Why wix is good?

Question

Why wix is good?

Christian Awatare · Answer

Wix is our top-rated website builder, achieving an overall score of 4.8 out of 5 in our research and testing. It’s ideal if you’re looking for a builder that’s easy to use, has a wealth of extra features, and offers great creative control. Check out its full pros and cons below:

Jonell Kruse · Answer

Wix is a website builder, an easy-to-use tool that lets you quickly create an online presence via a drag-and-drop interface—no coding or FTP knowledge is required. All you need is an email address to get started with Wix's web hosting. In fact, if you don't mind the advertisements, you can spin up a site for free.

On the other hand, if you want an ad-free site with a custom URL or e-commerce options you must upgrade to a paid account. These range from the $14-per-month Combo account (3GB of storage and 2GB of monthly data transfers) to the full, $39-per-month VIP plan (35GB of storage, a domain name, unlimited monthly data transfers, a professional logo, and priority support). If you want a shopping cart and other money-making features, business and e-commerce plans cost between $23 and $49 per month. Finally, there are the Enterprise-level plans that require a bespoke quote from a Wix representative (they start at $500 per month). For a full rundown of account types, see Wix's premium account grid(Opens in a new window).

That pricing is reasonable. Duda's paid plans start at $14 per month, while Squarespace's options begin at $12 per month. Weebly has a free option like Wix, but has an early-grade Personal plan for only $6 per month. Weebly's top business plans are $44, $40, and $26 per month, respectively. A less-expensive exception is Gator, which starts at $3.84 per month and runs to just $9.22 per month for its e-commerce plan.

After creating an account, you search for a general site type—business, designer, event, blog, and so on—and then choose whether you want to use a site template or have Wix automatically create a site for you using Artificial Design Intelligence (ADI). More on ADI in a bit. There are nearly 20 top-level site types, each with several subcategories. For instance, there's a Restaurant choice with subcategories that include bar, café, and catering. For our Wix test site, we picked the Blog category, which offers more than 70 beautiful template options.

In all, Wix offers hundreds of template choices, more than Squarespace or Weebly. Many are free, though some business choices require an e-commerce-level subscription. The templates each have a full demo, so you can get a feel for the theme before you begin editing. In a nice touch, the template preview shows you how your site will look on a smartphone screen, too.

One downside: Unlike Squarespace or Weebly, Wix doesn't let you switch templates once you've chosen one. That's a significant ding against the service, as you need to create a separate site and transfer your files over to the new pages if you want to give your online destination a fresh look.

After you've chosen a template and started editing your site, you're treated to a one-minute introductory video. The templates are modern and attractive, with many pinning your navigation icons to the top as the site viewer scrolls down. Eight, round buttons let you add elements, change the background image, access the App Market (from which you get third-party site widgets), see your uploads, and start blogging. You can easily minimize or hide these controls if you need to edit the area under them.

Wix contains all the usual options for text, media, social media widgets, buttons, and shapes that you'd expect in a website builder. If there's something you want that's not included by default, check out the App Market. You can also embed HTML, and easily add SoundCloud or Spotify playlists to treat your site visitors' ears, too.

Editing the template design is a cinch. Just click any element to see resizing handles and dragging buttons. You have a lot more freedom to place objects where you want them than in Weebly or Squarespace. Double-click text to edit and format it. As you move objects around, guides appear to help with alignment with other elements. A toolbar offers tools for sizing and arranging objects, including size matching, alignment, and overlap options. If you select more than one object, you can move them together around the page. We like that Wix lets you animate any object, with effects like Bounce-In, Glide-In, and Spin-In. Overall, Wix offers an outstanding basic editor.

Wix has outstanding right-click context menus, too. Most other builders do nothing with right clicks, except launch browser options that don't help with the site-building process. Wix lets you use right-clicks to change images or edit text. You can customize page design to your heart's content, including the number of columns, their sizes, and their alignment. In addition, you can easily add new pages, and drag them around to change the site's navigation hierarchy. Wix lets you password-protect particular pages or require a membership sign-up or sign-in to access content.

Editor X is a website-building option that features cleaner, more design-centric templates than the basic editor. More importantly, they're responsive templates, unlike the ones you deal with in using Wix's classic editor interface. Editor X has its own built-in demo to show you the ropes, as well as a link to the Academy X website(Opens in a new window). The latter option showcases the power at your fingertips via lessons and video tutorials.

Editor X operates more like Adobe Photoshop or InDesign than a traditional site builder. Layers let you stack elements, while Masters let you quickly copy a design element to other pages. Click a text element, and you're presented with a series of collapsible menu options for changing sizes, positions, anchors, and other items. The basic editor's right-clicking functionality is repeated here, and it launches context-sensitive menus when activated. If you're working on a responsive website, Editor X starts with three different page sizes that you can toggle between to see how your site looks. You can also add more breakpoints, different resolutions that become a part of your togglable choices. Overall, it's far faster to move elements around on your site using Editor X, even compared to Wix's already-efficient website builder.

Typography and color swatches are available, and you can save your choices to design libraries. This gives you the ability to quickly change a page's overall color, or perhaps the header text, while not losing your previous design choices. Editor X is also built for multi-user collaboration, with design libraries being a way to let a group test different ideas without throwing anything away.

Wix's main account administrative interface is clearer than Weebly's, too, with a full page listing your sites. Click one, and the site dashboard appears with a side rail of site option buttons. You also see a feed of site activity, and there are buttons for common tasks.

Wix Analytics provides basic site-traffic reporting, but you're better off using the free Web-Stat app or setting up a separate Google Analytics account (which requires a paid account level) for this functionality. Web-Stats is pretty informative, telling you where visits came from and what display, computer, and browsers visitors used—even for free users. Premium account holders can add Facebook Pixel reporting. The App Market offers even more tools for tracking SEO, video views, subscription data, and music plays. This is on top of other, more specific extra features like creating custom seat maps for your recurring live venue events or making a branded app for your restaurant.

Wix has several features that'll enhance the hosting experience, including Wix Fitness, Wix Turbo, and Ascend by Wix. Wix Fitness is a site building framework caters to, you guessed it, fitness entrepreneurs. It simplifies promotion, scheduling, client management, and even selling online workout videos. Wix Turbo is performance technology that Wix says will improve site-loading speeds. According to the company, "Wix sites will be optimized for accelerated JavaScript execution time and use the most recent CSS functionality." If you're updating a site you haven't touched since the arrival of Wix Turbo, which improves page load speeds, you have to go through a site-updating process. For our 17-page test site, the process took under a minute and the site looked just the same after the process.

