How to start a Janmashtami decoration business in India?

Starting a Janmashtami Decoration Business in IndiaJanmashtami, the celebration of Lord Krishna’s birth, is a vibrant festival in India, making a decoration business a lucrative seasonal venture. Here’s a detailed guide to get you started:1. Understand the Market Janmashtami decorations are in high demand in temples, homes, and community centers, especially in states like Gujarat, Maharashtra, and Uttar Pradesh. Research popular items like jhulas (cradles), peacock feathers, flutes, and floral backdrops. Check platforms like Amazon India (https://www.amazon.in) to see trending décor products.2. Develop a Product Line Offer items like handcrafted jhulas, LED-lit temple setups, Krishna-themed wall hangings, and eco-friendly clay idols. Focus on vibrant colors and customizable designs to appeal to families and event organizers.3. Source Materials Partner with local artisans or wholesalers in markets like Delhi’s Sadar Bazaar for bulk supplies (flowers, fabrics, beads). Budget ₹50,000-₹2 lakh for initial inventory. Use sustainable materials like bamboo or recycled paper to attract eco-conscious buyers.4. Set Up Operations Start with a small workshop or home-based setup for crafting and packaging. Invest in basic tools like glue guns, sewing machines, and paint supplies (₹20,000-₹50,000). Rent a storage space if scaling up.5. Branding and Marketing Create a festive brand name like “KrishnaFest Décor.” Build a website on Wix or Shopify with high-quality photos of your setups. Promote on Instagram and WhatsApp groups, targeting temple committees and housing societies. Share videos of your décor in action.6. Pricing Strategy Price items affordably—jhulas at ₹500-₹2,000, full setup packages at ₹5,000-₹20,000. Offer discounts for bulk orders from community events. Include setup services for premium clients.7. Sales Channels Sell online via Amazon, Flipkart, or your website. Set up stalls at local festive markets or partner with puja stores. Offer doorstep delivery and installation for convenience.8. Legal Requirements Register as a sole proprietor or LLP. Obtain a GST number for sales above ₹20 lakh annually. Ensure compliance with local trade licenses for physical stalls.Pro Tip Leverage the festive season (August-September) for maximum sales. Offer pre-booking discounts in July to secure orders early. With creativity and cultural appeal, your Janmashtami décor business can shine!