never met a single person who was under both who didn't prefer being under her." Jeff Grubb said that she "pretty much saved the company," as the company was weeks away from total collapse when she took over.

TSR released the Forgotten Realms campaign setting in 1987, which would go on to become one of the most popular settings for D&D. TSR's settings would generally include a boxed set with multiple paperbacks and a map as their core product, and would produce tie-in supplements such as pre-made adventures (usually called "modules"), guides to regions within the world, and novels. Also in 1987, a small team of designers began work on the second edition of the AD&D game. In 1988, TSR released a Bullwinkle & Rocky RPG, complete with a spinner and hand puppets. That same year, TSR released the wargame The Hunt for Red October based on Tom Clancy's novel of the same name, which became one of the biggest selling wargames of all time. In 1989, AD&D 2nd edition was released. The release saw a new Dungeon Master's Guide, Player's Handbook, and the first three volumes of the new Monstrous Compendium. A new campaign setting, Spelljammer, was also released in 1989, which allowed characters from one D&D world to travel to other worlds via space galleons in an Age of Sail themed setting. TSR would go on to produce many expansions for 2nd edition, such as a series of class handbooks that began with The Complete Fighter's Handbook.

In 1990, the Ravenloft setting was released, a horror-themed setting for AD&D. Ravenloft had been introduced in an acclaimed 1983 adventure module, and was now expanded into an entire setting. In 1991, TSR released the Dark Sun campaign setting, which was more dark fantasy in genre, and set on a post-apocalyptic desert world threatened by evil life-draining wizards and psionicists. In 1992, TSR released the Al-Qadim setting with a Middle Eastern flavor similar to a fantasy version of the Arabian Nights, although its world was also connected to the Forgotten Realms. In 1993, a revised version of the Forgotten Realms Campaign Setting for 2nd edition was released; TSR had published a sourcebook on upgrading the 1st edition material to 2nd edition in 1990 earlier. In 1993, DragonStrike was released as an introductory product aimed to recruit new players, including a 30-minute video which explained the concepts of role-playing; a similar introductory product, First Quest, was released in 1994. Also in 1994, the Planescape campaign setting was released, featuring the city of Sigil as the "City of Doors" that connected to the various planes of existence in AD&D. Spelljammer had not been considered a success by TSR as players perceived it as mainly a way to move characters from one world to another rather than its own setting; Planescape attempted to remedy this by focusing on Sigil as a place to set an entire campaign, rather than a place to pass through. TSR also released Karameikos: Kingdom of Adventure in 1994, which detailed one of the kingdoms in the setting of Mystara. As an innovation, it included an audio CD with tracks of dialogue and sound effects. In 1995, TSR released Birthright, a campaign setting that mixed D&D with strategy games. The intent was for players to play noble characters empowered by divine blood which gave them the power to rule domains; players could expand their domains and divine powers with a mixture of war and diplomacy. In 1996, Dragonlance: Fifth Age was released, a "diceless" role-playing game that departed from the roots of Dragonlance in AD&D.

Under Williams' direction, TSR solidified its expansion into other fields, such as magazines, paperback fiction, comic books, and collectible games.

TSR's book division was a traditional powerhouse for the company, especially due to the comparatively low costs in producing novels compared to role-playing supplements which required commissioning art and play-testing. The most notably successful novel series of the era was R. A. Salvatore's Drizzt series, set in the Forgotten Realms. Starting with The Crystal Shard in 1988, many of Salvatore's books would go on to reach the paperback best-seller lists. TSR eventually moved into publishing hardcover novels as well with Salvatore's The Legacy, published in 1992. It made the top of The New York Times Best Seller list within weeks.

The Dille Family Trust, of which Lorraine Williams was a part, held the rights to the Buck Rogers license. Williams personally encouraged TSR to produce Buck Rogers tie-in material. TSR would end up publishing a Buck Rogers board games, novels, a comic book, and a role-playing game based on the AD&D 2nd Edition rules. TSR's Buck Rogers projects were commercial failures.

