How to start a Navratri garba dress business in India?

Seasonal High-Volume Retail via Customization & Rental 👗🪷 This is a volatile, highly seasonal business that requires deep knowledge of fashion and efficient inventory management. 1. Product Strategy: The 'Must-Have' Designs: * Source: Establish relationships with manufacturers/artisans in Gujarat (Ahmedabad/Surat) who specialize in Chaniya Cholis and Kediyus. Negotiate bulk rates by placing orders 6 months in advance. * Focus: Offer a mix of traditional, heavy-work items and light, trending, contemporary designs for the younger crowd. 2. The Rental Model (Low Inventory Risk): * High-End Items: Focus on renting the heaviest, most expensive designer-replica Chaniya Cholis. The rental fee (e.g., 10-15% of the cost) can recover the garment's price after 5-7 rentals. This significantly reduces your risk of unsold stock. * Low-End Items: Sell the cheaper, ready-to-wear sets (jewelry, accessories) for quick volume. 3. The Pop-Up Store & Marketing: * Physical Sales: Open a temporary pop-up store 4-6 weeks before Navratri in a highly visible location (a mall kiosk or a rented ground floor space). This generates 90% of your sales. * Digital: Use Instagram to showcase photos and videos of the new collection drops, targeting local Garba events and communities. Invest in a small, low-cost tailor for quick alterations—this is a massive value-add during the busy season.