What does roku mean in nigeria?
In this blog, we will simplify Roku TV and streaming devices for you! We will tell you about the Roku Channels, the market size, the future projection of Roku, and everything else you need to know!
Roku TVs are those smart TVs that have a built-in Roku Streaming Platform. These smart TVs usually run on the Roku OS and are a part of the Roku TV and Streaming ecosystem. Many of these TVs are sold by Roku on their official website and are developed by TV developers like TCL.
To understand these Roku TVs better, you will need to know about the Roku streaming devices, Roku OS, and Roku TV ecosystem first. So, let’s begin by understanding what is Roku.
Well, Roku is actually the name of a company that revolutionized video streaming through TVs in North America. Started in 2008, they are probably the fastest-growing streaming device manufacturers in the world.
Now what does Roku make? Over the years, Roku has manufactured some of the most popular media streaming devices that can work with any type of TV, provided your TV has an HDMI port in it. The devices developed by Roku, like the Roku streaming players, Roku smart home setups, and Roku audio setups run on Roku’s own operating system, called the Roku OS.
Roku OS is an in-house operating system of Roku that was built specifically for the smart and connected TV setup. The main motto of this OS is to keep the UI of the Roku TV and streaming devices user-friendly so that you can search for your favorite shows and content rapidly and conveniently.
They also let you customize your home screen, as Roku OS has many built-in themes for the home screen, from which you can choose your own.
Most of the devices running on Roku OS are compatible with digital voice assistants like Alexa,
And Google Assistant. It is also compatible with Apple AirPlay and Apple HomeKit. Hence, these devices can be operated very easily.
Yes, you can stream a lot of Roku content for free. In fact, Roku streaming devices give you free access to 300+ live channels that are divided into different categories, including movies, news, sports, and more!
In addition to this, Roku OS has a separate Featured Free section, where you can get access to their specially curated selection of free in-season movies and episodes from some of the leading Roku Channels.
Roku streaming players are the series of streaming devices that Roku makes. These streaming devices are very easy to use and work with most of the TV models. You can use these streaming devices to stream content from the internet directly on your TV.
Some of the Roku Streaming players, along with their features and official prices are tabulated below.
Roku’s journey started in the mid-1990s when its founder Anthony Wood wanted to have a simpler process of recording his favorite TV shows. Some years later, he saw that connected TV and smart TVs can solve not only this problem but many other problems too. That is why, he started creating the world’s first TV OS, which is now known as the Roku OS.
In 2008, the first Roku streaming player (which was also the first device of the Roku TV ecosystem) was launched. And, it was operating on the Roku OS!
Within the next 6 years, Roku sold over 10 million devices, which inspired them to do more, as the viewers liked it a lot. And what happened in the next few years is history. Roku became the most popular connected TV ecosystem in the US.
We have tried to cover this fascinating journey of Roku through some major dates, which are tabulated below.
Roku Streaming Sticks, often called Roku TV Sticks, are HDMI streaming devices developed by Roku. These small pen-drive-shaped streaming devices get connected directly to the built-in HDMI port of your television and get hidden behind your TV.
Using it is extremely simple. You just need to plug it into your TV and connect it to wifi. It will start operating instantly. You can now choose your home screen, browse your favorite apps and channels, and start streaming your favorite content!
Roku channels are nothing but the streaming platforms available on Roku. Also, Roku offers over 300 free channels (which are also sometimes referred to as Roku channels), along with some other paid Roku channels.
And, this is not the only thing that comes under Roku Channels. Many of you might not know it, but Roku refers to the streaming apps available on Roku TV as Channels. You can download any of these “Channels” from the Channel Store of Roku OS.
We have prepared a Roku Channel list consisting of the most popular channels available on Roku’s Channel Store below.
And much more…
“The Roku Channel” is Roku’s in-house channel that gives you access to free and premium TV channels, shows, and content. You can download “The Roku Channel” from the channel store of Roku OS.
Some of the live TV channels that you can access through The Roku Channel are tabulated below.
There are many more channels too, which cater to almost all types of content.
Roku TV apps are apps that can be accessed through Roku streaming devices and TV ecosystems. Some of the popular Roku TV apps include:
And many more…
There is a lot of misconception regarding the Roku TV apps and channels. Some people think that both of these are the same, while others think that Roku TV App and Channel are two different things. Well, it’s now time to bust the myth.
If you are using any Roku Device, you must be aware of the Roku Channel Store. The name itself suggests that it is a store from which “Channels” can be added for your viewing. But this same store hosts “Apps” too, within it!