In the late 1980s, TSR opened a new West Coast division in Southern California to develop various entertainment projects, similar to how Gygax had sought deals in Hollywood in the early 1980s. However, the efforts of the division would come to "less than nothing" according to TSR historian Ben Riggs, despite initial promise. TSR had an arrangement with DC Comics to produce the comics Advanced Dungeons & Dragons and Forgotten Realms, which sold well and were profitable for both DC and TSR. Sensing an opportunity, TSR decided to produce comics themselves as a stepping stool to television and film, as comics were cheaper to produce and start with. However, they had already sold the rights to their own A-list product in AD&D. TSR attempted to not enrage DC Comics by calling their new product "comics modules" and including game-related material at the end of each issue; additionally, TSR largely sold the comics modules through bookshops rather than comic shops. The compromise failed in both directions: DC, feeling betrayed that their partner was moving to become a competitor, immediately stopped production of both the AD&D and Forgotten Realms comics, and canceled an in-production Ravenloft work. However, the changes to present the product as not a comic book caused the potential audience to either not know of its existence at all, or to be confused as to its nature. TSR West eventually published four comics modules: a Buck Rogers comic, a sci-fi comic Intruder, a time travel comic Warhawks, and a horror comic called R.I.P. They were not commercially successful. TSR West closed around 1991, although TSR would continue to work with Flint Dille on film-adjacent products made in California such as the introductory video for Dragonstrike and a 1995 interactive video game series called Terror T.R.A.X.

TSR continued to own and operate the Gen Con role-playing game convention. Gen Con grew beyond its initial focus on D&D and wargames to role-playing fans in general. Gen Con was a growing and successful convention; in 1992, it broke all previous attendance records for any U.S. gaming convention, with more than 18,000 people.

In 1993, Wizards of the Coast released the game Magic: The Gathering at Gen Con, which was an immediate smash hit that established the collectible card game (CCG) genre. TSR's Jim Ward led a development effort to create a Dungeons & Dragons-themed CCG competitor that would be a response to Magic. The result would be Spellfire, released in April 1994. Spellfire was produced on a shoestring budget, and re-used art that TSR had already commissioned for other projects; Lorraine Williams was not a fan of the project. Its financial results are contested; some TSR insiders say that Spellfire sold well considering the constraints on it, while others indicate it sold poorly. Spellfire was discontinued in 1996, although one final release occurred in late 1997. Another collectible competitor to Wizards of the Coast that TSR produced was Dragon Dice, which was released in 1995. Dragon Dice was a collectible dice game where each player started with a random assortment of basic dice, and could improve their assortment by purchasing booster packs of more powerful dice. Sales of Dragon Dice through the games trade started strongly, so TSR quickly produced several expansion packs. In addition, TSR tried to aggressively market Dragon Dice in mass-market book stores through Random House. However, the game did not catch on through the book trade, and sales of the expansion sets through traditional games stores were poor.

In 1994, TSR signed an agreement with Sweetpea Entertainment for rights to make a D&D movie. This would eventually result in the 2000 Dungeons & Dragons movie.

TSR's book division ran into troubles in the mid-1990s. TSR engaged in disputes with some of its most successful authors over terms and remuneration. Weis & Hickman had been driven off in the mid-1980s; a new dispute with R. A. Salvatore happened in 1994–1995. TSR ramped up the number of novels published, but the expanded roster saw disappointing sales. TSR decided to publish twelve hardcover novels in 1996, despite a previous history of publishing only one or two hardcover novels each year, but they did not sell as well as expected.

By 1996, TSR was experiencing numerous problems, as outlined by various historians of the company. Shannon Appelcline wrote: "Distributors were going out of business. TSR had unbalanced their AD&D game through a series of lucrative supplements that ultimately hurt the long-time viability of the game. Meanwhile, they had developed so many settings—many of them popular and well received—that they were both cannibalizing their only sales and discouraging players from picking up settings that might be gone in a few years. They may have been cannibalizing their own sales through excessive production of books or supplements too." Ben Riggs agreed that TSR was factionalizing the AD&D audience by continually releasing competing new settings (Forgotten Realms, Al-Qadim, Dragonlance, Planescape, Dark Sun, Birthright, Karameikos, etc.), a strategy intended to lure in new customers, but that actually divided its own core customers. TSR's products essentially competed with themselves, requiring more development effort to reach the same number of total customers. Ryan Dancey and Lisa Stevens, who examined TSR's finances for Wizards of the Coast, found that many of the AD&D settings products were never profitable, and more worryingly never could have been profitable—the cost of production was simply too high compared to the price they sold for. David M. Ewalt writes that Spellfire and Dragon Dice "were both expensive to produce, and neither sold very well".