Ascend by Wix is "a suite of 20 products that lets entrepreneurs start, manage and promote a business directly from the Wix web development platform." The tools include chat, site membership, invoices, workflows, tasks, automations, and price quotes.

Wix now lets you generate English text for your site using AI. You simply hover your mouse pointer over a text block, select "Get Text Ideas," and tell Wix what your site is about and the topics you'd like the text to cover. Wix gave us some pretty convincing paragraph options for our journalist portfolio. It's a cool feature, one we expect to see expand as Wix rolls it out, but right now Hostinger (formerly called Zyro) offers a wider variety of AI tools for building your site and predicting user behavior.

We tried using the Wix ADI to build a test local business website. It dramatically simplifies site building, it's surprisingly fun to use, and it offers lots of handholding. You start by answering a few basic questions about the site's purpose, features, location, and title. It then searches the web for content related to your business or activity. You can optionally add social accounts such as Facebook, Instagram, and Twitter. After this you pick a style, have ADI create a color palette based on your logo, and click Create My Site.

Wix ADI takes some time to complete its design work. It tells you what it's doing through the process, like adding menus and optimizing your mobile site. We tested using a local bagel shop's info, and ADI created a site that looks better than the store's actual website! We're also impressed by the site we made for an artist friend, a person who was wowed by the results. After ADI builds the initial site, you customize things like boilerplate text and sales items. If you aren't interested in designing your own site, Wix ADI is definitely worth a shot.

Wix has a big advantage over Weebly and Squarespace when it comes to photos: It lets you reuse images you've already uploaded by saving them in online folders for you. The other services make you re-upload photos if you want to use them in another place on your site.

Wix also lets you add images from other online sources such as Flickr and Facebook. Ditto for videos. You can use video in places where the others only let you use photos, such as the main theme background. The service also provides lots of stock images and videos to use on your site. Much of this content is free, but you can also purchase reasonably priced stock images from BigStock.

You get full photo editing and enhancement capabilities with the integrated Aviary editor. It's simple to add a link to an image, either external or to a page in your site. You can also add a border, and animation such as a fade-in, and choose among resizing behaviors such as autocrop, center, stretch, and fit.

You can set videos to auto-play on page load and to repeatedly loop, and as mentioned you can add a video as your background image.

Wix offers rich e-commerce capabilities. The Store element from the main toolbar adds a Shop page with a product gallery prepopulated with sample products you replace with your own. You need an e-commerce premium plan to actually receive payments. The web store can have multiple pages of its own, including, by default, a product page, shopping cart, and Thank You page. Wix also offers customizable storefronts and recurring payment and subscription options, further expanding your money-making possibilities. There's a detailed product-editing panel, and you can group products by collections, and offer coupons. Credit card processing options include Stripe and Square, and you can accept PayPal and snail-mailed cash. You can enter shipping and tax rules, but the built-in store doesn't help you actually figure these things out with, say, UPS or FedEx integration.

Selling digital downloads is now built into Wix; it's a simple option right when you start adding a product to your store. You can also sell music with no transaction fee through Wix's own Music app. The app even can play music on your site, and it accepts MP3, WAV, FLAC, and ALAC file formats.

For marketing your goods, a Wix mail-blast app called ShoutOut lets you send up to 5,000 emails per month. Third-party integrations for email marketing are available from MPZMail, CakeMail, and V.I. Plus.

Ascend by Wix is a marketing service for your site. It lets you interact with customers via forms, chat, invoices, price quotes, and trigger actions. It even offers workflow organization tools. The Ascend Inbox can aggregate your email and chat messages. Ascend also provides email marketing, along with SEO, social posting, and video tools. Its Automations include things like sending reminders to customers about invoices due, and Workflows are useful for lead follow-up and contact management. Its Tasks tool saves you from using an external (though excellent) option like Asana. Finally, it lets you create a Members area, with special pages and features like a forum, store accounts, and user profiles. In sum, Ascend brings together a lot of useful tools for web businesses.

Adding a blog to your site is easy as clicking the Blog entry on the main site element toolbar. You design your blog page layout just as with any other site page or choose a single-entry style or one with no header. Subscriptions and comments are options you can offer your readers. You can tag posts, and even display a tag cloud, RSS button, Facebook comments, and Disqus comments.

Wix has a separate, simple blog-posting interface, as opposed to Weebly, which just uses the same webpage interface for blogging. In Wix, you can add photos, galleries, video, and of course text, all formatted to taste. You can schedule any post for later publication and designate it as Featured if you like. In all, it's a rich blogging tool with everything you need.

Sites made in the basic editor aren't responsive in the strictest sense (meaning you can resize a browser to see its contents squeeze to fit a smaller size), but that shouldn't worry site creators: Wix produces mobile versions of your sites that pass Google's test for mobile-friendliness. Tap the smartphone icon at the top of the site editor, and you can switch to mobile editing view.

By default, our site had the "Make your site mobile friendly" option checked, and because of this, we really didn't have to do anything to make it work well on phones. Still, Wix gives you the option of editing the mobile view if you're not happy with what it produces automatically. In particular, you can hide elements that you don't want to show up on mobile screens. You can also add a Mobile Action Bar so that visitors can email or call you with a tap of a finger.

That said, Editor X gives you the ability to design fully responsive sites. Not only are there fluid sizing options for certain elements, the breakpoints feature lets you see what your site looks like at any resolution. CSS grid and Flexbox are available in Editor X, as well, making sure you site morphs to whatever screen it's on.

On the other side of mobile, Wix offers apps that let you interact with site visitors and edit store items like products and prices. You can also upload photos from your smartphone, but you can't actually create and edit sites from the app, as you can with Weebly and Jimdo's apps.

Wix Code allows site builders—even those with no programming experience—to add features to their websites that in the past would have required familiarity with database development. The feature is still labeled as beta, but is available in all Wix accounts. Wix Code consists of five tools: Databases, Dynamic Pages, External APIs, Forms, and Managed JavaScript.

Databases, Dynamic Pages, and Forms require no formal knowledge of coding. The use of these prefab databases is similar to filling in a spreadsheet. Custom forms and user input controls are useful for collecting information from site viewers. A food site could let users submit recipes, for example.

Data-driven Dynamic Pages sound like they're for developers, and indeed, using these capabilities increases difficulty of site design quite a bit. It just means that your site pages are built on the fly depending on entries in a table. A college course page designed in Wix can display different pages for each course, all using the same template. Duda's InSite feature, which lets you send different content to viewers depending on criteria like time of day, date, location, and number of previous visits, offers similar dynamic customization. The Duda feature is simpler to use, but it's not as powerful as Wix Code.

