Why cdg play is expensive?

Comme des Garçons (also known as CDG) is a Japanese fashion label based in Paris founded by Rei Kawakubo. Its French flagship store is located in Paris. The brand has physical retail stores in London, Melbourne, Hong Kong, New York City and in the Ginza district of Tokyo. Other than fashion, the label has expanded to include jewelry and perfume.

The company features its main collections during Paris Fashion Week and Paris Men's Fashion Week. In 2017, it was reported that the company and its affiliates generated a revenue "of over $280 million a year".

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. It is written in Japanese as コム・デ・ギャルソン (Komu de Gyaruson). The name translates as "like boys" in French. The brand's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the line "Comme les garçons et les filles de mon âge." The brand became successful in Japan in the 1970s and a menswear line was added in 1978. In 1981, the company had a debut show in Paris. Kawakubo's heavy use of black distressed fabrics, and unfinished seams were viewed negatively by French critics.

Throughout the 1980s, its clothes often were associated with a distressed and punk-oriented style. In 1982, Kawakubo's collection "Destroy" was heavily criticised. Women's Wear Daily called it the "Hiroshima bag lady look", and the Associated Press proclaimed Kawakubo the "high priestess of the Jap wrap". Unusual styles continued through the 1990s, many of which were disliked by experts.

In 2004, the company split its business into handmade garments produced in France, and non-handmade garments in Japan, Spain and Turkey. The product line Play, the most recognizable and mainstream Comme des Garçons casual luxury line, is largely produced in Japan, Spain, and Turkey, while some of its products are also made in France.

The company also produces a line of agendered fragrances, most of which are unconventional in the world of perfume and aligned with the styles of its garments.

The company released its first fragrance, Comme des Garçons, in 1994 and its first anti-perfume Odeur 53 in 1998. The anti-perfume features a blend of 53 non-traditional scents which is rarely heard if in many other fragrance brands.

The company also released the Luxe series Champaca, for which artist Katerina Jebb produced the visuals.

Adrian Joffe, the founder's husband and the CEO of the company, set up two companies. Comme des Garçons Parfums is for licensing some of the perfumes to Puig from 2002 and Comme des Garçons Parfums for selling the rest by its own.

The company developed a unisex fragrance, G I R L, and released it on August 28, 2014. Artist KAWS designed the bottle.

In 2017, the company launched a new fragrance, Concrete and marked its launch in the US with a dinner curated by the artist and chef, Laila Gohar.

Its collections are designed in the studio in Aoyama, Tokyo, and manufactured in Japan, France, Spain, and Turkey. Over the years, the company has recurrently associated itself with the arts and cultural projects internationally. The 1997 spring-summer collection, often referred to as the lumps and bumps collection, which contained fabric in bulk and balls on the garments, led to a collaboration, also in 1997, between Rei Kawakubo and New York-based choreographer Merce Cunningham called Scenario. The 2006 autumn/winter collection dealt with the concept of the persona, the different ways to present one's self to the world. Fusing tailored menswear with feminine elements such as corsets and flower printed dress fabrics, Persona was another collection that combined the feminine with the masculine.

Junya Watanabe and, as of recently, Tao Kurihara have started their own sub-labels under the label. Both also were involved in designing for the casual women's knitwear line Tricot.

The company have collaborated with various other labels over the years such as Hammerthor, H&M. and Stüssy.

In other media, Björk wore the label in the music video for Isobel. Frank Ocean named a song after the company. John Waters devoted a chapter of his 2010 book Role Models to the label and founder. Swedish musician Jonna Lee collaborated with the company in the creation of her audiovisual album Everyone Afraid to Be Forgotten, where the fashion house designed the costumes for the film.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of military boot prints". Contemporaneous media coverage juxtaposed images of the collection with images taken at Auschwitz concentration camp, and the controversy received international coverage. The World Jewish Congress condemned the collection, and fashion critic Suzy Menkes called the collection "'Auschwitz' fashions". Kawakubo responded that the collection had been "completely misunderstood" and the controversy made her "very sad".

The Spring/Summer 2015 menswear collection included "guarachero" boots based on the Mexican pointy boots of Matehuala, Mexico, raising concerns of cultural appropriation.

In January 2020, a predominantly white group of models wore cornrowed lace-front wigs in the fall 2020 menswear show. This was seen as the appropriation of Black culture, particularly with the use of traditionally Black hairstyles on non-Black models. Stylist Julien d'Ys responded on Instagram, "Dear all, my inspiration for the Comme Des Garçons show was Egyptian prince, A Look I found truly beautiful and inspirational. A look that was an hommage. Never was it my intention to hurt or offend anyone, ever. If I did I deeply apologize."