Another factor that hobbled TSR in the long-term was a financial arrangement known as "factoring." Factoring worked like this: TSR first arranged contracts with retailers in the hobby trade (gaming stores, comics stores, and so on) to preorder their products and offered a discounted rate for contracts signed in January. TSR then took these contracts to investment banks, and was advanced money immediately by the banks, with the banks to be paid off from the eventual sales of the product. This financial innovation allowed TSR to be essentially "paid in advance", less fees from the banks and from discounts given to suppliers, which worked out to keeping about 82% of the revenue. Getting all of the money in January allowed TSR to budget with more certainty and potentially fund projects with a long lead time immediately, rather than waiting on sales. Other than the direct cost of losing 18 pennies on every dollar of revenue, factoring had the other downside of not being flexible to changing market conditions, however, as TSR was essentially locked into its budgeting from January. It was partially why Spellfire was made on a tiny budget, as TSR was attempting to take on a new initiative in the middle of the year, and led to a fiasco with its Advanced Dungeons & Dragons CD-ROM Core Rules product where a preorder arrangement with Babbage's was continued despite Babbage's becoming financially insolvent.

TSR's old deal with Random House, which had been mutually beneficial in the 1980s, began to be used by TSR in ways that would paper over short-term financial problems. Since TSR was paid up front on the assumption that shipped goods would ultimately sell, TSR began shipping overstock to Random House to generate loans on demand. This caused people in the know at TSR to call it the "Banco de Random House". It also dulled TSR's internal sense of which products were selling, leading to overprinting of niche products. Ben Riggs cites the introductory product DragonStrike as an example, which sold well but was vastly overprinted. The extra copies were still sent to Random House to generate loans, however. The result was a steadily expanding "debt bubble" with Random House as returns of product soared. Random House eventually noticed something was amiss, and began demanding TSR shrink its debt load with them—around $11.8 million in June 1995. Random House sued TSR in April 1996 for repayment.

Despite total sales of around $40 million in 1995, TSR ended 1996 with little in cash reserves, and the company was deep in debt. Random House returned an unexpectedly high percentage of unsold stock, including the year's inventory of unsold novels and sets of Dragon Dice, and charged a fee of several million dollars. Random House returned around $14 million of product between 1995 and 1997. TSR found itself in a cash crunch. With no cash, TSR was unable to pay their printing and shipping bills. J. B. Kenehan, the logistics company that handled TSR's pre-press, printing, warehousing, and shipping, refused to do any more work. Since the logistics company had the production plates for key products such as core D&D books, there was no means of printing or shipping core products to generate income or secure short-term financing. Thirty staff members were laid off in December 1996, and other staff left over disagreements about how the crisis was handled, including James M. Ward. In large part due to the need to refund Random House, TSR entered 1997 over $30 million in debt. TSR was threatened by lawsuits due to unpaid freelancers and missing royalties, but TSR made enough money from products already on the shelves to pay remaining staff through the first half of 1997. With no viable financial plan for TSR's survival, Lorraine Williams sold the company to Wizards of the Coast in 1997 in a deal brokered by Five Rings Publishing Group (FRPG).

Wizards of the Coast settled TSR's debts as part of the acquisition. This included unwinding TSR's deal with its printer, enabling the products TSR had worked on in the first half of 1997 to be printed and distributed, such as the space opera game Alternity. More generally, Wizards was cash-rich, which solved some of the problems TSR had faced that had caused it to resort to the rolling loans and financial trickery that had cut into TSR's profits, such as factoring. Wizards also moved to mend relations with some of TSR's former employees and contractors who had been alienated. Notably, this included allowing artists to take back personal ownership of the original versions of art they had made for TSR.

Wizards eventually closed the TSR corporate offices in Lake Geneva. Some TSR employees accepted the offer of transferring to Wizards of the Coast's offices in Washington, and a few others continued to work remotely from Wisconsin. Wizards of the Coast continued to use the TSR name for D&D products for three years. Wizards also set about the creation of the third edition of Dungeons & Dragons. It was released in 2000 under the Wizards of the Coast brand only. In 1999, Wizards of the Coast was itself purchased by Hasbro, Inc. In 2002, the Gen Con convention was sold to Peter Adkison.

After its initial success faded, the company turned to legal defenses of what it regarded as its intellectual property. In addition, there were several legal cases brought regarding who had invented what within the company and the division of royalties, including several lawsuits against Gygax. This included the company threatening to sue individuals supplying game material on websites.

