How to apply youtube channel?

• Sign in to YouTube on a computer or the mobile site.
• Click your profile picture. Create a channel.
• You'll be asked to create a channel.
• Check the details (with your Google Account name and photo) and confirm to create your channel.

Making money on YouTube might not be your reason for starting a channel, but the opportunities to earn are a pleasant surprise once you realize how many of them there are. Luckily, there are some creative avenues if you want to learn how to make money on YouTube.

Your audience might unlock your YouTube channel’s earning potential, as is often the case with Instagram influencers or bloggers, but it’s the creation of multiple revenue streams, through side hustles or businesses, that helps you make money.

The first revenue stream you’ll likely explore is ads. Whether you want to earn money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program (YPP) and setting up monetization is a vital step.

You’ll have to agree to follow all of YouTube’s monetization policies and live in a country or region where the YPP is available. Then, you can apply for monetization once you hit 1,000 subscribers and 4,000 watch hours over the past year, or 1,000 subscribers with 10 million valid public Shorts views within the past 90 days.

Here’s how to enable monetization on YouTube:

Once that’s done, head back to the dashboard and click the Analytics tab on the left side. From there, you’ll need to choose Revenue from the tabs at the top, then scroll down to the chart Monthly Estimated Revenue to get an idea of your predicted YouTube revenue.

YouTube Premium is a paid membership program that lets fans watch and support their favorite content creators without ads. For creators, not much changes, as they’ll get paid for content consumed by non-members on YouTube, along with content on YouTube Premium.

Creators are paid for YouTube Premium based on how much members watch their content. Consider revenue earned from YouTube Premium subscribers as a secondary revenue stream in addition to what you’re already earning through ads.

While it’s easy to set up, earning money through advertising as a YouTube Partner is far from the most lucrative revenue stream you can create for yourself.

YouTube received a lot of backlash around its transparency regarding advertising on the platform and what qualifies as “advertiser friendly” content. At the time, many YouTube creators feared they would lose out on advertising revenue due to the nature of their content.

Your content may get excluded from ad revenue if Youtube deems it:

This is nothing new. YouTube has been demonetizing content it doesn’t deem advertiser friendly since 2012 via an automated process. It was originally done without warning and without the content creator’s knowledge.

Now, creators are notified when their content is flagged and can contest any time they feel a video was mistakenly excluded from YouTube’s advertising network.

Advertising might be a common means of generating passive income for creators, but the trade-off is that YouTube’s parent company, Google, gets to keep around a 45% share of ad revenue.

In short, YouTubers should explore other revenue streams to sustain their creative hobby. Below, we’ll share how to earn money from YouTube without AdSense.

You can sell plenty of different products to make money through your YouTube channel. Selling merch—t-shirts, coffee mugs, tote bags, snapbacks, you name it—has a benefit beyond revenue.

Merchandise increases your exposure by putting your online brand and personality out into the offline world, and deepens the relationship between you and your fans as they literally “buy” into what you’re doing. Creator Roman Atwood sells a variety of merchandise in his store under the Smile More brand.

Selling branded swag is easier than it might seem at first. You can order affordable designs tailored for specific products, like t-shirts, using freelance sites such as Fiverr.

And when it comes to handling orders, you can integrate your store with services like DSers or one of the many print-on-demand providers that take care of shipping, fulfillment, and customer support, letting you reap all of the benefits of a print-on-demand business that requires less effort on your part.

Alternatively, you can partner with an existing merchandising network for creators, such as DFTBA (Don’t Forget to Be Awesome). However, you’ll have to compete with other YouTubers and less control over adding products, offering discounts, integrating your content, and all the advantages that come with owning your own ecommerce site.

You can even go a step further by manufacturing and selling your own unique products and powering your business through your YouTube channel, like Luxy Hair did to sell its hair extensions with hair-related how-to video tutorials.

As a YouTuber who’s already earned an audience, you’ll have two advantages from the start that other store owners would be jealous of:

When money is all that stands between an idea and its execution, crowdfunding is a good way to make it happen.

Whether you need help buying better equipment, hiring actors, or covering other production costs, you can call upon your own audience and the crowdfunding community to pitch in, if your idea is compelling enough.