Actually, Roku TV Channels are a type of Roku TV app which stream on-demand or live content. However, there are some other apps too on Roku OS, like screencasting apps, photo viewing apps, and even some games. These are referred to as “Apps” only.
But, at the end of the day, if you are speaking from a streaming point of view, then Roku Channel and Roku TV App will mean the same thing to you.
Moving a step forward from its streaming device products, Roku has now launched Roku Smart TV – a smart TV that runs on Roku OS. It has Roku Streaming built-in, hence you don’t need to attach any separate Roku device to access Roku’s content on it.
So, it’s clear that Roku is now concentrating to diversify its device portfolio, and is not restricted to only streaming devices and IPTV boxes anymore. And it is clearly bringing in the results.
In the first quarter of 2023, Roku reported that they now have 71.6 million active accounts worldwide. This number is currently at its highest level to date. And in the coming years, this number is expected to grow by 20 million, to reach 90 million active users.
Bought a new Roku TV and wondering how to use it? Let’s take you on a short trip to the Roku TV!
Looking to add your favorite channels on Roku TV? You can do it easily by following the steps given below:
Your channel will be installed and added to your Roku TV!
You can use Roku Search using your remote to search for any content on your Roku TV. If your remote has the search button, then directly click on the search button to go to the search screen. And if your remote has the voice command option, then “Go to Search” by using the voice prompt.
Once the search bar opens, type the channel or the content that you want to search. It’s as simple as that!
Using voice commands is really easy on Roku TV. Especially if your Roku remote comes with a voice control button on it. You just need to click on that button and give the commands.
Though Roku TV is also a type of smart TV, the Roku OS makes it a bit different from the other smart TVs in the market. We have tabulated some of the major differences between Roku TV and other Smart TVs below.
In the US, the connected TV market is projected to touch US$ 100 billion by 2030. And if Roku keeps growing at the same CAGR as the overall connected TV market, which is 18.9%, then it will surely touch annual revenue of US$ 13 billion by 2030.
Currently, there are 36,589 apps and channels available on the Roku Channel Store, published by over 9900 app developers. Out of this, a whopping 94.64% comprise free channels, while only 5.63% are paid channels. This shows that viewers have surely loved the free ad-based streaming on Roku.
And this app ecosystem is growing at a rapid pace. On average, 16 new apps get published on the Channel Store every single day. Hence, the streaming market players are really interested in the Roku smart TV ecosystem.
If you are looking to leverage the immense potential of the Roku Streaming Ecosystem, it’s the right time to launch your own Roku Channel.
And, launching a Roku Channel won’t need any major effort from your side. In fact, you won’t even need any tech team or developers as you won’t have to write a single line of code!
You just need to follow the steps given below:
As soon as you submit the app application form, our developers will start working on it. Ideally, the preview version of your app should get delivered to your mailbox within a few hours.
Roku TV, Roku Channels, and Roku streaming devices are already the most popular streaming ecosystems in the US, and in the next few years, it is set to grow even further. So, it is the right time to start your own Roku channel, and the easiest way to do so is by using Muvi One.
With Muvi One, you get 100+ industry-leading features, including a built-in CDN server, built-in multi-DRM security, unique and trendy design templates, and more! Sign-up to start your 14-day free trial today!
What is Roku TV?
Roku TV is a smart TV that is powered by the Roku OS. It is manufactured by different smart TV manufacturers like TCL.
What is Roku channel?
Roku channel is a streaming platform available on the Roku OS channel store, using which you can stream different movies, shows, news, sports, and more!
How to create a Roku channel?
You can create a Roku channel very easily, using Muvi One. Read our blog on how to create Roku Channel to know more.
Is the Roku Channel free?
Yes, there are many Roku channels that offer free video, audio, and live content.
What does the Roku channel include?
The Roku Channel includes different types of content, starting from movies and web series to news and sports.
Roku develops a Smart TV operating system dubbed RokuOS that runs its own streaming devices such as the Roku Express 4K, Roku Ultra, Streambar, and Smart Soundbar. These internet devices plug into existing Smart or “dumb” TVs through an HDMI port. However, the company also licenses its software to a number of TV vendors including TCL, Hisense, Philips, Sanyo, JVC, Element, and Westinghouse among others. Roku has stayed the number one Smart TV platform in the U.S for a number of years even though the competition is catching up very fast.
Here is why.