In 1984, there was an incident involving Lucasfilm that led to a legend that TSR had trademarked the term "Nazi". TSR published a supplement for the Indiana Jones RPG, Raiders of the Lost Ark Adventure Pack, in which some figures were marked with "Nazi™". This trademark notation was because of a list of trademarked character names supplied by Lucasfilm's legal department; they had indiscriminately marked all figures with a trademark symbol, and the Nazi figures were likewise marked accidentally.

In 2011, a new company taking the name TSR was founded by Jayson Elliot, who co-founded the Roll for Initiative podcast. Elliot found that the TSR trademark had expired around 2004 so he registered it himself. He then decided to launch the new company with assistance from early TSR/D&D contributors including Luke and Ernie Gygax, sons of the deceased D&D co-creator Gary Gygax, and Tim Kask, former editor of Dragon magazine. Their first product was Gygax Magazine, announced along with the TSR company revival in December 2012. Wired reported that "Elliot stressed that his 'TSR is a new company'." Both Gygax brothers left the company in 2016 when the magazine ended. The company operated as TSR Games, producing the Top Secret: New World Order role-playing game.

In June 2021, a new, separate TSR company was launched by a group including Ernie Gygax, Justin LaNasa and Stephen Dinehart. The company is based out of Lake Geneva, Wisconsin; they announced plans to release tabletop games and operate the Dungeon Hobby Shop Museum, which is located in the first office building of the original TSR. Elliot's TSR Games then announced on social media that while they have owned the trademark since 2011, they missed a filing date in 2020 and were considering various options. However, after Ernie Gygax's "troubling comments about race, gender identity, and gun violence, as well as his company's reaction", Elliot announced that his company would not have "any form of working relationship" with Ernie Gygax's TSR. Ultimately, Elliot's TSR Games was rebranded as Solarian Games in July 2021. Dinehart then rebranded as Wonderfilled Games. Dicebreaker reported that "TSR Games never officially announced its rebranding as Wonderfilled Games" and most of its "Twitter accounts had been locked down or nuked, and the company's old website simply redirected to a new page that—interestingly—listed Dinehart's GiantLands as an in-development title. How much of TSR Games exists in Wonderfilled Games isn't clear".

LaNasa's TSR Games then launched a crowdfunding campaign in December 2021 to raise money to sue Wizards of the Coast for "Trademark Declaratory Judgement of Ownership"; the company then filed and voluntarily dismissed the complaint that month. Wizards of the Coast, also in December 2021, sued LaNasa's TSR for trademark fraud over the use of the TSR logo which is owned by Wizards of the Coast. In July 2022, TechRaptor reported on a leaked Star Frontiers: New Genesis (a reboot of the 1982 Star Frontiers role-playing game) playtest created by LaNasa's TSR; the content contains "blatantly racist" descriptions of character races and the race design "plays into Nazi eugenics". The content also contains "homophobic, transphobic, and anti-semitic content, as well as additional material of a discriminatory nature". IGN Southeast Asia highlighted that in this playtest game a black "race is classified as a 'Subrace' and having 'average' intellect with a maximum intelligence rating of 9, whereas the 'norse' race has a minimum intelligence rating of 13".

In September 2022, Wizards of the Coast sued TSR Games—helmed by Ernie Gygax and LaNasa—and the Dungeon Hobby Shop Museum to enjoin these companies from publishing games under the "Star Frontiers" and "TSR" trademarks. In its motion for a preliminary injunction, Wizards of the Coast wrote that TSR's Star Frontiers: New Genesis game is "despicable" and "blatantly racist and transphobic", and that the publication of such content would inflict reputational harm on Wizards of the Coast. Charlie Hall, for Polygon, commented that "Wizards' filing also seeks to undermine LaNasa's most powerful argument—that Wizards abandoned TSR and other related trademarks, thus opening the door to his usurping of the brand and its games. Here's where things get complicated. Wizards admitted that it failed to file paperwork for the registration of TSR, Star Frontiers, and other related marks in a timely fashion as required under federal law. But through continued sales of related products and use of the related IP, the company claims ownership via 'common law trademark rights.' It will be up to a jury to determine if that is, in fact, the case". In December 2022, a federal magistrate judge denied the preliminary injunction Wizards of the Coast filed. The judge said that Wizards had not yet shown enough evidence to demonstrate continuous use of the TSR brand; she also noted that the defendants disclaimed the racist version of the game and had promised not to release any version of Star Frontiers at all until the court case concludes, hence there was no need for a preliminary injunction.

TSR's main products were role-playing games, the most successful of which was D&D. However, they also produced other games such as card games, board games, and dice games, and published both magazines and books.