Many successful crowdfunded creative projects tend to offer a sneak peak or “trailer” that gets people excited, so consider shooting a video explaining your project or offering a taste of what it’ll be like, such as this popular Kickstarter for Kung Fury, a short film paying homage to 1980s action movies.

Popular crowdfunding sites with a proven track record of campaigns from YouTubers include:

Similar to crowdfunding a project, you can also set up “fan funding” streams to source donations from your audience.

As a creator, you’re contributing your voice to the internet without forcing your audience to pay for admission. So, if you’re offering good content, your audience might be inclined to support you on an ongoing basis.

Many fan-funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support.

Wait But Why creates more long-form written content than YouTube videos but is a great example of receiving support from the Patreon community.

If you choose the crowdfunding route, be sure to follow a couple of best practices. First, create transparency around how the money will be spent. This will get your fanbase invested in your story or mission, and they will literally buy into the value of your content.

Second, offer enticing rewards for better pledges. The more you can make donors feel like they’re getting something exclusive for being a loyal fan, the more likely you are to get donations and higher pledges.

Some popular fan funding options include:

If you happen to create a viral video with mass appeal—say, a funny clip featuring your dog—you can license your content in exchange for money.

TV news outlets, morning shows, online news sites, and other creators might reach out about rights to use your videos if they happen to go viral.

You can also list your videos in a marketplace, such as Jukin Licensing, where your content will be easier for the right people to find and purchase.

When this video of a woman wearing a Chewbacca mask went viral, tons of media outlets wanted in.

Brands are investing more and more in influencer marketing and sponsorships, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences.

This creates a massive opportunity for you as a creator if you can negotiate the right deals.

Brendan Gahan, a YouTube marketing expert and influencer, recommends establishing your baseline flat fee by looking at the number of views your videos typically get and multiplying it by $0.05 to $0.15 per view (which is around what many brands are willing to pay for views via YouTube ads).

According to data from WebFX, the potential prices for influencer marketing on YouTube are:

Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.

The key when partnering on brand-sponsored content is to be transparent about it, not endorsing anything you don’t actually like or believe in, and being upfront with your audience about why you’re doing it.

Here are just a couple of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:

Some influencer marketplaces offer you free products, while others are known for having big brands who are willing to pay more. Capitalize on the opportunities that best suit your needs, but list yourself in as many places as you can to ensure maximum visibility for your channel.

Affiliate marketing refers to earning a commission by promoting a product or service made by another brand. You can become an affiliate marketer for brands and include product placements, endorsements, or other types of content. However, you must disclose the partnerships to viewers in your videos.

This works especially well if you review products as part of your YouTube channel. Since there’s no risk involved on the brand’s end (they only pay when they make sales), there’s usually a low bar to getting started.

ClickBank is a popular affiliate program offering 1% to 90% commission, depending on what the vendor sets. You can also reach out to brands in your niche that are running their own affiliate programs, which isn’t uncommon in the ecommerce space.

The average YouTube channel receives around 18¢ per view, which equals $180 per 1,000 views, according to data from Influencer Marketing Hub.

The number of views you get doesn’t correlate to revenue earned. If your video gets thousands of views but no one watches or clicks on the ad, you won’t make any money. This is because of YouTube’s criteria for billing advertisers: a viewer must click an ad or watch the video ad in full (10, 15, or 30 seconds) for you to get paid.

To start earning money directly through YouTube, you must have at least 1,000 subscribers and 4,000 watch hours in the past year, or 1,000 subscribers with 10 million valid public Shorts views within the past 90 days. Once you reach either of those, you can apply to YouTube’s Partner Program and monetize your channel.

One area where you can make money as a beginner with a small number of subscribers is affiliate marketing. Niches like food reviews, product openings, and top [X] lists are popular topics for YouTubers. You can earn money when they purchase affiliate products from your video, versus an ad click or video view.

The top YouTubers have tens of millions of followers each. Accounts include MrBeast, Like Nastya, Dude Perfect, and JuegaGerman. These YouTubers earn upward of $28.5 million per year through their channels. While what they earn is enormous, smaller accounts can still earn a living on YouTube.