Wix also includes new API and JavaScript features that let actual web developers use Wix to design sites and then go under the hood to extend functionality. They can do this via a fully managed JavaScript development environment and by calling external APIs to leverage web services and augment site behavior.

When we first tapped the Wix Code menu, a panel appeared with an explanatory video and links to resources to get going with the feature. It does indeed add complexity to the site-building interface, adding Backend and Database entries to your Site Structure sidebar. From those, you can add modules and collections, respectively. The latter are similar to spreadsheets in which you add specific types of data, such as images or text.

A wizard helps you fill in the info necessary to create a usable collection, to enable things like dynamic pages, forms, or member-generated content. You can either add dynamic content to a page, dynamically created pages, or index pages drawing from the database. Though all of this is indeed powerful, it pushes Wix away from the easy site builder category toward being a developer tool. Those who prefer to keep things simple don't ever have to turn on these developer tools. We managed to create dynamic pages with an index to a few of our reviews, and while there are a few hoops to jump through it produced the result we wanted.

Wix is one of the more intuitive site builders around, so there's a good chance you won't need to contact the support team. The Wix editor displays a question mark in its top-right section that launches the well-stocked Help Center. If that doesn't contain the answer to your problem, you can submit a support ticket or request a 24/7 phone call back. That service is, impressively, even available to free accounts. WordPress.com, on the other hand, only offers its free users access to a knowledge base.

When you first contact support, a chatbot asks for your site information and walks you through logical steps to remedy your problem. When you get to a point where the text robot can no longer help you, you'll see a Contact Us area with two options: Submit a Ticket and Talk to a Support Agent. Of course, we chose the latter. You then enter your phone number and the problem's description. We made our initial request on a weekday morning, and a customer service representative contacted us roughly a minute later. The customer service representative walked us through scheduling posts and what we would need to do if we wanted to change our website's theme. Wix is to be congratulated for its combination of thorough online support and real human support.

Website uptime is a vital element of web hosting. If your site goes down, clients or customers will be unable to find you or access your products or services. It's in your best interest to find a reliable web host that can keep your site up and running. Otherwise, customers may go elsewhere—and they might never come back.

To evaluate reliability, we use a website-monitoring tool to track our test site's uptime over a two-week period. Every 15 minutes, the tool pings the website and sends an email if it is unable to contact the site for at least one minute. The data reveal that Wix, a website builder that also acts as a web hosting provider, was incredibly stable during the testing period. In fact, it didn't go down once. You can count on Wix to be a rock-solid foundation for your website.

For ease of use and breadth of options, you can't beat Wix. The website builder offers online media storage, a large app store, and a clear, well-thought-out interface. Plus, its optional Editor X and Wix Code features, while adding a degree of difficulty, enable powerful, modern, dynamic site creation. Wix Ascend brings together useful web business tools, too. All this and fast, reliable page loading help Wix retain its PCMag Editors' Choice award for online website builders. That said, if you value the ability to export site code, you'll want to go with Weebly or Squarespace instead.

For tips on getting started building your site, make sure to read our How to Build a Website primer. Check out 10 Easy But Powerful SEO Tips to Boost Traffic to Your Website, too.

Editor's Note: Mike Williams and Michael Muchmore also contributed to this review.

Zene Qualye · Answer

In this Wix review, we take an in-depth look at one of the world’s most popular website builders — and help you decide if it’s right for your web design project.

It can be really hard to know which website builder to choose: there are lots available, all promising you great features at a low price.

One of the best-known of these is Wix — but is it actually the best for you? Well, we’ve tested this platform in depth, and in this post, we share our thoughts on its templates, ease-of-use, ecommerce features, marketing tools and much more.

So, read on to find out if Wix is the best website builder for your project — or whether you’d be better off with an alternative.

Let’s dive in with a key question…

Wix is a website building tool that aims to let people without coding skills create their own website or online store.

It’s a hosted solution, which means that it runs ‘in the cloud’ on Wix’s servers. So, there’s no software for you to install anywhere — and you don’t have to buy any hosting.

So, as long as you have a web browser and access to the Internet, you can build, maintain and promote a Wix website easily from anywhere.

Wix is one of the largest website builder companies — it was founded in Israel in 2006 and now has 5,000 employees. It has a very big userbase too — internet statistics company Builtwith.com estimates that it currently powers over 8.5 million websites.

This makes it more popular than many competing platforms, including Squarespace, Shopify, Jimdo and Weebly — all of which have considerably smaller userbases.

Wix’s large size and big userbase matter because it reduces the risk of the organisation folding, taking your website with it; it also means you can expect regular feature updates.

A Wix website can be used for:

and more.

However, you will need to pay to use some of these features — which brings us on to Wix pricing.

Let’s take a look at that.

There is is a free version of the Wix website builder available that allows you to create a simple site. This is a good way to try the platform out, but it…

If you need a website to accompany a 50th birthday party, wedding, or small community garage sale, the Wix free plan is totally fine — however, due to lack of features, and an in-your-face Wix ad, it’s not really an option for professional users.

On the plus side though, the Wix free plan allows you to use all 800+ of the Wix templates, and includes hosting.

It also lets you use all of the images, clip art and icons provided by Wix, and add apps from the Wix app market (more on this later).

You get 500MB of storage, and 500MB bandwidth on the free plan. These limits should be fine for a small website with low traffic. And you can use the free plan without needing to provide any credit card details.

You can access the free Wix plan via this link.

Moving onto Wix’s paid-for plans, the fees for these vary a bit by country, but they are usually named and priced in fairly similar ways.

In the USA there are eight paid-for Wix plans available, divided into three categories: ‘Website,’ ‘Business and Ecommerce’ and ‘Enterprise.’

All these plans let you connect your own domain name to your Wix site (yoursitename.com etc.), make use of unlimited bandwidth and importantly, don’t feature any Wix advertising.

The key differences to watch out for on the Wix premium plans are:

We’ll dig into these differences in more detail as the review goes on.

A quick note about ‘Wix Enterprise’: this Wix plan is geared towards corporate users, offering advanced security features, more personalized support and access to web design consultants.

Most users won’t really need to consider the ‘Enterprise’ plan, but if you are interested in it, you’ll need to request a call with Wix to negotiate pricing for it.

Now, we’ve discussed how much Wix costs to use — but how do websites built with the platform actually look?

Let’s find out.

Wix gives you a choice of over 800 templates. This is considerably more than key competitor Squarespace, which offers around 150; and all the Wix templates are free, which is not the case with competing online store builders like Shopify and BigCommerce.

The templates look professional and are visually appealing — so, as long as you populate them carefully, Wix websites certainly don’t have to look like a ‘do-it-yourself’ creation.