In 1984, TSR started publishing novels based on their games. Most D&D campaign settings had their own novel line, the most successful of which were the Dragonlance and Forgotten Realms lines, with dozens of novels each.

TSR also published the 1995 novel Buck Rogers: A Life in the Future by Martin Caidin, a standalone re-imagining of the Buck Rogers universe and unrelated to TSR's Buck Rogers XXVC game.

TSR published a large number of fantasy and science fiction novels unconnected with their gaming products, such as L. Dean James' "Red Kings of Wynnamyr" novels, Sorcerer's Stone (1991) and Kingslayer (1992); Mary H. Herbert's five "Gabria" novels (Valorian, Dark Horse, Lightning's Daughter, City of the Sorcerers, and Winged Magic); and humorous fantasy fiction, including Roy V. Young's "Count Yor" novels Captains Outrageous (1994) and Yor's Revenge(1995). However, such projects never represented more than a fraction of the company's fiction output, which retained a strong emphasis on game-derived works.

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After Wizards of the Coast purchased TSR, they quietly phased the brand out. TSR remained as a subsidiary for a few years, their logo gracing the covers of Advanced Dungeons & Dragons titles and video games like Baldur’s Gate. But by the time D&D went into its third edition, the brand was shut down and left to the annals of history. In 2004, Wizards of the Coast let the TSR trademark expire.

Fast forward to 2011, when Jayson Elliot, the co-founder of the podcast Roll for Initiative, chose to resurrect the trademark. Interested in creating content for old-school D&D players, Elliot created a new TSR and launched Gygax Magazine, named after Gary Gygax, one of the game’s co-creators. He also recruited both of Gygax’s sons, Ernie and Luke, to contribute to the magazine.

Gygax Magazine lasted from 2012 to 2016, at which point legal restrictions involving the name forced it to end. Gail Gygax, Gary’s widow, owned the rights to his name and estate and chose not to enter into a business relationship with the new TSR. Rather than attempt to rebrand that magazine, the new TSR ended it. They did not, however, shutter their business.

Instead, the new TSR launched some games of their own, including a remake of one of their predecessor’s old games, Top Secret. The company continued on for years to come and is now Solarian Games (more on that rebranding in a bit). Unfortunately, legal matters again spelled trouble for the younger TSR. The company failed to properly file paperwork to renew its trademark in 2020, leading to them losing control of it:

Now…who was the other group that swooped in and snatched up the TSR name when Elliot’s business failed to renew the trademark? That’s where the story starts to get weird…

Once the TSR trademark lapsed, Justin LaNasa swooped in and picked it up. He allowed the other TSR to pay a licensing fee for the trademark, ensuring that they didn’t have to go through and rebrand their products. The new TSR quickly announced a new role-playing game called GiantLands, which had been a previously unfulfilled Kickstarter that raised about $8,000 from 77 people in 2019.

The game certainly hearkens back to old school role-playing, with art by popular Dragonlance artist Larry Elmore and writing by RPG veteran Jim Ward. Notably, though, Ward (and presumably others) produced their work on a freelance basis and initially knew nothing about a new TSR.

Meanwhile, the new TSR also offered some strange new bells and whistles to tie into GiantLands, such as a planned theme park…exceedingly ambitious for a group that had failed to make proper use of the $8,000 they raised on Kickstarter two years ago.

The existence of two separate TSRs, the sudden emergence of a game whose contributors knew nothing of the publisher, and the pie-in-the-sky nature of the newest TSR’s other promises caused a great deal of confusion. And so, to promote the new game and clear some things up, Ernest Gary Gygax, formerly associated with the previous TSR’s Gygax Magazine, appeared on a YouTube show called Live from the Bunker to promote the new company and their upcoming flagship product.

It did not go well.

Among other things in the interview:

The interview caught fire, with Gygax’s insensitive comments toward marginalized people drawing the most ire. Suddenly, the new company that had yet to make a single sale had a major PR crisis on its hand, caused by its highest-profile employee.

In the wake of Gygax’s disastrous interview, the newest TSR chose not to issue an apology but rather go on the defensive using a variety of different tactics.

First they opted to distance themselves from the statement:

Then they opted to deflect the blame, using the time-honored strategy of, “other people in history did things that are worse.”