Take Justine Leconte’s YouTube channel, for example. She has 913,000 subscribers and 91 million video views on her channel, which helps people dress better and understand fashion. Just off ad revenue, her total estimated earnings are around $259,304, earning $979 per video, on average, according to Influencer Marketing Hub’s YouTube Money Calculator.

Based on these estimated numbers, Justine could earn a living off her YouTube channel by posting one or two videos per week. It’s important to note that these are just estimates. Justine could be earning more or less than the numbers above, depending on the YouTube monetization strategies she uses for her business.

Data from Forbes shows that the top YouTube earners make 50% of their annual income from ads. You can set up an AdSense account and enable monetization once you create a YouTube channel. You only get paid once you reach $100 in your AdSense account.

YouTube channels can be monetized even if they don’t have millions of subscribers. Your earning potential isn’t determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That’s not to say subscriber count doesn’t matter—check out our tips to get more subscribers on YouTube.

Second, this list of top 10 earners might give you the impression that the millions of dollars made comes directly from YouTube. In fact, each of these channels has its own line of merchandise. These channels found and built their audiences first, before launching their own merchandise. If making money on YouTube is in your marketing plan, the first step is the same for everybody: have a clear understanding of your target audience.

Many of the above strategies for monetizing involve promoting products or campaigns (e.g., crowdfunding a video series). But you’ll want to make sure your promotions don’t sabotage the integrity of your high-quality content.

“Selling out” is a real concern for a lot of creators. But if you never ask, you’ll never get. There are a number of “placements” you can choose from for promoting products or campaigns.

Building your own audience puts you in a great position to monetize content in a variety of ways. But you’ll only be able to take full advantage of the opportunities you have if you understand the makeup of your audience.

For many YouTubers looking to monetize, the more niche your channel, the better position you’ll be in to work with brands looking to target specific audiences (more on that later).

You’ll want to pay close attention to:

With this demographic information at hand, you’ll have a better understanding of your own audience and be able to work better with brands. All demographic insight can be pulled from your YouTube analytics, but to compare your own channel against others, try a tool like Social Blade.

“If you liked this video, then hit the Like button and subscribe.”

Many YouTubers include a call to action along those lines at the end of their videos to grow their viewership. By suggesting the intended action you want them to take, your audience is more likely to take it.

You can adapt this approach to direct your audience’s attention to a revenue-generating opportunity.

Whether it’s part of your deal with a brand or you’re promoting your own products, info cards (formerly YouTube Cards) offer an eye-catching way to get the attention of engaged viewers.

You can set them to pop up at just the right moment, when they’re most relevant and least distracting, to increase their impact.

You can funnel viewers to your store, Patreon page, Kickstarter campaign, or other revenue-focused part of your online presence by adding links to your video descriptions.

If you’re a video creator who wants to focus on generating revenue as an affiliate marketer, look at Unbox Therapy. Unbox Therapy specializes in product reviews, and it uses affiliate links in its video descriptions to make money via YouTube audiences.

If you’re creating videos about your own products and you own or manage a Shopify store, you can incentivize new customers to buy your products with “buy X get Y” promotions or discounts.

Just because your content is hosted on YouTube doesn’t mean you shouldn’t be taking advantage of all the other distribution channels out there.

Spread the word about new campaigns or discounts on Twitter, Facebook, and any other profiles you own.

The more places your message lives, the greater the chance it’ll be seen. So it’s always a good idea to grow your following beyond YouTube with social media marketing.

What compels most creators to create is rarely money. It’s the thought of making something for the world to enjoy. Many famous YouTubers started out with humble beginnings, like MrBeast, who started at age of 13 under the handle MrBeast6000; his early content ranged from Let's Plays to “videos estimating the wealth of other YouTubers.”

But ironically, that puts creators in a great position to actually make money in a content-obsessed world.

While the hard part for many businesses is getting and keeping their audience’s attention, YouTubers have already figured that bit out.

All that’s left is to get creative and channel the entrepreneurial drive to explore ideas with how you choose to monetize your audience and your passion.