The templates also make good use of spacing and typefaces to create impact, and are particularly effective when used with high-quality photographs or video backgrounds.

And speaking of photography, Wix also provides a large library of professionally shot images, icons and vector art that you can use for free. If you’re not happy with those, you can also buy Shutterstock images and videos directly from Wix, at discounted rates.

The templates are organised into intuitive categories, which means you should be able to find a template which meets your needs fairly easily.

And the large number of templates means you can get very specific: for example, in the online stores category, there are lots of sub-categories available — fashion, food, jewellery, electronics etc. The ‘Music’ templates have different sub-categories available for singers, bands and DJs, producers and more.

Once you pick your template, you’ll find that the Wix website builder provides good-quality sample text, pictures, and layouts. These get you started, give you a sanity check about what content to include on your website, and help avoid writer’s block.

However, you have to tread very carefully when selecting a Wix template because after you’ve picked one, you can’t switch to another one.

Although you’ll be able to change the color scheme and typefaces of your Wix template, if you want to change your design in more radical ways using a different template, it’s a case of having to rebuild your entire website.

Many of Wix’s competitors are much more flexible — Jimdo, for example, allows you to switch templates easily without losing any content, and the same goes for Shopify and BigCommerce.

Wix offers three main options for building websites:

(There’s also a new version of Wix which has recently been released — ‘Editor X.’ I’ll discuss this in more depth shortly).

When you start using Wix, you are given the option to choose either an ‘Editor’ site (the first option in the screenshot below) or an ‘ADI’ one (second).

Let’s take a look at these different versions of Wix, starting with ADI.

The aim of Wix ADI is to make it easy to build a website, even if you hate computers and have no IT skills at all.

Wix ADI creates your website by asking you some basic questions and collecting whatever information is available from an online search of your business.

Editing is done via a drag and drop user interface that automatically lays out the pages for you (see video below for a demonstration). For absolute web design novices, who just need something simple, it’s probably the best version of Wix to use.

A nice feature of Wix ADI is that you can convert sites created with it to Wix Editor format at a later stage — meaning that if you outgrow its capabilities, you can switch to one of the more ‘grown-up’ versions of Wix.

Wix Editor is the ‘standard’ version of Wix, and offers you a lot more control over the design and features of your website than ADI. It’s roughly equivalent in complexity to using Microsoft Word to lay out a newsletter — so fairly easy to use.

‘Velo by Wix’ (formerly known as ‘Corvid by Wix’) is the developer’s version of Wix. It provides access to the Wix code, databases and APIs (Application Programming Interfaces) that let developers create more bespoke Wix websites and custom apps.

More and more internet users are accessing the web via smartphones, in some cases exclusively. This means mobile-friendliness is essential for your website.

Wix claims your website will “look amazing on every screen with a mobile-friendly version of your website”, and makes much of your ability to customise the mobile view of your website.

However, the Wix CMS uses something called absolute positioning, which means web elements are positioned by pixel rather than relative to the user’s screen.

Absolute positioning gives you more flexibility in positioning elements (text, images, forms and so on) — but means that your website will not adapt as well to different screen sizes.

Key competitors like Shopify or Squarespace use responsive design, meaning that page elements are positioned relative to the screen of the viewing device, and your site design will automatically adjust so that it displays nicely on any device it’s being viewed on.

Google recommends responsive design too, stating that sites not using this approach may not perform as well as they could in search results.

The use of absolute positioning means that although Wix claims to provide some responsive elements, you can’t build a completely responsive website with Wix.

In practice, this means that you have to pay a LOT of attention to how you position the elements of your website, to avoid any problems with how it displays across various devices.

That said, Wix does make it easy to hide, resize, and move elements on mobile devices (in ways that some competing products don’t) and provides a ‘mobile view’ for you to do this. It also makes a reasonably good job of creating a mobile draft of your site automatically.

So in most cases you should be able to create a website that displays consistently well on mobile devices using Wix.

(And some users will appreciate the fine-grain control over how their site appears on a mobile device).

However, websites using absolute positioning will inevitably be a bit less mobile-friendly than a website built using responsive design — and depending on how you’re laying out your content, can be more time-consuming to set up.

Wix doesn’t allow you to access the code for your website, change or access the CSS files, or export your website to another provider.

A workaround for exporting your site is possible by copying and pasting the content from it into another platform — fine for small to medium sites, but not so good for large ones.

You can export products however — up to 5,000 of them — so long as they are physical ones.

(More on products and ecommerce shortly!).

If you’re hoping to create a site in lots of different languages, Wix may work well for you.

It gives you dedicated tools to create versions of your website in multiple languages (so long as you are using Wix Editor — Wix ADI doesn’t support translations).

To build a multilingual website in Wix, you need to add the appropriately-named (and free) ‘Wix Multilingual’ app to your site.

Once you’ve done that, you can create different language versions of your website — over 180 of them — via manual translations or automatically using the Google Translate service.

One thing to be aware of however is that not all Wix apps support translation — so if you rely on a lot of them you may find that certain bits of your site appear in the wrong language. Examples of apps whose content can’t be translated include Wix Bookings, Wix Video, Wix Gift Cards, Wix Forum, Wix Hotels, Wix Members Area and Wix Restaurants.

The same goes for some key Wix features — you may find it hard to fully translate items on Wix Email Marketing Campaigns, Wix Automations ad Wix Invoices, for example.

But overall, Wix offers a reasonably good (and cost-effective) way to present your site content in lots of different languages.

Publishing quality blog posts is a key way to drive traffic to (and sales from) your website.

So how does Wix stand up on this front?

Well, Wix’s built-in blogging tool isn’t bad by comparison to some of its competitors — it provides autosave and version history features, for example, which not all similar platforms do; and it lets you make use of both categories and tags.

However, Wix doesn’t let you export your blog posts terribly easily (there’s no dedicated export option and you may end up having to resort to a workaround involving RSS feeds to get your blog content out of the platform).

In essence, Wix is fine for basic blogging — but if I was looking for a platform to start a professional blog on, I’d look elsewhere (and most probably in the direction of WordPress).

Now, so far in this Wix review we’ve mainly explored visuals and content management.

But what about selling stuff?

You will need to be on a Wix Business Basic plan ($27 per month) or higher to sell products on your Wix site.

If you are, you’ll find that the platform does a good job of making ecommerce accessible and ‘non-scary’ for entrepreneurs trying online selling for the first time.

Getting started is quick and straightforward: just enter your product data, set up payment options, and off you go.

Wix provides a reasonably good range of ecommerce features for small to medium-sized businesses.