Through their Dungeon Hobby Shop Museum account, they opted to rally against the “woke,” claiming that the controversy had driven their sales (for products that don’t yet exist) up:

When pressed on the topic of trans rights, they opted instead to call a trans woman disgusting:

Finally, Ernie Gygax himself stepped in to apologize. Unfortunately, his apology only made things worse, in large part because in a ramble about how he had been bullied in high school, he stated, “I began to wish that indeed I did have a Thompson 45 Machine Gun…so that I could wipe away some of those laughs.” This, obviously, was an especially poor choice of words given the ludicrous amount of mass shootings that occur in the United States in this day and age.

Meanwhile, Stephen Dinehart of TSR opted to blame the whole fiasco on Wizards of the Coast (WotC). Notably, no representative from WotC or Hasbro had said anything regarding this matter. One would presume that, even if TSR did have a published product and if that product did sell well enough to make them real competition of the soaring D&D franchise, that the corporation would be well-suited to sit back and watch them destroy themselves through PR mismanagement.

And finally, as if the company had not brought enough ire upon itself, it tried to deflect the issue by claiming that Ernie Gygax was on the autism spectrum. This stance is rife with problems, first because it’s not ethical of a company to publicly out somebody as autistic and secondly because it’s problematic to use autism as an excuse for offensive behavior of this sort.

These various responses on social media are not presented in chronological order. Do note, however, that all of them occurred in the space of less than two weeks. TSR had barely even settled on a defense for the interview before they leapt to a new one. And, by this time, the company’s response had become a bigger issue than the inciting video.

In a short time, the newest TSR had gone from a minor point of interest for those nostalgic for old school role-playing games to a toxic brand for people to associate with. Notably, many of the people who had done work on Giantlands did so on a freelance basis and were not associated with the company’s decision-making. However, TSR (and, eventually WFD…again, more on that soon) listed those individuals in a light that made them seem like employees. For folks like artist Jeff Dee, this meant being unwillingly associated with toxic views. In Dee’s case, this led to him publicly stating that he had no association with the company and returning payment for a piece of art that had been commissioned.

Other major movers and shakers of the RPG world, including the Game Manufacturers Association (GAMA), Gen Con, and even Luke Gygax, all went out of their way to distance themselves from the new business, with GAMA and Gen Con barring the latest TSR from tabling at their events.

Finally, the second TSR, the one that had actually produced product by this point, decided that the brand was too toxic to warrant a licensing fee. They rebranded as Solarian Games…which, among other things, meant not being able to sell their old stock with the TSR logo on it, effectively taking a loss on all of that so they could move forward without the toxic association.

So, after the firestorm, there was only one TSR left standing. However, that one would disappear, too.

After the newest TSR tried to reframe everything that happened as a coordinated, clandestine attack on the part of Wizards of the Coast (which, again, had made no public response in the matter), Dinehart and company apparently recognized that the TSR name had drawn too much bad publicity to make Giantlands, or any other project, work. Thus, Giantlands moved to the property of Wonderfilled, while TSR remained technically a company but lacked any upcoming product to sell.

I refer to this company as Wonderfilled despite the fact that their website refers to it as Wonderfilled Inc. mostly because I’m not sure if the company is actually incorporated or not. They certainly claim to be, but the change happened so rapidly that I question whether the claim is accurate. It certainly wouldn’t be the first time that the people involved in the company have shown a lack of awareness as to how the business world works.

Wonderfilled, among other things, claims to have a “TOP-SECRET” (sic) project for Rovio Entertainment, with a team that has supposedly worked on “franchises from Harry Potter, to Link, Mario and Batman.” The Giantlands website, meanwhile, comes just shy of being dishonest by implying that the creative team hired for that game made Dungeons & Dragons as well as the video game F.E.A.R. (in truth, individuals hired on a freelance basis did do work for those properties, but that’s a far cry from “making games,” as claimed by the website). That site also lists the expected release date for Giantlands as spring of 2020, implying that their FAQ, as of August 2021, has not been updated for a couple of years.

As near as I can tell, there is technically still a TSR out there, but it doesn’t currently sell any product and has nothing in the pipeline for the foreseeable future. Its staff seems to have been claimed by Wonderfilled (abbreviated on their website as WFD), although whether that’s a matter of truth or just a misleading website claiming freelancers as employees is anybody’s guess. Either way, the entire bizarre scene has been an amazing lesson in how to turn a minor curiosity into a remarkable trainwreck in the space of just a few weeks.

Images: TSR (the original), Solarian Games, Wonderfilled, Wizards of the Coast

Mohammed Behl,