One of the most appealing things about Roku is its range of low-cost but great-performing streaming sticks. You can get a Roku streaming player for as low as $30 or even $24 during a promotion. The Roku Express for instance offers Full HD streaming with support for most of the popular streaming services today such as Netflix, Disney+, Prime Video, HBO, Hulu TV, Apple TV, The Roku Channel, and more for just $30. But if you want 4K streaming with Dolby Vision, HDR10+, then you can easily get the Roku Streaming Stick 4K+ (2021) for just $69. Comparatively, the Apple TV 4K will set you back $179 or the Android TV-based Nvidia Shield with relatively similar specs will cost you $149.
If you are to consider buying a Smart TV from the likes of Samsung, LG or Sony, the cost can’t be comparable. A mid-sized 4K Smart tv from these brands will cost you at least $400. That comes with great hardware but non-intuitive software that is barely updated as frequently as Roku streaming sticks.
Compared to Android TV or Fire TV or Apple TV, Roku is still the most platform agnostic Smart TV Platform. By that I mean Roku doesn’t bias search results or recommendations to a specific service provider or partner brand. Roku will show results from available sources.
You won’t be overwhelmed with Ads that aim to upsell you more services from the Smart TV Platform vendor. Amazon’s Fire TV sticks are particularly guilty of this. Roku does one thing and only one thing really well — streaming. They aren’t trying to be a gaming company, retail store, smart home or smartphone vendor. It’s just about curating the best content providers and bringing them to your living room in the most consistent platform agnostic way possible.
Roku has a lot of free Ad-supported content to stream for you. Starting with their own streaming channel called the Roku Channel, you can survive without a running subscription plan from any of the big streaming players as long as you’re cool with commercials. You can stream movies and TV shows such as This Old House, DieHart, The Taking of Pelham 123, Last Stand, Treehouse Masters, The mentalist, Mountain Men, Boston Legal to mention a few on the Roku channel. Shows and movies keep being refreshed on a monthly basis.
Besides The Roku Channel, Roku also curates Free content from other Ad-supported services as well as cable tv channels such as Plex, Pluto, Tubi, Crackle, FilmRise, History Channel, Discovery Go, and more. You can easily get to this content from the Roku Channel or you can access a curation of free content from the Roku home screen. Simply scroll to “Featured Free” on the main menu.
If Live TV is your thing, Roku TV was made for this. You can access Free to Air Live TV channels through a terrestrial TV antenna you plug into your Roku TV. No subscription is required. Just watch good old TV like the good old days. But if that’s not for you, you can still live stream and watch Live TV. You can watch News Channels such as Fox, EuroNews, ABC, Newsy, Reuters, CBCNews, NBC, Cheddar News, and USA Today among others. There are over 200 additional channels to choose from such as Axmen, This Old House, Tiny House, Family Feud, Ice Road Truckers, Skills+Thrills, Design Network, GQ, Vice, and IGN to mention a few.
You can get Live TV from the home screen menu.
Private listening enables you to watch your Roku TV with your headphones. This feature is great when you want to binge-watch your favorite shows without disturbing your housemates or when you want to hear the dialogue a bit better. Private listening is supported through the Roku voice remote Pro purchased separately for $30 or the Roku mobile App. The Voice remote Pro requires headphones with a 3.5mm headphone jack. Sadly you can’t use your earbuds so the alternative is pairing them with your smartphone and activating private listening through the Roku Mobile App. Android TVs, Apple TV and FireTV have Bluetooth support built-in, so you can just simply pair your headphones or earbuds with the TV.
Another reason to love Roku TV is its support for local media. If you have invested in a home media library and you have bought your own titles, then you can avoid increasingly costly monthly subscriptions from streaming providers. You can consume content from your own media center. Roku TVs come with the Roku Media Player which can play content from flash disks, portable hard drives, and any DLNA-compliant Media Server connected to the Network. I have Plex Media Server installed and set up on one of my computers at home and I am able to stream content locally to my Roku TV through the home WiFi network using Roku’s Media Player.
If you are already fully or partially invested in the Apple ecosystem, then Roku TV will work well with your Apple devices. Instead of buying the $179 Apple TV 4K, you might as well get a Roku streaming stick at less than half the price and still enjoy the same benefits. Roku TV platform supports Apple’s Airplay standard which enables you to share content from your iPhone, iPad, or Mac to the big screen wirelessly. It works like Google’s Chromecast or Miracast. Roku already supports Miracast, so you can mirror your Android phone to the big screen and watch whatever content is running on your phone.
HomeKit is Apple’s Smart home platform, which means you can control your smart home devices such as smart lights from your Roku TV.
Roku, Inc. (/ˈroʊkuː/ ROH-koo) is an American company that manufactures and sells a variety of digital media players for video streaming, audio equipment and operates an ad-supported video on demand service. Roku is based in San Jose, California. Roku has an advertising business and also licenses its hardware and software to other companies.