The platform lets you:

Not all these features are available on the cheapest Wix ecommerce plan (‘Business Basic’) however — and you’ll probably need to upgrade to a ‘Business Unlimited’ or ‘Business VIP’ plan to make the most of them.

Let’s zoom in on a few key ecommerce features:

Wix makes it particularly easy to sell digital products — a complete novice can build a website and start selling digital goods in an hour or so.

The platform provides built-in functionality for your customers to download their products, and sends automated emails to acknowledge purchases.

And, as discussed above, Wix is a useful tool for selling or renting video content.

The file limit for (zipped) digital files is 1GB, which stacks up reasonably well against the limits imposed by Squarespace and BigCommerce (whose limits are 300MB and 512MB respectively), but it’s not as generous on this front as Shopify, which lets you sell files of up to 5GB in size.

You should note however that you can’t export digital goods from a Wix store or use product options and variants when selling them. You can’t bulk import them either.

Wix has reasonably flexible tax and shipping options. You can set up tax on a per-region basis, which you may need to do in order to adhere to different tax rules in US states and Canadian provinces; or support VAT MOSS (VAT Mini One Stop Shop) when selling digital goods to European customers.

Automated tax calculations are now available in Wix too, so long as you’re on a Business Unlimited plan or higher. However, rather ungenerous limits apply: 100 transactions on ‘Business Unlimited’ and 500 on ‘Business VIP.’ This may cause you problems if you have a high number of monthly sales.

You can also set shipping rates per region, and configure rules to calculate shipping based on weight or price, as well as flat rate and store pickup.

Point of Sale lets you use Wix to sell not just online but in physical locations too — and sync your inventory as you do so. (This means that if you sell a product in a physical location, your inventory levels will be updated accordingly in the back end of your online store).

There are three main ways to use POS in Wix.

If you’re based in the US or Canada, you can use the ‘Wix Owner’ mobile app in conjunction with a card reader to accept payment for your products in physical locations.

However, this option brings with it some significant limitations – the ‘Wix Owner’ app doesn’t let you:

Additionally, you’ll need to be using Wix’s own payment gateway, Wix Payments, to use the system.

Alternatively, you can use a third-party POS system in conjunction with your Wix store — the options available are Square or SumUp.

Square is supported by Wix for users in Australia, Canada, the Falkland Islands, France, Ireland, Japan, the UK and the USA.

SumUp is supported for Wix users in Austria, Belgium, Bulgaria, Cyprus, France, Germany, Ireland, Italy, Latvia, Luxembourg, Malta, Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Switzerland and the United Kingdom.

And finally, you can use Wix’s new built-in POS system, “Wix Point of Sale.”

Designed to compete with Shopify’s ‘out of the box’ POS platform, it aims to ‘unify’ selling online and in person using Wix.

Accordingly, Wix Point of Sale offers users a wide range of hardware (including not just card readers but scanners, receipt printers and so on) and integrates very tightly with the Wix online interface.

You won’t have to pay extra to use Wix’s point-of-sale features — however, you’ll need to buy hardware to make them work. A complete Wix point-of-sale hardware setup comprising a tablet, card reader, receipt printer, cash drawer and barcode scanner currently costs $850.

The key thing to note about Wix POS is that it is currently only available to ‘select users’ in the US and Canada.

So long as you’re on a Business Unlimited or Business VIP plan, and not using Wix ADI, the platform allows you to display prices in different currencies via a currency converter drop-down menu (picture below).

It’s important to note however that store visitors can’t yet check out in their own currency.

This matters because the checkout page is a crucial part of the sales process, and a non-local currency being displayed at this stage can put people off completing a purchase.

So, if multi-currency selling is an important feature for you, you’re much better off with BigCommerce or Shopify, both of which offer much better multi-currency features.

Dropshipping is a business model where you don’t make, buy or stock any products — you take orders from an online store and then pass these onto a supplier for fulfilment (who will then charge you for doing so).

Dropshipping with Wix is facilitated thanks to integrations with quite a few well-known suppliers, including Modalyst, Spocket, Printful and Syncee.

At time of writing, a total of 72 dropshipping apps are available for Wix (this represents quite a big increase in the availability of such apps; until recently, only 35 were available).

The Modalyst integration is bundled with the ‘Business Unlimited’ or ‘Business VIP’ plans — but watch out for the 250 product limit that’s applied on the ‘Business Unlimited’ one.

You can learn more about dropshipping with Wix here.

A payment gateway is a piece of software that processes transactions on your online store.

Wix works with a large number of third-party payment gateways. The options vary a bit depending on your location, but in total, 98 are available, and these include big hitters such as Paypal, Stripe, Square, and WorldPay.

Wix’s payment gateway offering is slightly less impressive than that provided by rival Shopify (which works with 100+ payment gateway options), but is much more extensive than Squarespace’s (Squarespace integrates with just 2 — Stripe and PayPal).

There’s also the option of using Wix’s built-in payment gateway, which is currently available in the following countries / currencies:

In terms of transaction fees for Wix Payments, they are as follows:

Wix has an app store — its ‘App Market’ — containing around 560 apps, some made by Wix and some by third parties.

The App Market is easy to use, and gives you access to lots of additional functionality for your website, including online chat, popups, reviews and ratings, social media integrations and calendars.

Another way to add functionality from third-party apps is by using a HTML block to insert a widget from one of those apps.

The range of integrations in Wix’s app market is less impressive than what you’ll find from other website building tools – there are around 8,000 apps available for Shopify, and over 1,200 for BigCommerce – but you’ll find a decent selection of integrations and add-ons here nonetheless.

Wix gives you a wide range of form types that let your visitors send you a message or provide contact information. You can use the templates provided to capture contact details, applications, feedback, donations and more.

Wix also lets you to install a variety of different form apps which provide more features, including pop-ups, autoresponders and integrations with popular email marketing apps.

Contact data captured on your Wix website is automatically added to your website’s ‘contact list’. You can also import contacts or add them manually to this list.

An interesting Wix feature is built-in email marketing, something which is not yet provided by all of its key competitors.

Wix allows you to send 200 e-newsletters per month for free, which will let brand new businesses get started with email marketing (but won’t provide a high enough limit for more established ones to do so).

If you want to do more sophisticated email marketing with Wix — or send messages to more people — you’ll need to purchase one of Wix’s new ‘premium email marketing plans’ (these replace the older ‘Ascend by Wix’ ones).

Doing so will let you broadcast more emails per month (between 500 and 1,000,000) and make use of a variety of automations — emails that are triggered in various ways by actions made by visitors on a Wix site (purchases, form completions, live chat etc.).