After the Paris début, the company exhibited photographs by Peter Lindbergh at the Centre Georges Pompidou in Paris in 1986. In 1990, it held an exhibition of sculpture. And again in 2005, it held an exhibition in Shinjuku, Tokyo of advertising and graphic designs.

In August 2010, the company opened a 19,000 square feet (1,800 m2) six-level flagship store in Seoul, South Korea featuring a branded art-exhibition space, its first outside Japan.

In May 2017, Metropolitan Museum of Art of New York held a fashion exhibition with the theme Rei Kawakubo/Comme des Garçons Art of the In-Between. This exhibition ran until September of the same year.

Signature boutiques are located in London (as Dover Street Market), Paris, New York City, Beijing, Hong Kong, Seoul, Manila, St. Petersburg, Tokyo, Kyoto, Osaka, Fukuoka. The company also maintains concessions at select department stores, such as Isetan.

The company opened the first Guerrilla stores in 2004 in Berlin. The aim of the Guerrilla stores is to be open for only one year and to spend a minimal amount of money on the interiors. The stores are also purposefully located away from fashionable hubs and districts of a city. Guerrilla stores have been opened, and subsequently closed, in Reykjavik, Warsaw, Helsinki, Singapore, Stockholm, Athens, and others. In July 2007, a Guerrilla Store opened in Beirut, Lebanon, and in February 2008, a Guerrilla Store opened in downtown Los Angeles, the first in the United States. In November 2008, it opened another Guerilla store in the west end of Glasgow. In 2004 its opened another in London of Dover Street Market.

In December 2009, the company opened a 4,400 square feet (410 m2) store in Hong Kong called Under The Ground. Hong Kong also had a guerrilla store opened and closed in previous years, run by Silly Thing Hong Kong. In March 2012, it opened a store in Manila. Also, the first Dover Street Market in Japan opened in Ginza. In December 2013, Dover Street Market in New York City opened. In 2021, the company reintroduced its "Guerilla" stores, pioneering temporary boutiques that predated the pop-up shop movement by a good decade or so.

The legacy of Comme des Garçons began in 1969, when Rei Kawakubo, the Japenese founder of the brand, established the company with her pure passion. Over the past years, the brand has collaborated with various other labels including H&M, Levi‘s Converse All Star and Nike. Even if you’re not into fashion, it’s worth adding Comme des Garçons to your dictionary so you can sound like a real fashionista.

Despite the fact that Comme des Garçons was founded in Tokyo, the name was borrowed from a song recorded seven years prior to its inception — ‘All the Boys and Girls’, written by French recording artist Francoise Hardy. Meaning ‘like some boys‘ in French, the label has focused on the blurring of gender norms even long before androgynous fashion came in the limelight in the sartorial world.

After graduated from fine arts & literature from Keio University, Kawakubo actually started off her job in the advertising department of a textile company. Later on, she found her passion in fashion and gradually entered the industry as a freelance stylist. Despite without any proper training for a fashion designer career, passion took Kawakubo far, as she is now the celebrated founder and creative director of Comme des Garçons.

Notoriously known for her imaginative and entirely out-of-the-box approach, the Japanese designer has always let her abstract designs speak for themselves. When it comes to her collections, she doesn’t come up with alternative silhouettes — instead, she completely reconstructs the way we interpret clothes, resulting in avant-garde creations that exist somewhere between fine art and clothing.

For decades, Kawakubo’s pioneering spirit and unique creations have endured, leading Comme des Garçons to achieve its coveted status over time. Back in 1981, Comme des Garçons’ first fashion show was held in Paris, and that was how the Japanese designer became recogised internationally. This also marks the first Japanese brand in Paris Fashion Show.

WHY IS COMME DES GARÇONS SO EXPENSIVE? COMME des GARÇONS is a luxury clothing brand; the brand's collections are showcased during Paris Fashion Week. Due to its long-standing history and high-end quality designs, its clothing comes with a heftier price tag than other clothing brands.

Comme des Garcons, otherwise known as CdG, is an iconic brand first started in 1969 by Rei Kuwakubo.

The designer has transformed the fashion world with her aesthetic silhouettes pieces that you can describe as artistic. The brand is known for many reasons, including its red heart-shaped logo and its expensive.

The brand is based in Tokyo and Paris. However, the brand gets manufactured in many countries; Spain, Turkey, Japan, and France.

Apart from its main collections, CdG has many diffusion lines. If you wish to learn more about the brand, then you’re in the right place.

