How to start a corporate meditation workshop business in India?

Selling 'Employee Wellness & Productivity' 🧘‍♀️💼 You are selling a solution to corporate problems (stress, burnout, low focus), framed through the practice of meditation. 1. Credentials & Methodology: You need genuine credibility. Be a certified meditation instructor (e.g., from a recognized institute, or with long-term practice). * Method: Design your workshops using a secular, science-backed approach (Mindfulness-Based Stress Reduction, simple breathing techniques). Avoid any single religious or spiritual dogma. 2. Workshop Structure & Content: * The Taster (Lead Generation): A free or low-cost 45-minute Lunchtime De-stress Session. * The Core Offering: A 4-week 'Mindful Workplace' Program focusing on focus, conflict resolution, and stress management through practice. * The Executive Retreat: A premium, personalized workshop for senior leadership focusing on clarity and decision-making. 3. The Pitch to HR: Your pitch should quantify the benefits: Reduced absenteeism, improved focus time, and better team collaboration. Use case studies (even simulated ones initially) showing the tangible impact on productivity metrics. 4. Delivery Model: Start with online-only workshops to reduce your overhead (no travel, no venue cost). Once established, offer in-person sessions as a premium package. Network aggressively on LinkedIn with HR Heads, CHROs, and Wellness Coordinators at mid-to-large IT, Finance, and BPO companies, which have high stress environments.