How to start a DIY craft workshops live streaming platform in India?

The 'Vernacular Craft & Community' Platform 🎨🎥 To succeed, you need to differentiate from global platforms like YouTube and Skillshare by focusing on Indian craft and language. 1. Niche & Content Focus: Center the platform on Traditional Indian Crafts: Madhubani painting, Kalamkari, Mandala, Terracotta pottery, specific regional embroidery styles. The content must be unique and authentic. 2. The Creator Economy: You are an aggregator. Recruit talented, locally famous artisans/teachers. * Monetization for Tutors: Offer them a revenue share on subscriptions or a fixed fee for pre-recorded content. Crucially, they must teach in the local language (Hindi, Marathi, Telugu, etc.) with simple subtitles. 3. Platform Model: Start low-cost with a private Facebook Group or a dedicated YouTube channel (with private access) before building an expensive website. * Live Workshops: The key is the live interaction. Use Zoom/Google Meet for live, paid workshops (e.g., "Learn Madhubani in 5 Days") where participants can ask questions. 4. The 'Material Kit' Add-on: Your primary revenue stream will be the workshops, but a high-margin add-on is the DIY Craft Kit. Package all the necessary, high-quality raw materials (paints, brushes, fabric) for a specific workshop and ship it to the student prior to the class. Look for a simple, affordable payment gateway (e.g., Razorpay) that can easily handle your subscription fees and pay-per-class model.