How to start a flower decoration business in India?

Focus on Mid-Range Events, Bulk Sourcing, and Theme Specialization 💐🎉 Success in event decoration is about creative vision, reliable execution, and managing perishable inventory. 1. Specialization: Avoid trying to be a full-service decorator. Focus only on flower decor for mid-range, high-volume events: * Corporate Launches/Parties: Simple stage backdrops, table arrangements. * Small Residential Events: Birthday parties, sangeets, or engagement parties. 2. Sourcing Power: Establish a direct, long-term relationship with a major flower wholesale market vendor (e.g., in Bengaluru, Pune, Delhi). Buy in bulk daily or every other day. Negotiate rates for volume and off-peak purchase. 3. Inventory & Reusability: * Vases/Stands: Own a set of reusable, basic vases, pedestals, and stands. Renting these for every event significantly reduces costs. * Flowers: Use a mix of expensive (roses, lilies) and cost-effective volume flowers (marigold, carnations) to meet different budget tiers. 4. Marketing: Create a professional, clean portfolio on Instagram/Pinterest showcasing your best work. Offer tiered, fixed-price packages (Bronze, Silver, Gold) for common event types to make the booking decision simple for clients.

Logistics and Staffing 🚚🧍 Managing a perishable product under strict deadlines requires flawless execution. 1. The Prep Area: Set up a clean, cool, dedicated workspace (even a garage) for arranging and storing flowers. All intricate arrangements must be done before arriving at the venue to save time on-site. 2. Transport: Use a van or large vehicle with minimal heating to transport the flowers. Water buckets/sprayers are essential to keep the flowers hydrated during transport. 3. Temporary Staff: Hire reliable, part-time labor (e.g., college students or event staff) on a per-event basis for on-site setup and teardown. This keeps your fixed payroll low. 4. Contracts & Payment: Use simple, legally sound contracts for all events, clearly outlining the scope, delivery time, and payment schedule. Always demand a security deposit and 50% advance upon booking confirmation. For a low-cost start, try tying up with a local tent house/caterer who can refer clients to you.