The pricing for these premium email marketing plans is as follows:

It’s worth pointing out that based on these prices, the ‘Advanced’ plan is very generous – you’ll find it difficult to find a standalone email marketing tool that lets you send 1 million emails for just $49 per month.

(For example, to do this with Mailchimp’s ‘Standard’ plan, you’d be looking at costs of over $700 per month.)

However, the other email marketing plans are not particularly good value when compared with standalone email marketing tools — GetResponse, AWeber, Campaign Monitor etc. (which can usually be integrated with Wix by using a HTML block to add a mailing list sign-up form to your site).

Wix search engine optimziation features are generally good — the platform allows you to easily perform key SEO tasks, including:

The platform also integrates neatly with Google Search Console (Google’s free tools for enhancing your search presence) and Google My Business (Google’s service for getting your business onto its maps).

I found the Google Search Console integration to be particularly good, thanks to a new ‘SEO dashboard’ feature that pulls data directly from Search Console and displays it within the Wix interface (see screenshot below). It makes keeping a close eye on organic search traffic levels particularly easy.

One SEO feature which may particularly appeal to SEO novices is Wix’s ‘SEO Wiz’ tool (pictured below). This walks you through the key steps for optimizing your website for search engines, helping you to to update your page titles, meta descriptions, alt text, and so on.

If you have no idea what all these SEO terms are, not to worry — Wix’s SEO Wiz explains what you are doing, and more importantly, why.

If you’re on a premium Wix plan, the SEO Wiz can also help you register your site with Google Search Console, and a neat integration with Semrush (pictured below) lets you carry out basic keyword research to identify the phrases you can — or should try to — rank for.

However, there is one issue to be aware of — and one that we’ve already touched upon: how mobile versions of Wix sites display.

As I discussed earlier, Wix creates separate views of your site for desktop and mobile, rather than using responsive design. And responsive design — where you are dealing with one template that adapts its size automatically to the device it’s being viewed on — is preferred by Google to Wix’s ‘absolute positioning’ approach.

Despite this omission, Google’s Webmaster Trends Analyst John Mueller is on record as saying Wix websites ‘work fine’ in search, and it’s important to remember that the performance of Wix sites in search engine results will not be exclusively about technical SEO settings.

Google will also factor in:

Tip: if you are new to SEO, you might find our post on increasing site visibility in Google helpful.

Wix has good support for analytics tools, providing built-in integrations for:

You can use Google Tag Manager to implement any other third party code or pixels, or add custom code directly to your Wix site to track conversions.

A built-in analytics tool is also provided by the platform.

NOTE: I am not a lawyer, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out some of the key GDPR issues facing Wix users below.

In the light of the EU’s relatively new GDPR laws, there are many steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy.

There are serious financial penalties for not doing so (to the point where it’s sensible to consult a lawyer about what to do); and even if your business is not based in the EU, you still need to comply with the regulations if you are targeting EU users with your website.

Based on my understanding of the GDPR rules, the key priorities for prospective Wix store owners are to:

Many hosted solutions like Wix let you meet the first three requirements easily enough, but often don’t give you the tools to handle cookie consent properly.

However, unlike many of its competitors, Wix actually handles cookie consent reasonably well — a built-in cookie consent banner lets you block cookies for quite a few popular marketing products before they are run.

These include cookies from Hubspot; apps created by POWr; and tracking cookies from Facebook Ads, Google Analytics and Google Ads.

However, you may struggle to achieve GDPR compliance if your cookie originates from:

One of the biggest advantages of using Wix is the fact that other than taking basic precautions around passwords, you don’t have to worry too much about security — this is fully taken care of for you, and you don’t have to worry about any complicated technical features.

This emphasis on security is particularly important if you’re running an ecommerce site, as the cost of a site failure in this context can be extremely high.

By contrast, if using a self-hosted platform like WordPress, you or your web developer will not only have to have a strong understanding of security issues, but configure your site manually to ensure that it is robust on that front.

Wix provides a lot of security features as part of your subscription, but the most important ones are as follows:

In short, the security features in Wix are comprehensive and, thanks to its fully-managed infrastructure, the platform is extremely reliable. In short, the way that Wix takes care of all the security and reliability issues on your behalf is one of the key reasons to consider using the platform.

When testing Wix, I was able to find answers to nearly everything I wanted to know by searching Wix’s Help Center. This contains a large library of support articles in 12 languages — English, Dutch, French, German, Hebrew, Italian, Japanese, Korean, Polish, Portuguese, Spanish and Turkish.

There is also excellent contextual help provided throughout the site, and a comprehensive ‘SEO Hub’ that contains a library of SEO-specific help articles and videos.

In terms of the kind of in-person customer support that’s available from Wix, the company provides it via phone, email and live chat.

Not all of Wix’s key website builder competitors provide phone support — Squarespace and Jimdo being cases in point — so a thumbs up to Wix for doing so.

Phone support is available 24/7 in English, and office hour phone support is provided for:

You can also submit an email support ticket to Wix. Their customer service team doesn’t commit to a timeline for answering these, but promises to get back to you ‘as soon as possible.’

When I submitted a question, a member of the Wix customer service team got back to me at the start of the next business day.

If you are paying extra for VIP support, then you will jump the queue — so long as you use the email address associated with the account.

It’s not without its flaws, but overall Wix is a well-featured product that allows a small business on a low budget to create a website with a lot of functionality. Its main plus point is the ‘bang for the buck’ it offers: for a relatively small monthly fee, it lets you build a site that features an online store, a blog, email marketing, galleries, appointment booking and much else besides.

The platform is reasonably easy to use — there are lots of well-designed wizards, support tools, training videos, and help files that provide very effective hand-holding for even the most nervous of users.

In terms of the drawbacks, the fact that Wix doesn’t create responsive sites is probably my biggest concern. This can mean it’s a bit longer to build your site with Wix than other platforms, and it also makes things a bit less effective from an SEO point of view (as discussed earlier, Google prefers responsive websites).

Another negative aspect of Wix is that it makes it difficult to change your mind — you will have to stick with the template you picked when you first built your website, or rebuild it completely.

And, although Wix offers you a way to create a decent ecommerce store easily, you can only sell your products in one currency.

So, should you build your website with Wix?

Ultimately, Wix is a good choice for small business owners or individuals wanting to quickly create an attractive website with a lot of useful features without spending a lot of money — if you find yourself in that category, you’ll be really pleased with the range of ‘out of the box’ features that Wix provides.

It’s also a relatively affordable and simple solution for creating an ecommerce site.

