How to start a design thinking workshop in India?

Target the Corporate & Educational Ecosystem 🎯🎓 Design Thinking (DT) is a hot skill. Your business should focus on providing highly practical, measurable outcomes rather than just theory. 1. Define Your Specialization: DT is broad. Focus on a niche initially, such as: * DT for Digital Product Innovation: Targeting IT companies/startups looking to launch a new app or service. * DT for Social Impact: Targeting NGOs, government agencies, or social enterprises to solve community problems. * DT for Educators: Teaching teachers how to apply the DT process in their classrooms. 2. The Workshop Structure: Offer various formats to appeal to different clients: * 90-minute 'DT Taster' Session: Low-cost, high-volume sessions to generate leads. * 2-Day Deep Dive Certification: Your premium offering, resulting in a project-based portfolio for participants. * Custom Corporate Sprints: A full week embedded with a client team to solve a specific business challenge. 3. Your Credentials: Your personal background and the quality of your case studies are your marketing. Develop 2-3 detailed case studies showing how you applied DT to a real problem (even if it's a simulated one for now) and the tangible results. Get certified as a DT facilitator (many globally recognized programs are available). Networking at industry events like NASSCOM or local startup ecosystem meetups is critical for landing corporate clients.

Pricing, Delivery, and Digital Tools 💻💰 For a knowledge-based service, your pricing must reflect the perceived expertise and value you bring. 1. Value-Based Pricing: Base your corporate fees not on time, but on the value of the problem you are solving (e.g., "Our sprint will help you identify a product that can save you X lakhs in development costs"). Educational and NGO pricing should be discounted. 2. Tools of the Trade: Master digital collaboration tools to run effective hybrid or fully remote workshops, which are common now. Tools like Miro, Mural, and Zoom are essential for digital whiteboarding and group ideation. This allows you to service clients pan-India or even globally without travel costs. 3. Post-Workshop Follow-up: Offer a low-cost, high-value 'DT Coaching Package' (e.g., 3 monthly follow-up calls) to help the client implement the ideas generated. This is a great recurring revenue stream. Don't forget to maintain a professional, clean website that clearly outlines your DT framework, using visual representations like the famous Stanford d.school model (Empathize, Define, Ideate, Prototype, Test).