Why is cdg expensive

Comme des Garcons is a premium brand and therefore worth many pennies. The main reason the brand is high-priced is its exclusivity, image, and the story behind it.

The brand is exclusive because few pieces get manufactured, so much effort and the cost put on the pieces. The quality of material used in the manufacture contributes to its high cost.

In addition, the brand’s location contributes to the cost. Other significant factors contributing to the high price are shipping cost, office space, and import taxes.

When Comme des Garcons was founded, it was popular with beau monde members. However, in the late 1970s, the brand became more recognized.

Comme the Garcons is a multiverse with everything you will need. The common labels under the brand are;

This original brand was first launched in 1969 though it became official in 1971. Kuwakubo channeled her ideologies to this brand, challenging the fashion industry’s pre-existing perspectives.

The label uses exaggerated silhouettes, avant-garde aesthetics, and clashing prints to make it unique.

This was the first diffusion line launched by Comme des Garcons in 1978. The label was exclusively menswear.

The label consisted of clothes with clashing prints, ranging from shorts, trousers to shirts. The pieces were still easy to wear and gave men a conservative look. Junya Watanabe still collaborates with Kuwabuko to produce more collections under this label.

This line was started in 1984 under the CdG multiverse. The brand was a transformation from menswear to womenswear.

Homme Plus was more like the brands before, it being outlandish and deconstructed in nature.

Some of the most popular pieces from Homme Plus are pleated mini dresses, patched jackets, and knee-length shorts in leopard print.

Homme Deux was launched three years after the Homme Plus label. This line focused on the old-school uniform; structured trousers, boy ties, and blazers.

In addition, the pieces are made using Japanese traditional techniques. The designs are sharp and streamlined in nature, and you will still find them appealing today.

This label is one of the most renowned brands under the CdG multiverse. Launched in 1988, the brand focused on upgrading the male wardrobe, specifically the work shirt. Kuwakubo used her brilliant ideas to rejuvenate dull essential to create a savvy style.

The label is one of the designer’s personal favorites, as she wears the label often. Launched in 1993, the brand consists of distinctive monochrome pieces. This line consists of clothes made from asymmetric cuts and intricate details.

As the name suggests, the line is by the famous patternmaker Watanabe. The brand consisted of knit womenswear.

The brand was epic combined with patchwork, deconstructive patterns, and sharp tailoring. Hence, the brand became one of the world’s high fashion on demand.

The brand was an expansion after womenswear proved to be successful. Starting in 2001, the brand dealt, particularly with menswear. Like the preceding line, the label is heavily reliant on silhouettes and patchwork.

Talking of fame, Play CdG takes the lead. Just as the original brand, Play is renowned and iconic to date. Play tops the fashions streetwear category.

The brand was launched in 2002. It consists of essential pieces such as hoodies, sweatshirts, cardigans, short sleeves, and long-sleeved tees. The clothes are cotton made and possess the Filip Pagowski heart-shaped logo design.

This label was launched at a time of economic crisis, 2008. The line deals with leisurewear pieces that are white and black in color.

This brand is purely feminine. If you are trying to romanticize with reality, then the Girl collection is an excellent choice. The pieces under this label are flirty and sexy but still maintain their eccentric nature.

This is the latest line by Comme des Garcons. Launched in 2018, the label relies on organic marketing.

Owing to this fact, you spot numerous celebrities and socialites wearing a piece from this brand. The brand cannot get defined by better words than sleek, bold, and youthful.

Comme des Garcon does not only produce original pieces. Instead, the brand collaborates with several other brands and collections, such as sneakers.

The famous brand has its shop at Dover Street Market, where it sells its collections and the diffusion lines under the brand. The CdG sneaker collection consists of;

As a matter of fact, this collaboration formed the most fabulous shoes. The Chuck Taylors is a classic silhouette that is fashionable and comfortable.

SHIRT is a menswear label; hence its collaboration with Vans is sensible. The brand refreshes its footwear, with shirt prints and ‘BOGO’ of Supreme brand since 2010.

When two powerful brands collaborate, the results are trendsetting, and so is this brand. Despite being expensive than the rest, this brand is most sought-after.

Despite CdG sneakers being expensive, the brand is worth every penny. Below are some of the reasons why CdG is an excellent choice.

CdG was founded in Tokyo by Rei, who got inspired by the song “All boy and Girls .”Despite so, Comme des Garcons is French and means “like some boys .”The label focused on manufacturing fashion for both genders.

Kawakubo is not a fashion graduate, relatively a fine arts and literature graduate. The designer worked in advertising for the textile industry before her passion for fashion grew and joined the industry as a freelancer.