Professional online merchants would probably be better off considering solutions like Shopify or BigCommerce, however, as the ecommerce features on these platforms are considerably stronger.

Below you’ll find a summary of the key pros and cons of Wix.

Wix may be a particularly popular website building solution — but there are lots of other website builders available.

If you’re looking to build a largely content-driven site, then Squarespace is a superb alternative to Wix — check out our Squarespace review, our Squarespace free trial guide or our post on Squarespace pricing for more details on this platform.

(A 14-day trial of Squarespace is available here.)

Squarespace is aimed at a similar ‘small business market’; the main advantage it has over Wix is that it provides truly responsive websites and (in my view) has a slicker interface.

However, it is slightly more expensive and its ecommerce functionality is not quite as comprehensive as Wix’s. Check out our Squarespace vs Wix comparison to see how the two tools stack up against each other, or access the free Squarespace trial here.

If your main interest is in online selling, then BigCommerce or Shopify are likely to meet your needs considerably better than Wix. Check out our in-depth BigCommerce review / Shopify review for more details, or our YouTube review of BigCommerce.

Check out our Wix vs Shopify comparison for more details on how Wix stacks up against Shopify, or read our ‘How to start a Shopify store’ guide for more information on how to get a Shopify website off the ground.

Amazon and Etsy are also options to consider — both these platforms work in a different way to Wix in that they are not standalone website builders but online marketplaces where you can list your products. Have a read of our Shopify vs Amazon comparison, our Shopify vs Bay post and our Shopify vs Etsy shootout for more information on selling on these sorts of platforms.

If you’re on a very low budget, Big Cartel or GoDaddy might be worth a look; these platforms are not as fully-featured as Wix but are very affordable. Check out our Big Cartel review, our Big Cartel vs Shopify comparison, our Wix vs GoDaddy shootout and our Shopify vs GoDaddy comparison for more details on these platforms.

Canva is also an interesting option for those on an extremely low budget who need a brochure site (the advantage of using Canva is that you also get a wide range of tools for designing other marketing materials, both online and offline). Check out our Canva review, learn more about the Canva free trial here or read our Adobe Express vs Canva comparison here.

If you’re somebody who really wants to edit your design to the nth degree, you might want to consider Webflow, which comes with some stunning designs that you can edit extensively. Some coding knowledge is usually required to get the most out of the platform, however. See our Webflow review or our Squarespace vs Webflow comparison for more details.

And finally there’s WordPress, which can serve as a great platform for both showcasing content and facilitating ecommerce. There’s two versions available — hosted and self-hosted.

Hosted WordPress, available at WordPress.com, works in a similar way to Wix — it runs in a browser, hosting is included, additional functionality is available via apps (or ‘plugins’ to use the correct WordPress terminology).

Self-hosted WordPress typically requires a bit more configuration and ongoing maintenance on the user’s side (see our WordPress web design section for more information on how we can help on this front).

Our Wix vs Wordpress comparison is worth a read if you’re interested in seeing how Wix and self-hosted WordPress compare. Similarly, our Shopify vs WordPress, WooCommerce vs Shopify and Squarespace vs WordPress posts let you take a look at how Wix’s main competitors stack up against WordPress.

Did you know? This article is now available in French. Check out our ‘Wix Avis’ post.

Khokon Patankar · Answer

One of the best attributes of Wix is its drag-and-drop interface, which makes it easy to add content and design your website without any coding experience. It comes with more than 500 customizable templates. Wix provides built-in SEO tools to help you improve your site’s ranking in search engine results pages (SERPs). Plus, there are more than 300 app integrations available, so you can add advanced features to your website with no coding knowledge.

Wix also offers a free plan that gives you access to most of the platform’s features, although there are quite a few drawbacks to this plan, as we’ll discuss below.

While Wix offers a lot of features, there are some shortcomings to consider. One downside is that Google Analytics is not available on the free or Combo plans, so you won’t be able to track your website’s traffic. Most Wix plans have storage limits, which means you’ll eventually need to upgrade to a more expensive plan if you want to keep growing your website.

The free plan will also have Wix ads, and you won’t be able to have a custom domain name. Instead, your site will say mysite.wix.com. If you plan on selling anything on your site, you won’t be able to accept payments with a free plan, so you’ll need to upgrade for e-commerce activities. Its e-commerce plans start at $27 per month.

Choose your Wix template carefully because you can’t switch templates once you’ve launched your site. You can make some design tweaks within your existing template, but if you ever want to initiate a major site design overhaul, you’ll need to start over from scratch.

Wix offers more than 800 design templates, which is significantly more than alternative platforms such as Squarespace and the GoDaddy Website Builder. Still, those looking for a high degree of design flexibility may not be fully satisfied by the customization limits of Wix templates.

Finally, while Wix offers customer support 24/7 through email tickets and a callback service, response times aren’t always prompt. Support is one area where some customers feel Wix falls a bit short.

Majnu Kanal · Answer

Stunning Templates. Choose from over 500 designer-made templates for every business. Total Design Freedom. Design your site exactly the way you want with innovative drag and drop. Advanced SEO Tools. Mobile Optimized. App Market. Advanced Design Features. Unlimited Fonts. Scroll Effects.

Darwin Spahn · Answer

Wix is one of the most popular site builders on the web. It was founded back in 2006 and entered its beta phase a year later. Nowadays, it provides its services to over 37 million websites worldwide. It’s legacy will be empowering non-tech people to be able to build their own website, and to greatly reduce the cost of a website. Because the platform allows the normal person on the street to create a website or a blog with no prior knowledge of web design or development, it has reduced the need of employing a web designer / developer.

Initially, when it entered the site builder market, Wix was a platform based on Flash. With all the well-known problems related to Flash, in March 2012 the Wix team changed their base technology to HTML5. This change was very successful, as it greatly reduced the amount of problems and glitches happening on the platform, resulting in annual profits around $60 million.

This platform always had regular updates being announced from time to time, something that continues in recent days. Back in 2013, there was the introduction of a series of powerful management applications and the improvement of its support for e-commerce sites. In March of the same year, Wix incorporated Appixia, an Israeli start-up related to the development of mobile commerce (m-commerce) applications.

Wix are proud of their product and very confident with it. So much so, that they invested in a grand marketing campaign at the 2017 Super Bowl, featuring Jason Statham and Gal Gadot. Two major stars promoting a product at the grandest stage of them all is one hell of a campaign and just a slight indication of why the popularity of Wix now sees them hosting over 110 million websites by some accounts. Remarkable.

