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is mielle black owned?

3 Answer(s) Available
Answer # 1 #

P&G Beauty will work with Mielle Organics to expand access to the brand in Black communities and fund research and innovation in hair care for underserved communities, Lela Coffey, vice president of P&G’s multicultural hair business, said in a statement.

Mielle co-founder Monique Rodriguez said of the partnership, “I am thrilled that we will make an even greater impact in how we give back to the community.”

This comes weeks after Mielle Organics became the subject of controversy after its rosemary mint scalp and strengthening oil went viral on TikTok.

In late December, TikTok star Alix Earle, who is white, reviewed the product for more than 3 million followers, citing “tremendous hair growth” after using the product for a little over a month.

Comments on the post were soon filled with Black and white users alike quipping things like, “Great now Mielle is about to be gentrified.”

“Hey girly that hair oil is not for us,” another TikTok user wrote.

After Earle’s promotion of the product, along with reviews from other white creators like Danielle Athena and Kelly Anne Stone, TikTok users claim the product has quickly sold out in stores.

Najeera Williams, who owns the natural hair care brand Chairish Naturals and is a Mielle Organics customer, explained the collective concern among Black consumers in a TikTok post.

She said Black women were rightfully concerned about this product reaching white people due to “a similar situation with another brand known as Shea Moisture.”

In 2017, major consumer goods company Unilever acquired Shea Moisture, a Black-owned hair care brand. The brand launched an ad that became infamous for featuring three women with straight hair and one with curly hair; only one of the women was Black.

At the time on social media, people said Shea Moisture had essentially whitewashed products once designed for Black women and that the quality of the product suffered once ownership changed.

Black hair care is a growing niche in the beauty industry, but there still are not many products available that, like Mielle Organics, are specifically created with natural hair in mind despite Black consumers spending “$473 million in total hair care (a $4.2 billion industry)” as of 2017, according to a Nielsen report.

“By now you know that there are not a lot of products on the market for us,” Ronelle Tshiela said in a TikTok. “If you go in store, you have to march to the ethnic hair section, and you notice that this section is significantly smaller than all of the other sections.”

Marjorie Pront
Answer # 2 #

"Some may have the goal of running a business forever, or just like every individual in their career, may want to try new things and pivot," says Angelina Darrisaw, a career coach and diversity expert. "Black business owners should have the capability of doing that as well."

The choice to sell a business is seldom made on the fly, according to Darrisaw, who says that "one of the main things in any business course, or even as you're writing your business plan, that a founder will be asked to consider is what is their exit strategy?"

"For founders like Monique, having exits is important for the long term … being able to have a wider pool of high net worth individuals who can support, help fundraise, and invest in other businesses so that we're not seeing these bleak statistics anymore, like less than 1% being able to secure $1 million in investments. So successful Black founders need exits to be able to pour capital back into our communities over time."

Prior to the announcement of the P&G Beauty acquisition, Mielle Organics went viral after a white influencer, Alix Earle, encouraged her followers to buy the brand's Rosemary Mint Oil. As a result, the product flew off of shelves nationwide, making it hard to access for Black women who relied on it.

Rodriguez's exit as owner will not only "accelerate" the brand's access for more Black women, but Mielle and P&G both pledged $10 million to expand the impact of the Mielle Cares charity, which provides education, economic opportunities and business relief for Black communities.

Rodriguez urges people to celebrate Black founders who achieve these milestones, instead of tearing them down.

"We can't get ahead as a community if we continue to talk badly against people that make wise, strategic decisions to grow their business and to create generational wealth in their communities. So I think we need to just normalize partnerships. We need to normalize these collaborations, and congratulate these brands for doing things and selling up to create wealth and to reach back and help Black community."

Check out:

39-year-old self-made millionaire: 'Success isn't owned, it's rented. And rent is due every day'

Answer # 3 #

Mielle Organics was founded in 2014 and describes itself as a “Black-founded, woman-led global beauty brand that is rooted in natural ingredients.” Under the merger, Mielle Organics will operate as an independent subsidiary of P&G Beauty; the company will be led by Mielle Organics CEO Monique Rodriguez and COO Melvin ...

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