Because video is an essential channel for marketers, it's important to know how to leverage YouTube for your own business.

This article will cover everything you need to know about creating a YouTube channel so you can start uploading your own videos and growing your audience today.

If you're seeing a "This action isn't allowed" message when you try to create your channel, you may be using an outdated version of the YouTube app.

Here are your options to move forward:

Creating a well-managed YouTube channel with consistent content can help businesses grow better, but doing it right is just as important. Here's how to do it step-by-step.

You'll need a Google account to watch, share, create, and comment on YouTube content. Go to youtube.com and click "Sign In" in the upper right-hand corner. From there, you'll be taken to a Google sign-in page.

Once you're set up with and signed into your Google account, it's time to create a channel. Click your user icon in the upper right-hand corner. This represents both your Google account and your YouTube account (as YouTube is owned by Google). You'll see a drop-down menu, where you'll want to click "Settings."

From there, you'll be taken to your account overview. Click "Create a new channel" under "Your channel."

The first step is to create your new channel name. It can be whatever you want, and doesn't have to be the same name that you used to create your Google account — but we do recommend that it reflects the brand the YouTube Channel will represent.

After you enter the channel name, you might be asked to verify the account via text message or voice call. If that happens, enter the code you receive from the option you choose.

Once you've verified your account, you'll be taken to the dashboard for your channel. Now, it's time to start customizing it.

We'll start with the fundamental details about your channel. From your channel dashboard, click "Customize channel."

From there, you'll be taken to the channel customization page.

You'll notice three tabs: "Layout," "Branding," and "Basic info." These three tabs will help you optimize your channel for viewers.

Start by clicking "Basic info."

Here's where you'll enter some basic information about your channel, like the language your videos are in, as well as a description that helps people discover your channel when they enter search terms that describe what videos they're looking for. These keywords can include what your channel is about, the problems it helps solve, the people and products featured, your industry, and more.

You'll also be able to add links to sites you want to share with your viewers. These links will be displayed over your banner image (more on this later) like so:

In addition to the descriptive details you've added, there's another element of customization for a new YouTube channel: The visuals.

Under the "Branding" tab, you'll be able to add your profile picture, banner image, and video watermark.

Profile pictures help YouTube users identify the creator of a video when browsing video content. You'll see this image appear beneath YouTube videos on the play page, as shown below. YouTube recommends using a picture with dimensions of at least 98 x 98 pixels.

The banner image is a large banner displayed at the top of your channel page, and it's a big opportunity to convey your brand to your viewers. YouTube recommends using an image that's at least 2048 x 1152 px and 6MB or less.

The video watermark is displayed at the bottom right of every video you post (see below). You'll want to choose a logo that best represents you sized at 150 x 150 px.

Click the "Layout" tab.

From here, you'll be able to specify certain details about how you want your content presented on your channel's page. You'll have the option to designate a video spotlight and organize your channel page with featured sections.

To upload your first video to YouTube, click the "Create" button in the top-right corner and follow the prompts.

Optimizing your channel for discoverability is just the beginning. Once you start adding videos, you'll want to optimize them for search, which in turn helps users discover your video.

But this goes beyond giving your videos accurate, clear, and concise titles — though that is important. Below, we describe some of the most important things to optimize on YouTube.

When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling but also clear and concise.

This should be limited to 1,000 characters — and remember that your viewer came here to watch a video, not to read a lot of text. Plus, YouTube only displays the first two or three lines of text, which comes to about 100 characters, so front-load the description with the most important information.

Using tags doesn't just let viewers know what your video is about — they also help YouTube understand your video's content and context. That way, YouTube can associate your video with similar videos, broadening your content's reach. But approach with caution: just as with your title, don't use misleading tags because they might get you more views. In fact, Google might penalize you for that.

Choosing a category is another way to group your video with similar content on YouTube — but that might not be as simple as it sounds. YouTube's Creator Academy suggests that marketers "think about what is working well for each category" you're considering by answering questions like:

That's it — you've officially not only created a YouTube channel but now also know how to optimize its content for discoverability. For more information on how to best leverage YouTube for marketing, check our entire collection of resources.