Roku was founded in October 2002 as a limited liability company (LLC), by ReplayTV founder Anthony Wood. Roku (六) means "six" in the Japanese language, to represent the fact that Roku is the sixth company Wood started.
In April 2007 Wood was named a vice president of Netflix. After Netflix decided to not build its own player, a new Roku company was incorporated in February 2008, based in Palo Alto, California, with Netflix as an investor of $6 million, to build a player. Later in 2008 company headquarters moved to Saratoga, California, further south in Silicon Valley. A round of venture capital funding from Menlo Ventures was announced in October 2008. Another round of about $8.4 million was disclosed in 2009. In 2015, the company announced it would be sub-leasing the buildings in Los Gatos, California from Netflix.
On September 28, 2017, the company held an initial public offering of stock and began trading on the Nasdaq exchange.
In 2017, Roku launched its self-serving advertising product to allow advertisers to serve ads to Roku's users. These include video ads, interactive video ads, audience development promotions and brand sponsorships. This was made possible through Roku allowing advertisers to transition from standard cable TV advertising to Roku's streaming platform. In 2016, Roku partnered with Magna, a media firm that specializes advertising, in order to incorporate targeted advertising on its streaming platform. In order to measure the success of its advertising efforts success, Roku partnered with Nielsen, a company that specializes in advertising effectiveness. In November 2019, Roku announced its acquisition of dataxu video advertising platform, for $150 million in cash and stocks. Roku shares rose more than two percent subsequent to the announcement.
In July 2019 Roku started moving to a new headquarters in San Jose, with plans to vacate offices subleased from Netflix.
On January 8, 2021, Roku announced it would acquire rights to Quibi's content, for an amount less than $100 million, and that all of Quibi's 75 programs would be available on their streaming platform, The Roku Channel.
On March 19, 2021, TZP Growth Partners completed the sale of This Old House Ventures to Roku. All 1,500 episodes of Ask This Old House and This Old House will be made available to owners of Roku streaming products free with ads and through their dedicated 24/7 Streaming TV channel. PBS will still have rights to air episodes on their platforms.
Roku's consumer products included:
For retailers, Roku also produced:
Roku's audio products did not use internal storage but relied on Wi-Fi or Ethernet to stream digital audio over a network, either from Internet radio or a computer attached to the same network. Roku introduced the Radio Roku Internet radio directory in August 2007; Radio Roku provides a directory of Internet stations, accessible from a web browser or from SoundBridge players.
Roku produces numerous set-top boxes for delivery of over-the-top content. Content is provided by Roku partners, identified using the "channel" vernacular. Each separate channel supports content from one partner, although some content partners have more than one channel. In May 2011, Roku stated the Streaming Players had over one million viewers and had delivered 15 million channel downloads.
Roku devices support both on-demand content and live streaming. For live TV streams, Roku supports Apple HLS (HTTP Live Streaming) adaptive streaming technology. Both free and paid "channels" are available, as are some games. Roku Streaming Players are open-platform devices with a freely available SDK that enables anyone to create new channels. The channels are written in a Roku-specific language called BrightScript, a scripting language the company calls "similar to Visual Basic".
Roku launched its own free, ad-supported streaming channel on its devices in October 2017. At launch it included licensed content from studios such as Lionsgate, Metro-Goldwyn-Mayer, Paramount Pictures, Sony Pictures Entertainment, Warner Bros., Disney, and Universal Pictures, as well as from The Roku Channel content publishers American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu. It implemented an ad revenue sharing model with content providers. On August 8, 2018, The Roku Channel became available on web as well. Roku also added the "Featured Free" section as the top section of its main menu from where users can get access to direct streaming of shows and movies from its partners. On April 7, 2020, The Roku Channel launched in the UK, with a different selection of movies and TV shows.
Roku licenses its technology and proprietary operating system (Roku OS) to service operators including Sky and Telstra, and television manufacturers and distributors such as TCL and Philips. Roku announced its first branded smart TV in early 2014 and it was released in late 2014. These TVs are manufactured by companies like TCL and Hisense, and use the Roku user interface as the "brain" of the TV. Roku TVs are updated in the same way as Roku's streaming devices, though on a slightly modified schedule due to the extra features and picture/audio adjustment options the Roku TV menu interface must support.
Several manufacturers offer added features for over-the-air reception for added cord-cutter value, including extended electronic program guides which provide more information than regularly sent by the PSIP protocol, and over-the-air program search integrated into the Roku search system. Also offered are program buffers and pausing with the use of a 16GB+ USB flash drive.
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