Wix is probably one of the most user-friendly and intuitive website builders out there on the market today. It uses What You See Is What You Get (WYSIWYG) editors and drag & drop in the best possible way. This means that users can select, resize and position any virtual object within the platform, with great ease. A key difference here is that, while in many other website builders, users can only drop elements in certain predetermined areas or blocks, with Wix users are free to place elements anywhere they desire. Wix is also one of the few site builders that give you the ability to animate text and other elements.

Because of its user-friendly platform, Wix is certainly a favourite among businesses in the creative niches such as photography, design agencies, freelance designers and musicians as they provide very niche specific tools and functionality that people can simply drag and drop into their websites. A stunning web building platform for people with very little knowledge of web development or design and makes it an ideal web building solution for businesses such as:

As a long standing player in the web building niche, Wix tries to innovate and push the boundaries when it comes to developing new features for their platforms. The latest is a feature called ADI ( Artificial Design Intelligence ). This tool makes building your own website even easier than if you were just using the standard Wix web building tool. Wix ADI quite literally builds the website for you for you.

It’s really simple to use. All you have to do is enter in any existing website or social profiles (Facebook, Twitter, MySpace, Linkedin etc), and Wix ADI will crawl and extract all the information about your business from these content sources. The information will then be used to create a first version website for you to perhaps get started with or if its awesome first time, all you have to do is press publish! I’ve tested this out myself and to be completely honest with you, it’s about 70% the real deal. You will have to make some refinements and update the information, but other than a few font style changes, new images and color scheme amends, you are good to go!

I’ve added a video below to show you exactly how it works.

This website builder has a lot to offer – even its entirely free plan has a long list of included properties, like SEO, blog and webstore building, connection to social networks, and others. To get additional features, users can resort Wix’s own App Store, that has free and paid available apps available, or make an upgrade to premium plans. The App Store has hundreds of third-party apps that you can use to add various additional functions such as live-chat or newsletter widgets.

Thanks to all those apps and extensions, that can bring tools like live support, newsletters, contests, reservations or testimonials, Wix can be suitable for different types of site, from simple personal portfolios to larger and more complex e-stores. It is, however, important to note that Wix has its own e-commerce platform, which offers a good set of customizable properties (payment options, coupons, management fees, and others). Whatever services you want to add to your site to add value for the customer, there is likely an app for it if it’s not already part of the core package.

Wix is also among the first site builders to offer features for mobile optimization, enabling site owners to optimize their pages to be responsive and properly viewed on smartphones and tablets only with just a few clicks. A positive aspect of this features is that there is no need to have two separate sites, nor two separate links for each site: there is only one site, and its correct version will be displayed according to the device it is being accessed on. So, the very own definition of responsive web design.

In terms of SEO, Wix provides some interactive tutorials to get users going on this subject, in order to improve a Wix website’s Google ranking. Like most website builders, Wix SEO tools let users control things like page descriptions, titles, and keywords. In addition, there is a free Wix SEO app that can be added to a site, offering an easy-to-follow, step-by-step guide to improve the visibility of a site.

Design is really one of Wix’s strong suits, as it offers some of the best templates available on website builders. They are always innovative, modern and exceptional, and they can all be obtained for free.

The templates are grouped by categories, like Services and Business, Music, Entertainment, Photography, Online Store, Personal, and many more. However, there is a slight downside about these templates – they cannot be changed deeply changed. Things like some colors, backgrounds and other design elements can be changed, but not the template’s main structure.

Wix has plenty of built-in tools, which are excellent. But as with most web builders, they just can’t do everything. So if there’s something that Wix built in tools can’t do, there’s probably a Wix app that can.

The Wix App market is similar to WordPress Plugins, or the ‘extensions’ you can add to Chrome, in the way that they are built by 3rd party developers to help Wix users add functionality to their websites that isn’t on offer within the Wix web building platform.

It is jam packed with advanced tools that will enhance your site, make it even more powerful and give you options to add functionality to improve your website’s overall performance. Overall it allows your website to do more. Most of these apps are free to use and they can be added with just a few clicks.

FIND OUT MORE AT WIX.COM

There are a few layouts that Wix offer for creating blogs, as well as a ton of templates. To complement these templates, Wix has some incredibly helpful tools and elements. The post editor is incredibly user friendly and universal – making the process of getting your posts from conception to publication very easy. You can easily integrate your written posts for taking Facebook comments and sharing on social media feeds, the usual tagging and categorizing posts. On top of that you can schedule them for publication to a frame that suits.

Wix is really good for setting up an e-commerce environment. You can customize every page in your store, including the layout of your product pages. There are multiple options for setting the language or currency in your shopping cart area and tailoring the back end of your site is really easy. WIx provide everything you need to set up the product specifics and shipping elements of your store such as setting discount rates or coupon codes on products, shipping rules for free/standard/international, and speaking of international, for sales overseas you can set up specific tax rules to abide by local laws. There really is a lot on offer here.

Wix offers a very user-friendly interface with lots of instructions, tips and incentives (each editable element in a site has a question mark on the side – a click on it will show additional information and practical advices). Users will learn alongside their building. However, if some serious problems that users cannot fix themselves, they can always count on the Support Center or the Forums. There, it is possible to find many tutorials, videos, and even directly contact with their team.

Wix provides a free plan that never expires, as well as a range of other premium plans that can be billed monthly, annually or multi-year. The premium plans are very democratic, compared with other site builders. They are split across two different types of plan. There are Website Plans, which are spread across 4 tiers. Then there are also Business & Ecommerce Plans which are spread across 3 tiers.

Customers in the USA or UK that have large scale projects can also opt in for enterprise level packages that are customized to spec. These are not available to EU customers currently.

The packages on offer from Wix vary depending on where you live. In the UK for example, the cheapest package is the Connect Domain, costing £4 per month, while the most expensive is the VIP plan, billed at £21 per month. However, in the USA, which is the basis of the remainder of this pricing analysis, the cheapest package is the Combo which prices in at $16 per month. The most expensive of the 4 website packages here is the VIP Plan at a cost of $45 per month.

In between those plans are two other alternatives, the Unlimited plan ($22/month) and the Pro plan ($27/month).

The three business or eCommerce packages, aimed at those that need a shop and payment facilities on their site are a bit more expensive. The cheapest of these is the Business Basic at $27 per month . The mid-range package is Business Unlimited which will set you back $32 per month, and at the top end is Business VIP with a cost of $59 per month. These prices are based on an annual subscription paid yearly in advance.

Regardless of the plan, all these 7 premium plans include the following features: free hosting, no set-up fee, templates, Google Analytics, premium support, fully customizable sites and the possibility of connecting an existing domain. The Connect Domain plan does however contain Wix Brand ads, which are removed from any of the other premium plans.

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