Despite lacking fashion design training, Kuwakubo has made a way to the top as an iconic fashion creator.

CdG’s creations lay somewhere between clothing and fine art that speaks for itself. Kuwakubo is imaginative, and her style is out of this world. She completely changes the fashion industry with her fashion sense.

In 1981, CdG held its first show in Paris, where the brand got recognized internationally. The Japanese brand was the first to showcase its pieces in the Paris fashion show.

Met Gala featured Comme des Garcons in a fascinating exhibition in 2017, an event that was the second to be featured in history.

The show displayed the brand’s journey over the decades and the designer’s fashion philosophy, culture, beauty, and art definition.

When Comme des Garcons first emerged, the pieces were controversial. This thought ranges from the dominant dark color palettes and exaggerated silhouettes.

Despite this, Kuwakubo made her designs more creatively and innovatively till they gained acceptance again.

As you can see, Comme des Garcons is a high-end fashion brand and worth every penny you spend. Then brands reputation is not a debatable issue. Comme des Garcons continues to produce awe-inspiring products, and you can never go wrong with it.

Comme des Garcons have a wide variety of goods to choose from. The brand produces high-quality goods, ensuring that you stay loyal to the brand. In terms of fashion, Comme des Garcons have unique designs, and you don’t go out of style with them.

If you’re not completely sure of what I’m talking about, let me paint you a picture. It’s 2015, you’re still a teen but that doesn’t stop you from already being on the ‘quest of coolness’. You want to impress—who exactly, I’m still not sure—and your best shot at doing that is by buying the trendiest kicks in town. At least, this hasn’t changed, things have just gone even crazier than before.

But back to 2015; you’re going through your options and two choices stand out from the crowd—which is ironic because soon enough, the whole ‘crowd’ will be wearing them. Pharrell x adidas Originals Stan Smith or Converse x Comme des Garçons PLAY? You decide to go for the second option, because you consider yourself slightly cooler and ‘edgier’ than a Stan Smith wearer. And you are, at the time—cool that is, not edgy. So what happened between then and now for the iconic Converse collaboration to fall from grace this violently?

First of all, let me just say that if you were one of those people I’ve described above, I’m not judging you one bit. I had a pair of Converse x CDG too—I even had a few t-shirts and a cardigan that I still wear to this day. The only difference is that the cool factor of this collab has completely disappeared. Take Travis Scott for example, who recently posted a few pictures of him wearing a pair on Instagram.

As one of the most influential celebrities among the hypebeast community, the rapper still got some serious shit for wearing what everyone now deems the most mainstream pair of trainers ever. Comments ranged from “Oh my god why would you wear those…” and “Man has millions of dollars and still dresses like a high school sophomore” to “CDG 📈📈📈📈” and “watch everybody about to go get cdg chucks again.”

As of now—let’s not underestimate the powerful cycle of fashion trends—Scott himself failed to make the Chuck 70 x CDG acceptable again. The question deserved to be asked, however, and Highsnobiety has even dedicated an entire article to it, literally titled Could Travis Scott exonerate the CDG Play x Converse Chuck 70?

While we await the pair’s potential rise from the ashes, here’s more on what really went wrong for the collab.

In 2009, Comme des Garçons (CDG) joined forces for the first time with Converse, marking the legendary model of the Chuck Taylor with the heart and its big eyes, logo of PLAY, the streetwear line of the Japanese fashion label. At the time, CDG designers stripped the Chuck Taylor of its visible seams, giving the shoe a clean and minimalist look.

The collaboration was a big success. In 2015, Converse and CDG joined forces again and this time presented a model of Chuck 70 stamped with the red heart. The pair sparked an impressive infatuation, and soon found themselves at everyone’s feet. In fact, it was such a success that Sneaker Freaker named it the “decade’s most influential sneaker.”

Sadly, like all fashion pieces adopted by the general public, the Chuck 70 x CDG ended up getting rejected by some picky consumers who considered that the model had become too mainstream. Like Stan Smith wearers, people who still sport a pair of Converse x CDG on their feet are seen by many as follower sheep who lack taste.

Today, the Chuck 70 x CDG is the subject of debate among style aficionados. If a handful of consumers welcome restocks and the arrival of new colours with enthusiasm, others judge the people who wear them.

On 1 June 2021, Hypebeast announced on Instagram the release of new colours of Converse’s legendary collaboration. The model is now also available in blue and grey. It goes without saying that the pair has lost its exclusivity factor, but should it not be remembered as a pop culture symbol of the second half of the 2010s nonetheless? And you know what happens to iconic pieces—they always make a comeback.